SPECIAL: AMPS
June 15 2007
VOLUME 24 NO.6

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

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NAMM 2010
Jan. 14-16, 2010 ConventionTV@NAMM

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-Table of Contents
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FEATURES
FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Music City Mystery Summer NAMM had many highlights, but attendance dropped 4 percent compared to last year. The future of the show is a topic on many minds.
The Canadians’ Club Changes galore took place at this year’s installment of the MIAC show in Toronto. The date changed to May. The location changed. Why were the adjustments made? Did the alterations work?
Floyd Rose Sued Geoffrey McCabe, an inventor and guitarist, has sued Floyd Rose Guitars and distributor Davitt & Hanser Music for patent infringement.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
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It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.



FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.

-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp



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CURTAIN CALL
Will Lee
[June 2007 - Page 3]

Ravi: Were music stores important to you while you were growing up and discovering musicianship?
Lee: A music store to a musician can be a place of wonder that sparks the imagination, a source of inspiration to anyone who can dream of “stretching out” into new directions. When you see an instrument, you either imagine its sound in your head or wonder what sounds it can make with you playing it. I have been so inspired over the years walking into Gables Music, Ace Music, Manny’s, Sam Ash, Guitar Center, etc. Believe it or not, I am very shy about trying out instruments when people are watching. The ultimate “Fantasy Land” for a musician in America is, of course, the NAMM Show every January or Summer NAMM in July. The most mouth-watering of all is the music-merchandiser’s show in Frankfurt Germany each year, MusikMesse—fuhgedaboutit!

Ravi: Did you ever take lessons at a store?
Lee: Actually, I have never taken or given any lessons.

Ravi: How about now, do you shop at music stores?
Lee: These days, I do a lot of online shopping when I need something. If I need a piece of equipment right away and don’t have time, I will usually beeline it to the nearest store that has the item I need, walk in the door with blinders on, and grab and run.

Ravi: What is the most important thing you look for in a music store in terms of being sure that they are able to satisfy your needs?
Lee: It is always great when there is an amiable salesperson who knows the products and can steer you to the right purchase. It is also great when stores have a return policy that allows you to get a refund or store credit when you buy something that “sounds good in the store,” but after you take it home or to a gig, you discover that it is not exactly right for you.

Ravi: Fab Faux, how did that come about, and what gear do you use to emulate Paul McCartney?
Lee: The funny thing about that is that the music of The Beatles has been a thread running through my soul since 1964, driving every musical and professional move I have made since then. It is an actual fact that because I was so close to it, I could not see myself playing Beatles music. The idea of having a “Beatles band” hit me after meeting our drummer, Rich Pagano, on a tour of Europe with Hiram Bullock back in 1997. He had such a great voice and command of Ringo-style drumming that I asked him if he might want to do something in the realm of bringing the Beatles records to the stage. Luckily, he was all for it and we were on our way. In order to play this music authentically, the first things you need gear-wise are the instruments. In the case of playing Paul’s magnificent bass lines, you must use fairly dead flatwound strings, a Höfner 500/1 violin-shaped bass (the early ones sound best, but you can bypass the electronics on the new ones and they sound OK) for earlier Beatles—up to the Rubber Soul period, and a Rickenbacker 4001 for most later stuff—except for some “White Album” tunes where Paul plays a Fender ’66 Jazz bass, and then back to the Höfner for the “Let It Be” “rooftop” stuff. There are other bassists like John and George who played parts on either the Fender Bass VI, or in the case of “Helter Skelter,” it is John on a Fender ‘66 Jazz bass.

Ravi: Most people know you as the bass player on “Letterman” or from the countless records on which you have played, and now Fab Faux. Are you planning to continue your existing gigs/projects for a long time or do you have other pursuits on the horizon?
Lee: As far as live playing, Fab Faux is something I want to keep doing for as long as we all are able to continue. I also love playing with Chris Parker’s band Toph-e and the Pussycats, The Oz Noy Trio, Hiram Bullock, and anything that Chuck Loeb does. I plan on trying to find time to write. I hate when my songs are derivative on purpose. Those are the ones I would just as soon throw away as soon as I think they sound like something else. For whatever reason, certain people will always feel a need to compare a song with something else, but I like it when ideas are free of that, and I need real freedom of creativity to get to that place. When I leave New York City and get into an environment where I have no schedule and few responsibilities, the ideas start to flow like a river. In other words, my immediate goal is to try to go on vacation so that my long-term goal of writing can happen.
[end]

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