"If it ain't broke, don't fix it." Although the grammar is not top notch, it sure makes sense. The NAMM Show in Anaheim, taking place from Jan. 17 to 20 "ain't broke," so there's no reason to fix it. But that doesn't mean NAMM CEO Joe Lamond and the entire staff can't look for ways to improve the show. "NAMM's philosophy is what the Japanese call 'kaizen,' or continuous daily improvement involving everyone," said Lamond. "For the NAMM Show, that means listening to attendees and exhibitors, and making many small improvements across all of our operations to help our members. Recent examples include special VIP parking for buyers and exhibitors, printed passes that allow buyers to visit an exhibitor's booth for an early morning sales appointment, or just having enough visible staff at the show being there to walk an association member to a location they're looking for. We believe that no show or event is ever perfect and there's always room for improvement. And our goal is to provide the best possible business environment for our members and the international music products industry."
There's one other thing NAMM will place a major emphasis on this year: preventing members of the general public from entering the show. "It showed up on our 2007 annual member survey as one of the biggest complaints dealers had about the show, so we take it very seriously," said Kevin Johnstone, NAMM's director of trade shows.
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