SPECIAL: GUITARS
April 15 2007
VOLUME 24 NO.4

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

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FEATURE
We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event
Celebrating the 30th anniversary of your store being in business is an impressive feat. Celebrating the 30th anniversary of an idea you had at your store is utterly...
I Just Wanna Bang
on the Drums All Day
How is the Percussion Industry Doing? 2010 has been a tale of three seasons for many retailers to whom we’ve spoken. Sales for many in the first three months of the calendar year...
Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Mystery


-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.



FORMIDABLE FEMALES

-Catherine Polk: I’ve always had a great love for music. I come from a musical family of four girls. We mostly had a vocal background, but most of us played the piano. Also, my grandfather would...
-Cyndi Fritz: She never had a dream of becoming the next Janis Joplin. Although she has eclectic musical interests, a career in music was not necessarily on her radar. Cyndi Fritz was....
Janet Deering: When Janet Deering took an aptitude test at the conclusion of her high school career, she was told agriculture or sales were....
-Kathy How: Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.


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CURTAIN CALL
Keb’ Mo’
[April 2007 - Page 1]

In the tradition of “bluesmen” before him, including Muddy Waters (McKinley Morganfield) and Taj Mahal (Henry St. Clair Fredericks), Kevin Moore adopted a stage name early on in his career, embracing his African-American heritage and the phonetic spelling of his given name. As Keb’ Mo,’ he masterfully intertwines the spirit of the blues with the contemporary singer-songwriter movement. His ability to captivate broad audiences has earned him multiple Grammy awards and a reputation as the ultimate contemporary blues artist.

Kevin and I first met five years ago, but my wife has known him twice as long from when she worked for the Nice Jazz Festival in France where he performed. Being the warm and gracious gentleman he is, he instantly welcomed me into his life like an old friend. We have maintained that status ever since, developing a genuine friendship that goes well beyond our common interests as musicians. Three years ago, we started a “post NAMM hang” tradition. This year, the three of us went to dinner and then on a trip through “the hood” of East L.A. His son was performing at one club, and later Kevin graciously accepted to play a spontaneous set for a small but appreciative audience next door at the legendary Babes and Ricky’s Inn. Prior to the evening’s escapade, we sat in his living room and talked.

Ravi on behalf of the Music & Sound Retailer: Tell me about your first guitar?
Keb’ Mo’: It was from Sears and Roebuck—a Silvertone that cost $25. I hollered at my father to buy it for me so he did, but only after I had gotten two weeks of guitar lessons from my Uncle Herman, Herman Wyatt. I was able to use my uncle’s guitar during that time, but he lived in Northern California and I lived in Southern California, so when I got home, I needed a guitar. I was just 11 and couldn’t get a job, so I had to beg for one.

Ravi: Did you take any more lessons once you had your own guitar?
Mo’: I took three or four after that, but mostly I learned from my friend Stanley. He was taking lessons.

Ravi: What was your next guitar?
Mo’: I got my second guitar at a pawn shop—another Silvertone. I liked that Silvertone sound. I don’t know what it was, but it was a very “cost effective” guitar. The Fenders were always way out of my reach, but Silvertones and Kay Guitars were in my realm of financial possibility. So, my second guitar cost $50; a pawn shop guitar from Sears. It was an electric—a two pick-up job with a whammy bar.

Ravi: Do you still have your first?
Mo’: One like it. It’s not a replica, but it is one from the same line. In fact, I have both of them—the first and the second one—but not the actual ones that I had. I actually found them in different stores many years later. One I just got last year and the other I have had for about four years; I found one in Santa Monica at True Tone Music and the other in Chicago at a store called Midwest Buy and Sell.

Ravi: Did you just buy them for nostalgic reasons?
Mo’: No, I like the way they sound. There is something about those guitars. When I played them, I guess the sound was just very familiar.

Ravi: Do you use them professionally? How much did they cost?
Mo’: Yeah, I have one of the Silvertones out on the gig. Both of them were about $250 each. What’s interesting is that if you look at the price, they cost about the same as they did then, considering inflation. My first one was bought in 1963 and the second was probably around 1968.

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