SPECIAL: GUITARS
April 15 2007
VOLUME 24 NO.4

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

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-Table of Contents
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FEATURES
FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Music City Mystery Summer NAMM had many highlights, but attendance dropped 4 percent compared to last year. The future of the show is a topic on many minds.
The Canadians’ Club Changes galore took place at this year’s installment of the MIAC show in Toronto. The date changed to May. The location changed. Why were the adjustments made? Did the alterations work?
Floyd Rose Sued Geoffrey McCabe, an inventor and guitarist, has sued Floyd Rose Guitars and distributor Davitt & Hanser Music for patent infringement.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
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It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.



FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.

-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp



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CURTAIN CALL
Keb’ Mo’
[April 2007 - Page 1]

In the tradition of “bluesmen” before him, including Muddy Waters (McKinley Morganfield) and Taj Mahal (Henry St. Clair Fredericks), Kevin Moore adopted a stage name early on in his career, embracing his African-American heritage and the phonetic spelling of his given name. As Keb’ Mo,’ he masterfully intertwines the spirit of the blues with the contemporary singer-songwriter movement. His ability to captivate broad audiences has earned him multiple Grammy awards and a reputation as the ultimate contemporary blues artist.

Kevin and I first met five years ago, but my wife has known him twice as long from when she worked for the Nice Jazz Festival in France where he performed. Being the warm and gracious gentleman he is, he instantly welcomed me into his life like an old friend. We have maintained that status ever since, developing a genuine friendship that goes well beyond our common interests as musicians. Three years ago, we started a “post NAMM hang” tradition. This year, the three of us went to dinner and then on a trip through “the hood” of East L.A. His son was performing at one club, and later Kevin graciously accepted to play a spontaneous set for a small but appreciative audience next door at the legendary Babes and Ricky’s Inn. Prior to the evening’s escapade, we sat in his living room and talked.

Ravi on behalf of the Music & Sound Retailer: Tell me about your first guitar?
Keb’ Mo’: It was from Sears and Roebuck—a Silvertone that cost $25. I hollered at my father to buy it for me so he did, but only after I had gotten two weeks of guitar lessons from my Uncle Herman, Herman Wyatt. I was able to use my uncle’s guitar during that time, but he lived in Northern California and I lived in Southern California, so when I got home, I needed a guitar. I was just 11 and couldn’t get a job, so I had to beg for one.

Ravi: Did you take any more lessons once you had your own guitar?
Mo’: I took three or four after that, but mostly I learned from my friend Stanley. He was taking lessons.

Ravi: What was your next guitar?
Mo’: I got my second guitar at a pawn shop—another Silvertone. I liked that Silvertone sound. I don’t know what it was, but it was a very “cost effective” guitar. The Fenders were always way out of my reach, but Silvertones and Kay Guitars were in my realm of financial possibility. So, my second guitar cost $50; a pawn shop guitar from Sears. It was an electric—a two pick-up job with a whammy bar.

Ravi: Do you still have your first?
Mo’: One like it. It’s not a replica, but it is one from the same line. In fact, I have both of them—the first and the second one—but not the actual ones that I had. I actually found them in different stores many years later. One I just got last year and the other I have had for about four years; I found one in Santa Monica at True Tone Music and the other in Chicago at a store called Midwest Buy and Sell.

Ravi: Did you just buy them for nostalgic reasons?
Mo’: No, I like the way they sound. There is something about those guitars. When I played them, I guess the sound was just very familiar.

Ravi: Do you use them professionally? How much did they cost?
Mo’: Yeah, I have one of the Silvertones out on the gig. Both of them were about $250 each. What’s interesting is that if you look at the price, they cost about the same as they did then, considering inflation. My first one was bought in 1963 and the second was probably around 1968.

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