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-Guitar Hero is all the rage for consumers.
-Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.
-Attendance increased at Music China and Prolight + Sound, and Kenny G made a big splash.
-Improving next month's NAMM Show is like making the 1972 Miami Dolphins better. But NAMM is certainly not resting on its laurels.
-We reveal all of the manufacturer nominees for Music & Sound Awards to be handed out next month at The NAMM Show.
-Counterfeiting on MI products, particularly guitars, may have received minimal national press, but the problem is real and not going away.
-Find out how to sell products your customers are probably not looking to buy.
-M&SR features its second annual independent retailer roundtable. What's on dealer's mind's this year. Are things better than last year?
-Females playing musical instruments now outnumber males, according to a NAMM/Gallup survey.
-Industry leaders paved the way for the next 10 years.
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-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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-Robert Gault, president of Eminence Speaker, knows a massive amount about China and the pro audio industry. Enough said.
-To say Kurt Ballou, Converge's guitarist, doesn't treat guitars well is like saying the New England Patriots are a decent football team. Ballou had to find a guitar to take a pounding. Here's why he chose First Act's Sheena.
-The amazing story of how Gear Source Music reopened days after a flood took it apart. Spy ventured to the Pacific Northwest to the great city of Seattle. Five minutes with a great wealth of knowledge in the percussion industry, Remo Belli.
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-John Flansburgh, They Might Be Giants' John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
-John 5, When your name is a number, you must be cool. John 5, who played with Marilyn Manson and Rob Zombie, says idolizing Eddie Van Halen was a big mistake. How is that possible?
-Luke Pritchard may be “all together Kook-y,” but he has cool memories from the days he visited retail stores.
-Eddie Ojeda; Lead guitarist for Twisted Sister.
-Will Lee; Getting that gig isn’t easy and took a lot of blood, sweat, and tears.
-Imogen Heap writes songs, plays piano and the nail violin,Does she plan to design her own instrument?
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| What Music Students Want |
| By Ravi |
[August 2007 - Page 2] |
How does the cost of music lessons compare to other activities?
Student: Guitar lessons are $18 per half-hour session. My yoga is $14 per one and a-half hour session. My children’s hockey lessons are $13 per half-hour class. My daughter begged for guitar lessons for over a year but we held off because juggling four kids and a husband who travels a lot keeps a lot on our plate. I viewed her interest as “non-essential,” but never thought that way about any sport. I’ve learned that guitar has become their art. This experience for them is as important as all the others.
Parent: Lessons at home are much more expensive than any other activities. My children’s sports generally range from $300 to $400 per season. Aidan’s crew team costs about $1,200 per season, however, crew is unusually expensive. Colin plays tennis in winter—$800 for four months. Guitar lessons are $100 perhour which averages out to $2,100 per semester per child.
Teacher: I also teach at a martial arts school, and we charge about the same as the local music store charges for lessons.
How much do you rely on the teacher’s advice when purchasing products?
Student: I appreciate that he doesn’t “push” merchandise sold at the store. Just by having lessons there, we purchase things periodically. We needed an amp for my son, the acoustic guitar restrung and cleaned up, a new case, and service on an electric guitar. The store staff is very friendly and knowledgeable.
Parent: He has given us lots of advice, but mostly about size and type—electric or acoustic—instead of particular brands. He and Aidan built a guitar together which was a really great activity, and we went with his recommendation on which kit to use. Aidan wants the best quality and the stores want you to spend as much as possible, so having an objective opinion is very valuable!
Teacher: They come to me for education, and therefore trust is established by the nature of the relationship. Right now, I have a student asking me about a lefty guitar around $1,000. Some are renting and looking to buy; others want to know if they should upgrade. Everyone asks about books and accessories, and sometimes even other instruments. I also arranged for my students to get a special discount at the local store.
How can stores make the lesson experience better?
Student: Offer more programs like “Master Class.” The store offers a one-week summer class that looks like fun, but it seems to be geared toward more serious players. How about guest musicians and more events or classes that get more students together? Wouldn’t it be fun to have a teachers’ concert where kids could watch their role models perform? That was the highlight of the Master Class for my son. He was able to play with his teacher on a stage. How cool is that?
Parent: For me, the convenience of lessons at home outweighs any perks from a store. However, I’d want consistency with a teacher so that my son could have a good relationship with him. Also, nice lesson rooms.
Teacher: Better sound isolation—if it can’t be done physically, do it with the schedule. Have loud instruments together and quiet ones on other days. It’s not an easy problem to solve, but it’s crucial. Provide technology, such as a computer, some recording gear, and even just the basics such as a great sounding amp—that’s important for both the teacher and student. Don’t put the garbage that no one buys in studios; put what helps excite students about their lessons so they tell their friends about it!
[end]
[ pages: 1 - 2 ]
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