July 16, 2007 - VOLUME 24, No.7
M&SR Special Roundtable
We Answer the Question You’ve Asked For Ages: What Do Customers Think When They Walk Into My Store?
M&SR columnist Ravi gathered a group of musicians who frequent MI stores. Find out what they’re thinking.
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Profit From Non-Profits
For the first time, we brought together a bunch of non-profit groups and provide an update on each.
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Going Green
Several guitar manufacturers have a big love for the well being of our environment. The question is: Can alternative woods sound as good?
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MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
The Music & Sound Independent Retailer
We launch a new column specifically dedicated to the independent retailer!

MI Spy
Spy heads off to the City of Roses, where spirits are high after the Trailblazers won the lottery rights to the first pick in the NBA Draft. But did Spy leave in good spirits?

Five Minutes With...
We stay in Oregon for our Five Minutes With interview, although it was not conducted by Spy. If you want a quality interview with an honest man who talks about MI, the pro audio industry, Summer NAMM, and more, you’ve come to the right place. Check out our interview with Cliff Castle, co-founder of Audix.

Business and Marketing
There’s nothing better than sales tips. Our special three-page section tackles two topics: How to sell tuners and how to
improve your Web presence.

Ravi on Record
Ravi compares musical instruments to fine wines. Why?
There’s only one way to find out.

Veddatorial
Dan Vedda delivers his State of the Industry Address.
Enough said.

CURTAIN CALL
Eddie Ojeda; We sure hope you can take one more story this month, because we have Eddie Ojeda, who was the lead guitarist for Twisted Sister, in the fold. Not only does Eddie “Wanna Rock,” but he details every piece of gear he owns, his retail
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