SPECIAL: PRO AUDIO
May 15 2007
VOLUME 24 NO.5

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

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-Table of Contents
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FEATURES
FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Music City Mystery Summer NAMM had many highlights, but attendance dropped 4 percent compared to last year. The future of the show is a topic on many minds.
The Canadians’ Club Changes galore took place at this year’s installment of the MIAC show in Toronto. The date changed to May. The location changed. Why were the adjustments made? Did the alterations work?
Floyd Rose Sued Geoffrey McCabe, an inventor and guitarist, has sued Floyd Rose Guitars and distributor Davitt & Hanser Music for patent infringement.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
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It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.



FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.

-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp



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THE LATEST BUZZ

FTC Investigates “Price Fixing”
The U.S. Federal Trade Commission (FTC) has subpoenaed several MI organizations and manufactures regarding price fixing and Minimum Advertised Price (MAP). Among those subpoenaed was NAMM, who in response discouraged people from discussing the topic on its Independent Retailer forum at http://indie.namm.org and said it could not comment about the subpoena for legal reasons. NAMM’s official statement follows: “On Monday, March 12, NAMM received a subpoena from the Federal Trade Commission (FTC) concerning an investigation into MAP pricing policies in the music products industry. NAMM has retained legal counsel and will be acting with their advice. NAMM staff cannot comment on the subpoena or the investigation. If you have questions regarding the subpoena, you may have your legal counsel contact NAMM's counsel: Steven Chidester at Luce, Forward, Hamilton & Scripps LLP at SChidester@Luce.com.”
A search of the FTC’s Web site, www.ftc.gov, made no mention of the investigation as of late March. Generally, when there is no mention of the subpoenas, it means the FTC is undergoing a preliminary fact-finding mission only. At this point, nobody has been charged with any wrong doing. However, the investigation will consume several employee hours, not to mention legal dollars, for several MI trade groups and manufacturers. The FTC has required sales data dating back more than seven years.
It’s unclear why the FTC decided to investigate possible price fixing or why it decided to investigate now. But the investigation has a precedent. The FTC and 28 states investigated MAP policies regarding the prerecorded CD industry in 2000. The results: five record labels who controlled about 85 percent of the industry agreed to “suspend MAP agreements which tied advertising cooperative payments to restrictions on Minimum Advertised Pricing even when the advertising wasn’t paid for by manufacturer coop funds and was strictly in-store.”
Although record labels and MI both involve music, the similarities probably end there. Our industry certainly does not have five companies controlling 85 percent of the market—not even close to that figure. In addition, in MI, MAP prices are set unilaterally by manufacturers. In other words, manufacturers are not collaborating with individual dealers on a minimum price for a product. That practice is forbidden by the 1911 “Dr. Miles rule,” although the Bush administration, the National Association of Manufacturers, and others are reported to be seeking to repeal the rule.
As for the Sherman Antitrust Act of 1890, it only prohibits “agreements in restraint of trade,” and in effect allows manufacturers to dump distributors who don’t adhere to their pricing policies.


Sam Ash Lays Off 180

Sam Ash laid off approximately 180 employees (about three employees at every store and some main office workers), or 10 percent of its staff, on Feb. 6, confirmed President Paul Ash. “We wanted to react to difficult market conditions,” he said. “The numbers were a bit down last year. We wanted to be proactive. We will all work a little harder and we will be leaner. We will continue to pay the bills on time. Rest assured, we will not be going out [of business]. We’re here to stay.”
The industry has seen several high profile bankruptcies and closings in the past year. Most recently, Lentine’s Music in Ohio closed its Strongsville and Fairlawn locations, with word it will perhaps sell two other locations in Akron and Richmond Heights.


Driving Force
Fender’s new partnership with Ford Motor Company has hit the road with the “Playing Loud and Going Fast” sweepstakes. The contest, which ends Dec. 31, boasts a grand prize pairing of the Shelby GT coupe and a matching Shelby GT Stratocaster. Only one other pair was made, and that was auctioned off for $600,000 at the 2007 Barrett-Jackson Collector Car Event. The money went to the Carroll Shelby Children's Foundation. To enter the sweepstakes, go to www.fender.com/ford.

