SPECIAL: PRO AUDIO
May 15 2007
VOLUME 24 NO.5

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

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-Two Thousand and Great
Once again, NAMM blew away its attendance record.

-From Hero to Eternity? Guitar Hero is all the rage for consumers. But will it bring customers into your stores?
-Wanted: A Rip-Roaring RMM Campaign? Could recreational music making (RMM) explode with the right marketing campaign? Hear about what was said about that and more during the first RMM Coalition that took place at NAMM.
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Celebrity Corner. Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.


-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS
-The M&S Indy Retailer, IMRA had perhaps its most critical meeting ever during NAMM. Find out what was said. Also, learn about a new indie dealer group being formed.
-You thought Spy only made it to the largest cities? Well, Spy is off to a mid-sized but still great one this go around in Grand Rapids, Mich. Did Spy find grand and rapid service though?
-Five Minutes With Bob Taylor, Why is he cautiously optimistic about this year but very confident about our future? What are his thoughts about video games like “Guitar Hero?”
-Sales Guru Gene Fresco knows how to “close” a sale. In perhaps his best column yet, he reveals his secrets to you.
-Dan Vedda was upbeat during NAMM. Find out what he was pleased with and what other interesting observations he had.
-Formidable Female Craigie Zildjian, CEO of Zildjian. Find out why she initially turned down her current job and learn exactly what the word Zildjian means.


CURTAIN CALL
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.

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DJ TIMES / DJ EXPO
-DJ Times Online
-Int'l DJ Expo 2007
-Americas Best DJ
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CLUB WORLD
-Club World Online
-Club World Awards 2007.
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May 15, 2007 - VOLUME 24, No.5
Doing Sound Biz
Pro audio products are often in demand and can provide strong margins. Looking for tips when customers enter your store looking for these items? Our manufacturer panel offers “sound” advice.
[online story] >>

Leather Case Holds the Key for FTC
A case now being heard by the U.S. Supreme Court is likely to have a huge affect on the FTC’s possible investigation of MI organizations and manufacturers. Find out why this lawsuit is so important.
[online story] >>

U.S. Court Upholds Ace Suit Against Guitar Center
In the case of Ace Pro Sound & Recording vs. Guitar Center and several suppliers, a U.S. District Court Judge has upheld all but two of the 26 counts. Find out what’s next in this $1 billion lawsuit.
[online story] >>

MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
The Music & Sound Independent Retailer

We launch a new column specifically dedicated to the independent retailer!

MI Spy
Spy is off to Minnesota’s Twin Cities. Of course, it was cold, but Spy had a great and revealing visit.

Five Minutes With...
Mark Brunner of Shure joins us for our pro audio issue. On the agenda: How the industry has changed during the last 18 years; Have wireless mics caught up to wired mics in terms of sound quality?; How has Brunner’s experiences at retail stores been?; and much more.

The Music & Sound Independent Retailer
The second edition of our new column features a telling interview with Bill Wagoner of Wagoner Music, talk about MusicStoreOwners.com and IMRA, and much more.

Birth of a Product: Shadow Electronics
Often, necessity is the mother of invention. For Lee Barker, founder of Barker Bass, wrist pain when playing bass guitars led to his invention. Here’s the story behind his five-year old, one-man Oregon operation.

Ravi on Record
Ravi compares the in-store customer service experience to an online experience he had when purchasing sunglasses. Read on to see how it correlates to your store.

Veddatorial
Dan Vedda explains why you must engage and excite customers to be successful.

CURTAIN CALL
Imogen Heap writes songs, plays piano and the nail violin, and has had songs featured on shows such as the recently-concluded the O.C. What software, which you may sell in your store, does she use to recreate her unique sounds on stage? Does she plan to design her own instrument?
[online story] >>





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