SPECIAL: NAMM Preview Issue
December 15, 2007
VOLUME 24 NO.12

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

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-Guitar Hero is all the rage for consumers.

-Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.

-Attendance increased at Music China and Prolight + Sound, and Kenny G made a big splash.

-Improving next month's NAMM Show is like making the 1972 Miami Dolphins better. But NAMM is certainly not resting on its laurels.

-We reveal all of the manufacturer nominees for Music & Sound Awards to be handed out next month at The NAMM Show.

-Counterfeiting on MI products, particularly guitars, may have received minimal national press, but the problem is real and not going away.

-Find out how to sell products your customers are probably not looking to buy.

-M&SR features its second annual independent retailer roundtable. What's on dealer's mind's this year. Are things better than last year?

-Females playing musical instruments now outnumber males, according to a NAMM/Gallup survey.

-Industry leaders paved the way for the next 10 years.

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS
-Robert Gault, president of Eminence Speaker, knows a massive amount about China and the pro audio industry. Enough said.

-To say Kurt Ballou, Converge's guitarist, doesn't treat guitars well is like saying the New England Patriots are a decent football team. Ballou had to find a guitar to take a pounding. Here's why he chose First Act's Sheena.

-The amazing story of how Gear Source Music reopened days after a flood took it apart. Spy ventured to the Pacific Northwest to the great city of Seattle. Five minutes with a great wealth of knowledge in the percussion industry, Remo Belli.

CURTAIN CALL
-John Flansburgh, They Might Be Giants' John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
-John 5, When your name is a number, you must be cool. John 5, who played with Marilyn Manson and Rob Zombie, says idolizing Eddie Van Halen was a big mistake. How is that possible?
-Luke Pritchard
may be “all together Kook-y,” but he has cool memories from the days he visited retail stores.
-Eddie Ojeda; Lead guitarist for Twisted Sister.
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Will Lee; Getting that gig isn’t easy and took a lot of blood, sweat, and tears.
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Imogen Heap writes songs, plays piano and the nail violin,Does she plan to design her own instrument?
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DJ TIMES / DJ EXPO
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CLUB SYSTEMS INT'L
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THE GREAT BALL IN CHINA
Exhibitors, Attendance Grow at Music China/Prolight + Sound Shanghai
[December 2007 - Page 2]
Getting back to Music China, exhibitors we spoke to liked what they saw. David Kaye, Taylor Guitar's trade show manager, said his company was "putting its toe in the water" with a smaller booth compared to other shows it exhibits at in an effort to decipher product enthusiasm. The returns were favorable. "I've been really pleasantly surprised with [the floor traffic]," said Kaye. "The awareness of Taylor in China is way beyond my expectations. China is the world's largest musical instruments market at $5.3 billion. We expect to come back next year."

Kaye added he liked the fact that Music China became a public show on day No. three, Friday, Oct. 19, the day we interviewed him. Manufacturers have been known to be mixed on the public attendee subject. "We love the public coming in," he said. "When people are able to talk to us, it makes a big difference because we can answer their questions directly. We wish every show had a public day. The public is often in here anyway. And we get great feedback about the instruments."

"It's been a good show for us," said Marc Vincent, who took over the reigns at Sennheiser China in February. "We already have a good Asian base of business. We are not newcomers. Things are happening very regionally in China due to the different cultures and dialects. China is considered a difficult market to pierce. Our goal is to have a major presence in Shanghai and the surrounding provinces. We want everyone to know we will serve this market, expand here, and offer our services."

Kenny G made one of the biggest splashes by announcing he would introduce a signature saxophone to be manufactured by China-based Jinyin Musical Company and distributed by Golden Sound. The famous saxophonist has not decided if he will sign an exclusive retail agreement here in the United States, but said he was open to the possibility. Kenny G sat down with the Retailer during the show. "I always thought about if I designed my own saxophone, what would I do with it?" asked Kenny G. "It's a beautiful instrument that feels good. It has an old-style body with modern key work. Sometimes, when people improve products over the years, it's not really an improvement, it's just different. I think this product is an improvement. This saxophone is comparable to any other top-of-the-line saxophone. But those saxophones sell for $5,000 or $6,000. This saxophone is one-third of the price. I could have priced the saxophone much higher, but I want people to be able to afford good instruments. There's still plenty of profit margin [for dealers] on this saxophone."

Kenny G will be showcasing the product, called the Kenny G G Series, at The NAMM Show next month.


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