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-Guitar Hero is all the rage for consumers.
-Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.
-Attendance increased at Music China and Prolight + Sound, and Kenny G made a big splash.
-Improving next month's NAMM Show is like making the 1972 Miami Dolphins better. But NAMM is certainly not resting on its laurels.
-We reveal all of the manufacturer nominees for Music & Sound Awards to be handed out next month at The NAMM Show.
-Counterfeiting on MI products, particularly guitars, may have received minimal national press, but the problem is real and not going away.
-Find out how to sell products your customers are probably not looking to buy.
-M&SR features its second annual independent retailer roundtable. What's on dealer's mind's this year. Are things better than last year?
-Females playing musical instruments now outnumber males, according to a NAMM/Gallup survey.
-Industry leaders paved the way for the next 10 years.
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-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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-Robert Gault, president of Eminence Speaker, knows a massive amount about China and the pro audio industry. Enough said.
-To say Kurt Ballou, Converge's guitarist, doesn't treat guitars well is like saying the New England Patriots are a decent football team. Ballou had to find a guitar to take a pounding. Here's why he chose First Act's Sheena.
-The amazing story of how Gear Source Music reopened days after a flood took it apart. Spy ventured to the Pacific Northwest to the great city of Seattle. Five minutes with a great wealth of knowledge in the percussion industry, Remo Belli.
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-John Flansburgh, They Might Be Giants' John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
-John 5, When your name is a number, you must be cool. John 5, who played with Marilyn Manson and Rob Zombie, says idolizing Eddie Van Halen was a big mistake. How is that possible?
-Luke Pritchard may be “all together Kook-y,” but he has cool memories from the days he visited retail stores.
-Eddie Ojeda; Lead guitarist for Twisted Sister.
-Will Lee; Getting that gig isn’t easy and took a lot of blood, sweat, and tears.
-Imogen Heap writes songs, plays piano and the nail violin,Does she plan to design her own instrument?
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Meeting of the Minds
NAMM Global Summit Shapes the Next 10 Years |
| By Brian Berk |
[October 2007 - Page 3] |
The Case for RMM
When the summit’s focus shifted to how to grow the market in the next 10 years, recreational music making was discussed extensively. Dr. Karl Bruhn, chairman of Yamaha’s Music and Wellness Group, explained that MI needs something like the movement that propelled aerobics into the wellness spotlight. “The studies we have connecting the link between music and wellness have been peer-reviewed and haven’t been challenged,” said Dr. Bruhn. “More than 70 percent of doctor’s office visits are stress related, including colds when the immune system is weakened. Music making is good for you. Do salesmen ever promote the health benefits of making music in the stores?”
On a broader scale, India is another place we can see massive growth during the next 10 years and beyond. Soumen Bagchi, who moved to the United States from India two years ago, mentioned India has 1.027 billion people now, with 550 million under the age of 25. And unlike many other countries, India’s 0- to 49-year-old population is expected to grow massively until 2030. And the economy is growing massively as well. Goldman Sachs’ BRIC report, which discusses the financial prospects in Brazil, Russia, India, and China, said not only does India have an 8 percent growth rate, but it is expected to grow 5 percent until 2050. Although these facts about India perhaps don’t affect your business directly, one factor Bagchi discussed does. The country can become a good manufacturing destination in the future. So although we’ve all seen “Made in China” stickers on products, will you someday be selling many instruments made in India?
Speaker David Price looked at other ways to grow the industry. “The best way to attract new customers is to expand the 11- to 16-year old customer base,” he said. “One in three adolescents playing a musical instrument is a realistic goal. Right now, one in 10 do. How do we close the gap?”
Price’s answer was to find why teenagers stop playing music and what they really want. Price conducted studies to find out in his native England, and learned these are among the things kid musicians want: “Hands on experience with real instruments; they want to choose the music studied; they want to play ‘real’ music; they want to work in groups with friends; minimally invasive learning; and regular opportunities to perform and publish their work.”
Although the summit focused on the future, it didn’t forget the present. Chris Larkin of Red Octane, a division of Activision, discussed the possibilities for collaborations between his company, manufacturer of the immensely popular “Guitar Hero,” with MI. According to Larkin, video games are a robust $7.4 billion industry, and 3 million copies of “Guitar Heroes” have been sold. “We want to build the industry more by getting into new types of music.”
That opens the possibility for “Drum Hero” and video games correlated to other instruments.
[end]
[ pages: 1 - 2 - 3 ]
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