SPECIAL: ACCESSORIES
November 15, 2007
VOLUME 24 NO.11

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

VIDEO WEBCAST
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-Guitar Hero is all the rage for consumers.

-Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.

-Attendance increased at Music China and Prolight + Sound, and Kenny G made a big splash.

-Improving next month's NAMM Show is like making the 1972 Miami Dolphins better. But NAMM is certainly not resting on its laurels.

-We reveal all of the manufacturer nominees for Music & Sound Awards to be handed out next month at The NAMM Show.

-Counterfeiting on MI products, particularly guitars, may have received minimal national press, but the problem is real and not going away.

-Find out how to sell products your customers are probably not looking to buy.

-M&SR features its second annual independent retailer roundtable. What's on dealer's mind's this year. Are things better than last year?

-Females playing musical instruments now outnumber males, according to a NAMM/Gallup survey.

-Industry leaders paved the way for the next 10 years.

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS
-Robert Gault, president of Eminence Speaker, knows a massive amount about China and the pro audio industry. Enough said.

-To say Kurt Ballou, Converge's guitarist, doesn't treat guitars well is like saying the New England Patriots are a decent football team. Ballou had to find a guitar to take a pounding. Here's why he chose First Act's Sheena.

-The amazing story of how Gear Source Music reopened days after a flood took it apart. Spy ventured to the Pacific Northwest to the great city of Seattle. Five minutes with a great wealth of knowledge in the percussion industry, Remo Belli.

CURTAIN CALL
-John Flansburgh, They Might Be Giants' John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
-John 5, When your name is a number, you must be cool. John 5, who played with Marilyn Manson and Rob Zombie, says idolizing Eddie Van Halen was a big mistake. How is that possible?
-Luke Pritchard
may be “all together Kook-y,” but he has cool memories from the days he visited retail stores.
-Eddie Ojeda; Lead guitarist for Twisted Sister.
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Will Lee; Getting that gig isn’t easy and took a lot of blood, sweat, and tears.
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Imogen Heap writes songs, plays piano and the nail violin,Does she plan to design her own instrument?
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DJ TIMES / DJ EXPO
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CLUB SYSTEMS INT'L
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CURTAIN CALL
Matt Rubano
[November 2007 - Page 2]

M&SR: Since you didn't have a musical background, how did you get involved with trying so many instruments before settling on bass?
Rubano: I played violin at such a young age in a school program. I just hated it. I think it's funny that they make little kids play violin. I think it's funny that's the starter instrument because as far as intonation and tuning and pleasant tone, I think it's the most brutal-sounding instrument played by an 8 year old. The bass for me was really like finding my instrument. When I hear people talk about that, I understand what they mean because all of a sudden the sound of it and the feel of it and the look of it, and the second, third, and fourth time you play it you just sort of gravitate toward it.

M&SR: Did music retailers in your area have any influence on you in these years?
Rubano: When I bought my first bass, it was along with Dave and it was very much determined by the $200 I had saved up until that point. And it was a copy of a Fender Jazz bass. It was like a low-level music store-type brand. I forget what it was called. But yeah, on Long Island it was kind of interesting because, particularly during those years-and I don't know if all suburban places are like this-but Long Island had an unbelievable number of music stores and guitar shops. And also rehearsal spaces. There seem to be more rehearsal places on Long Island than there are in Manhattan sometimes, which is backward to me. So I always saw Long Island as a really nurturing place for young people to play music, and particularly rock music.

M&SR: What about these stores drew you to them? Since then, a lot has changed in the industry, with the rise of chains and the Internet, so do you find those same characteristics still exist today?
Rubano: These stores were very mom and pop. I knew the owners and they were very small. They didn't have a massive selection of instruments. But that doesn't mean it wasn't a quality place or that music and quality weren't important things there. And I think with the rise of the larger chain stores all over the place, it's interesting. I think probably things become way more available to people, but I also think that communal aspect is gone from stores like that. I don't think the larger chain music stores necessarily.I don't know if they do or not, but as far as I know I don't think there are lessons being taught at those places. I don't think they're educational hubs. Some of them might be, but to my knowledge they are not. And I feel like that was part of it. You'd sit in the waiting room with the same four or five kids every week who all played different instruments, or sometimes all played the same instrument. And there was sort of this idea that you were all working on something separate but together. I'm not sure if that sort of community vibe is in those bigger stores, but it's kind of hard for me to say because I'll occasionally go into a place like that if I need something. Whether I find it or not in the first five or 10 minutes, I'm running for the hills because 16 people all playing guitar at the same time, and out of tune, different songs, at different experience levels, sounds like what hell might be like. Saturday afternoon in a guitar store is my ideal of a really not good time (laughs).

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