Dr. Bruhn
Chris Larkin
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Mark Thompson, author of the book Success Built to Last, continued the same theme during the last day of the event. “World-class leaders are experts at harvesting failure,” he said. He also picked up another theme of the summit with the “dirty little secrets of innovation.” “There are a few traits of world leaders we didn’t expect,” he said. “One is they become experts at setting expectations. And [regarding] innovation, it takes a leap of faith; a tolerance for controversy; be prepared for the fact some won’t make the journey with you; be willing to not be right every time; and focus on a few things. Don’t try to excel at everything.”
Thompson added that decision makers can follow the advice of Michael Dell, CEO of Dell Computer, whom he interviewed. Thompson said Dell went from “first to worst,” in its industry, especially regarding customer service. To avoid that, “Success is not a good teacher,” Dell said. “Most organizations lost the plot after being successful.
“Make it safe to experiment and fail,” he added. “And innovate as if your life depends on it before it does depend on it.”
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