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-Guitar Hero is all the rage for consumers.
-Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.
-Attendance increased at Music China and Prolight + Sound, and Kenny G made a big splash.
-Improving next month's NAMM Show is like making the 1972 Miami Dolphins better. But NAMM is certainly not resting on its laurels.
-We reveal all of the manufacturer nominees for Music & Sound Awards to be handed out next month at The NAMM Show.
-Counterfeiting on MI products, particularly guitars, may have received minimal national press, but the problem is real and not going away.
-Find out how to sell products your customers are probably not looking to buy.
-M&SR features its second annual independent retailer roundtable. What's on dealer's mind's this year. Are things better than last year?
-Females playing musical instruments now outnumber males, according to a NAMM/Gallup survey.
-Industry leaders paved the way for the next 10 years.
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-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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-Robert Gault, president of Eminence Speaker, knows a massive amount about China and the pro audio industry. Enough said.
-To say Kurt Ballou, Converge's guitarist, doesn't treat guitars well is like saying the New England Patriots are a decent football team. Ballou had to find a guitar to take a pounding. Here's why he chose First Act's Sheena.
-The amazing story of how Gear Source Music reopened days after a flood took it apart. Spy ventured to the Pacific Northwest to the great city of Seattle. Five minutes with a great wealth of knowledge in the percussion industry, Remo Belli.
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-John Flansburgh, They Might Be Giants' John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
-John 5, When your name is a number, you must be cool. John 5, who played with Marilyn Manson and Rob Zombie, says idolizing Eddie Van Halen was a big mistake. How is that possible?
-Luke Pritchard may be “all together Kook-y,” but he has cool memories from the days he visited retail stores.
-Eddie Ojeda; Lead guitarist for Twisted Sister.
-Will Lee; Getting that gig isn’t easy and took a lot of blood, sweat, and tears.
-Imogen Heap writes songs, plays piano and the nail violin,Does she plan to design her own instrument?
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GIRL POWER!
Female percussion is growing |
| By Brian Berk |
[October 2007 - Page 1] |
Let’s hear it for the girl. A NAMM Gallup survey revealed 51 percent of all musicians playing music are females. Although we don’t have any statistics showing what percentage of percussionists are female, anecdotal evidence supports the fact that more females now play drums than ever before. Therefore, that means more females are perhaps buying drum products in your stores. To further promote female percussion, the Percussion Marketing Council (PMC) is launching its “Girls Just Wanna Have Fun” campaign as part of International Drum Month in November. “Even in the industrywide advertising, the theme, attitude, and perception is always geared toward drummers who are guys, and the guys get the girls,” wrote Karl Dustman, PMC’s co-executive director. “The PMC’s perspective is to change that equation and make the girls a target of the marketing focus that will make the drumming experience enjoyable—not intimidating—fun, and provide a life experience that is unequalled by any other form of musical or artistic expression.”
But whether advertising primarily is geared toward guys or not, females are still playing percussion products. Just ask Christine Stevens, who facilitates drum circles and is a consultant for Roland, Yamaha, Remo, and NAMM. She has seen a rising female percussion trend firsthand. “One reason for this growth is Vicki Randle, the drummer on ‘The Tonight Show,’” said Stevens. “There are also other reasons, including a Web site called Another Woman on Drums. There’s Melissa Disney, who does famous voiceovers and is a singer/songwriter. She’s a big advocate of drumming.
“But, secondly, I see it with drum circles and Recreational Music Making (RMM),” she added. “What I see is about 70 percent females and 30 percent males attending drum circles. And when we look at drum classes—I’ve been talking to facilitators and African drum teachers—the results are the same as far as how many women attend. When it comes to hand percussion and learning ethnic percussion instruments, women are dominating classes and drum circles.”
But why are women dominating classes and drum circles? “I think there’s a need for women to have something healthy and spiritual,” said Stevens. “Women are ‘connectors,’ they are more motivated by social activities. That along with [female celebrities] molds very well with drumming. We’ve been branding RMM to be about health and stress reduction. That’s what’s really attracting women to this.”.
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