M&SR Special:
Q&A with Michael MacDonald

Earlier this year, Harman Pro Group announced the return of former JBL President Michael MacDonald in a newly-created strategic marketing position focused on integrated systems and coordinating multi-brand communications. The Music & Sound Retailer sat down with MacDonald to find out what brought him back into the Harman fold and what his return means for the company.
(continued here >>)

WEB ONLY BUZZ

Go for a Ride
System of a Down Drummer John Dolmayan has collaborated with Paiste to create the RUDE 24-inch Mega Power Ride Cymbal. A special limited edition of the cymbal is to be issued through the year. It comes with a certificate of authenticity, as well as signatures from John Dolmayan and Erik Paiste. The company says a portion of the proceeds from the product will go to an unnamed charitable cause.

A Pearl of a Deal
The Avedis Zildjian Company has named Pearl Europe the exclusive distributor of all Zildjian products in Germany and Austria. The change took effect on March 1. Speaking about the arrangement, Zildjian CEO Craigie Zildjian said, “Pearl and Zildjian share the same commitment to the percussion community.”

Santa Cruz Turns 30
In celebration of its 30th anniversary, Santa Cruz Guitar Company released its 10,000th guitar. Over the course of two years, three artists worked on the ornate instrument, including Larry Robinson, who designed the “Millionth Martin” guitar; Michael Coy, who designed to “Waiting for Orpheus” scene on the guitar’s top; and David Giulietti, who worked on the engraving. The guitar sports inlay and artwork made with abalone, mother of pearl, precious stones, gold, and silver. It was displayed at the company’s NAMM booth and will be at the Museum of Making Music in June.

New Ownership for Ultimate Support Systems
Colorado-based Ultimate Support Systems sold its music retail and OEM divisions to an investment group in Los Angeles. The new ownership is headed by Michael Belitz who owns Body Glove music cases distributor eBlitz Audio Labs and manufacturers rep firm Sonic Sales, which represented the company for five years in Nevada, Arizona, and Southern California.

Piece by Piece
Mapex dealers now find themselves selling the flagship Orion drum series on a component basis. “We realize when players reach the point where they are considering a true high-end drum set, they are going to want complete freedom of choice,” VP and GM Joe Vasko said of the decision to break up the line, which had been available in five- and six-piece configurations. Mapex has expanded the line to include 43 components, and is offering discounts, Web graphics, in-store point-of-sale support, and more to dealers who stock and display Orion series drums.



In response to our January story named “VW Sales Down, Despite First Act Promotion,” Jeff Walker, vice president of marketing at First Act Inc. responded “We are very pleased with the outcome of the First Act/Volkswagen co-promotion. According to announcements, Volkswagen of America posted an almost 5 percent increase in overall sales in 2006, versus the previous year. The campaign was never deemed a ‘sales-incentive’ promotion and we’re pleased consumers reacted as favorably as they did—and that Volkswagen of America sold more cars than anticipated. Aside from sales, the buzz from our respective industries was absolutely immeasurable.”

Yamaha Plants Closing
Two of Yamaha’s musical instrument manufacturing plants are closing, and their operations are being consolidated into Asian operations. Approximately 380 employees are losing their jobs at the Yamaha Music Manufacturing, Inc. plant in Thomaston, Ga., and Yamaha Musical Products, Inc. in Grand Rapids, Mich., which are closing on March 30 and April 27, respectively. These factories handled acoustic pianos, percussion, woodwind, brasswind, and pro audio speakers.
Yamaha’s restructuring efforts also include integrating Yamaha Exporting, Inc. into an exporting department of Yamaha’s Operations Division, while the Band & Orchestral Custom Shop and parts will be relocated to Yamaha Corporation of America headquarters in Buena Park, Calif.


CIMM Cancelled
The China International Music Market (CIMM) show scheduled for May in Beijing has been cancelled. The show was a collaboration between the China Music Instrument Association (CMIA), NAMM, INTEX Shanghai, and Messe Frankfurt. An investigation is currently going on to “[clarify] issues regarding the fair license to operate,” which a press release said is a requirement for all fairs held in mainland China.
“It is an extremely regrettable decision, but one we feel we must make for the benefit of the MI industry in China and abroad,” said Wang Gentian, president of CMIA. The organizers hope to go forward with their plans once the investigation is complete.

AND MUCH MORE BUZZ WITHIN THE PAGES OF
THE MUSIC & SOUND RETAILER


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