SPECIAL: GUITARS
April 15 2007
VOLUME 24 NO.4

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS
 

   
 

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FEATURES

-Two Thousand and Great
Once again, NAMM blew away its attendance record.
-From Hero to Eternity? Guitar Hero is all the rage for consumers. But will it bring customers into your stores?
-Wanted: A Rip-Roaring RMM Campaign? Could recreational music making (RMM) explode with the right marketing campaign? Hear about what was said about that and more during the first RMM Coalition that took place at NAMM.
-Celebrity Corner. Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.
BUZZ
-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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BLOG
-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS
-The M&S Indy Retailer, IMRA had perhaps its most critical meeting ever during NAMM. Find out what was said. Also, learn about a new indie dealer group being formed.
-You thought Spy only made it to the largest cities? Well, Spy is off to a mid-sized but still great one this go around in Grand Rapids, Mich. Did Spy find grand and rapid service though?
-Five Minutes With Bob Taylor, Why is he cautiously optimistic about this year but very confident about our future? What are his thoughts about video games like “Guitar Hero?”
-Sales Guru Gene Fresco knows how to “close” a sale. In perhaps his best column yet, he reveals his secrets to you.
-Dan Vedda was upbeat during NAMM. Find out what he was pleased with and what other interesting observations he had.
-Formidable Female Craigie Zildjian, CEO of Zildjian. Find out why she initially turned down her current job and learn exactly what the word Zildjian means.

CURTAIN CALL
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
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DJ TIMES / DJ EXPO
-DJ Times Online
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CLUB WORLD
-Club World Online
-Club World Awards 2007.
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APRIL 15, 2007 - VOLUME 24, No.4
FTC Investigates “Price Fixing”
The U.S. Federal Trade Commission (FTC) has subpoenaed several MI organizations and manufactures regarding price fixing and Minimum Advertised Price (MAP).
[online story] >>

Survivor: Guitar Stores
The guitar market has slowed in recent years and the competition has become a survival of the fittest. What should you do at your store?
[online story] >>

Standing Ovation
Ovation and Guitar Center have teamed up to release the VXT hybrid guitar on May 1. Find out much more behind the history of the guitar, the marketing efforts, and when you can get it stocked at your store.
[online story] >>

MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
The Music & Sound Independent Retailer
We launch a new column specifically dedicated to the independent retailer!

MI Spy
Spy loves live music. And when you love live music, you head to the “Live Music Capital of the World.” Spy takes a look at stores in the city that hosted South by Southwest last month and of course will be home to Summer NAMM in July.

Five Minutes With...
The Doctor is in. Dr. David Rosenfeld, CEO of Stash Picks that is. And we don’t mean a Ph.D., we mean a medical doctor. To say his MI perspective is much different would be the understatement of the year. Find out his prognosis for the industry and much more.

Birth of a Product: Shadow Electronics
We head to the land of beer, Bavaria, Germany, to get the inside story about the formation of the company from founder Joe Marinic.

Retailer Review
Chris Cardona is strong enough to be Sheryl Crow’s man. By that, we mean her violinist. Cardona checked in with M&SR to offer a review of Barcus Berry’s 3100.

Ravi on Record
Ravi provides rationale behind his purchasing decisions.

Veddatorial
Dan Vedda is facing a problem at his store. He’s sure many of you deal with similar issues at your store.

CURTAIN CALL
Grammy-award-winning bluesman Keb Mo fondly remembers his first guitar, his first retail store experience, and much more.
[online story] >>




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