SPECIAL: NAMM ISSUE
January 17, 2008
VOLUME 25 NO.1

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

VIDEO WEBCAST
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-Two Thousand and Great
Once again, NAMM blew away its attendance record.

-From Hero to Eternity? Guitar Hero is all the rage for consumers. But will it bring customers into your stores?
-Wanted: A Rip-Roaring RMM Campaign? Could recreational music making (RMM) explode with the right marketing campaign? Hear about what was said about that and more during the first RMM Coalition that took place at NAMM.
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Celebrity Corner. Need to take a break from searching for the latest gear during The NAMM Show? Here are some celebrity appearances and parties to check out.


-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS
-The M&S Indy Retailer, IMRA had perhaps its most critical meeting ever during NAMM. Find out what was said. Also, learn about a new indie dealer group being formed.
-You thought Spy only made it to the largest cities? Well, Spy is off to a mid-sized but still great one this go around in Grand Rapids, Mich. Did Spy find grand and rapid service though?
-Five Minutes With Bob Taylor, Why is he cautiously optimistic about this year but very confident about our future? What are his thoughts about video games like “Guitar Hero?”
-Sales Guru Gene Fresco knows how to “close” a sale. In perhaps his best column yet, he reveals his secrets to you.
-Dan Vedda was upbeat during NAMM. Find out what he was pleased with and what other interesting observations he had.
-Formidable Female Craigie Zildjian, CEO of Zildjian. Find out why she initially turned down her current job and learn exactly what the word Zildjian means.


CURTAIN CALL
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.

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DJ TIMES / DJ EXPO
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CLUB WORLD
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-Club World Awards 2007.
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CELEBRITY CORNER:
Your Guide to Special NAMM Appearances
[January 2008 - Page 1]
We know. We know. Your top priority at NAMM is to find great products with great margins you can sell at your stores. But you can't do that all day and night, can you? With that in mind, we compiled a list of celebrity booth appearances and concerts you might enjoy during your time in Anaheim.

Thursday, January 17 will feature an appearance by Christopher Currell, who has worked with Michael Jackson and Paul Simon. Curell will be demon-strating CME products at its booth, No. 6012, at 11:30 a.m. He will conduct demonstrations at the same time on Jan. 18 and Jan. 19.

Let's kick off the parties on Friday, January 18 with Sennheiser's 10th dealer appreciation party. It is sure to have you seeing red. Punk band The Red Jumpsuit Apparatus that is. The former Warped Tour participant will headline the event along with rhythm and blues singer/songwriter Ryan Shaw. The event will take place at the House of Blues, 1530 South Disneyland Drive, from 7 to 11 p.m. and will include free food and cocktails. See your Sennheiser rep at booth No. 6579 for tickets.

Patti LaBelle clashed with other choirs. Now, she'll crash Yamaha's dealer appreciation party. John Legend will join LaBelle as another keynote performer. John Ondrasik of Five For Fighting and Isaac Slade of The Fray will also be playing. And if Yamaha keeps up with tradition a surprise guest is sure to perform as well. Late night host Craig Ferguson will host the event that will begin Friday at 8 p.m. at Disney California Adventure Park's Hyperion Theater. For tickets, contact your Yamaha rep or visit booth Nos. 100, 4578, or 6524.

Speaking of Friday, it just wouldn't be NAMM without an appearance from legendary guitarist Joe Satriani. "Satch" will be appearing at CAD Professional Microphones booth, No. 6226. Satriani will be there at 4:30 p.m.

And Tim Fowlkes, who has worked with Janet Jackson and Aretha Franklin, will demonstrate CME products at booth No. 6012. See him at 2 p.m. Grant Nicholas, known for his work with Toni Braxton, will also conduct product demonstrations at the same booth at 3:30 p.m.

If you head over to the Anaheim Hilton lobby, beginning at 5:30 p.m. on Friday, you can see a host of Conn-Selmer artists. Clarinetist Tom Puwalski will kick it off; followed by saxophonist Danny Lerman at 6:10 p.m.; trombonist Jiggs Whigham at 6:50 p.m.; The Synergey Brass Quintet at 7:20 p.m.; and the grand finale at 8 p.m. will feature The Toasters along with special guests Bennie Cowan and Greg Thomas from the P-Funk All Stars.

Saturday, January 19 will be a huge day at Kahler's booth, No. 5727. The company will offer three guest appearances. Jerry Cantrell of Alice in Chains will be there. So will bassist Victor Wooten and Slayer's Kerry King. Check at the booth for exact appearances. Also on Saturday, Chad Smith, drummer for a red-hot band, The Red Hot Chili Peppers, will be appearing at Hal Leonard's booth, No. 4618. Smith will be on hand signing copies of his instructional DVD, Eastern Rim. See Smith from 4:30 to 5:30 p.m.

How about we throw a couple of more celebrity sightings your way? For both, you need to check with the company for date and times. Moody Leather will have appearances from Billy Sheehan, Elliott Easton, Joe Bonamassa, and Neil Zaza. Visit booth No. 1279 for details.

Caleb Quaye, a guitarist who worked with Elton John, Mick Jagger, Pete Townshend, Paul McCartney, and Hall and Oates, will visit the Brazen Guitars booth. Also on hand will be Italian guitarist Olaf Thorsen. You can check out both at booth No. 1231.

Of course, this is only a sampling of what you'll see at the show.


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