CLASS OF 2008 ISSUE
February 15, 2008
VOLUME 25 NO. 2

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

VIDEO WEBCAST
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-Table of Contents
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-RPMD-Yay! Boston’s Seaport Hotel was the place to be in late April for tons of information to help you sell print music products.
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Music City Miracle? Is this the year Summer NAMM makes a great comeback?
-Moonlighting. A look at manufacturers/reps who still perform regular gigs and how it helps them in their day jobs.

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The Bright Stuff. We always hear the bad news going on in the world. How about the good news?
-The 'Real' Guitar Heroes. What will the future of the guitar industry look like?

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS

-The Music & Sound Independent Retailer Rebecca Apodaca of A&D Music is more than a retailer. Much more. Find out what she does—some of which you can also do—to make the wallet fatter. Plus, more about the IMRA/MSO merger.
-MSR Exclusive Blue Microphones said it found the right fit when equity firm Transom Capital came on board. What it means for you as a dealer and what the company’s future holds.
-NAMM University Listings Your one-stop source for every NAMM educational event taking place at Summer NAMM in Nashville this month.
-The Utah Jazz put up quite a battle in the NBA playoffs. Now, Spy finds out if area retailers will put up a big battle for his/her business.
-Five MinutesA big promotion and oh yeah, that “little” deal Kaman made with Fender. In the meantime, he’s one of the top guys at the biggest musical instruments distributor. A chat with Kaman Music’s Paul Damiano is overdue.
-Sales Guru.More store advice is on the way from Gene Fresco. When the customer thinks, “What’s in it for me?” you will have many answers.
-Veddatorial.Dan Vedda describes how to boost the Recreational Music Making movement, and what we can learn from the highly-respected CEO of PepsiCo.
-Mary Luehrsen, director of affairs and government relations for NAMM, can often be found on Capitol Hill fighting for legislation to help promote and protect our industry. What you probably don’t know is she formerly worked for the Texaco Foundation (now part of Chevron). What possible link could Texaco and NAMM have? You’ll find out. Believe us, it has nothing to do with oil either.


CURTAIN CALL
-Steve Stevens, Rock and Roll may be known for its wild behavior, but the genre has at least one law abider in Steve Stevens.
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Frank Black of the Pixies credits Haley's Comet for starting him on his career path?
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.

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DJ TIMES / DJ EXPO
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CLUB WORLD
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CURTAIN CALL
Kenny Loggins
[February 2008 - Page 2]

The Music & Sound Retailer: How do you discover new gear? Do you go to retailers or do companies come to you?
Kenny Loggins: Sometimes manufacturers will approach my organization, which is my crew people. I have a guitar tech who will turn me on to interesting things. The best tech I worked with was Norick Renson, who has a guitar shop in L.A. When he would hear about new instruments or amplifiers, he would turn me on to whatever he got. Usually it’s word of mouth from other players. When I did the Loggins and Messina tour, Jimmy turned me back on to Fender gear. I’ve been a Fender guitar player for years and I pretty much stick to Stratocasters. [I also work] with Taylor Acoustics and Yamaha Acoustics.

M&SR: Are these companies you discovered when you were young and first getting into music? What was your first gear like then?
Loggins: When I was first getting into Loggins and Messina, Jimmy was an engineer and an audiophile. So Jimmy was very much the guiding light in discovering new equipment. But back then, in the ‘70s, acoustic guitars were primarily Martins. And then when we were looking for touring guitars that could take a lot of travel, the battering of traveling, Ovation was just coming out then. So we looked into the Ovations because they seemed like they’d be sturdier guitars, [and] that we wouldn’t have to worry about our vintage Martins being on the road. We could travel with something that also had a pretty decent pickup for the times. So it would sound somewhat like an acoustic guitar on stage when it was electrified.

M&SR: Do you often get to go to the NAMM show?
Loggins: I have from time to time. I find it confusing because you’re inundated with all new information. There’s rarely a consensus of opinion as to what’s the best new thing to check out, you know? So you end up with so much information and so many products to check out that I’ve discovered I don’t really come out of the NAMM show with much more than I went into it with.

M&SR: Some people have a similar complaint about large retailers. Do you prefer going into smaller stores for that reason?
Loggins: I’m not really a big guitar fanatic like some of my friends are. I trust the players who I work with. Chris Rodriguez has been a good source of information and has been my primary guitarist for many years now, out of Nashville. Someone like Chris, he turned me on to the new Vox amps and I really like the sound. They were completely different from the Fenders. It just depends on what I’m looking for for the music I’m playing.

M&SR: When you sit down to write, does the instrument you pick up dictate the direction of the song or vice versa?
Loggins: Different guitars will send you in different directions musically. If I’m using a nylon-stringed acoustic, that’s probably going to send me into a ballad. Every time, it does. Bigger-sounding steel-stringed acoustic guitars can lend themselves more to an up-tempo or rock approach. And I’m putting my home studio together. In the process of doing that, I’m going to try writing more with drum grooves and electric guitars, because that’ll affect where I go with my writing.

M&SR: You’re known for some of the biggest soundtrack songs of the ‘80s. So did you have a song and try to fit it into the movie, or did you get material to write off of?
Loggins: It depends on the movie. With “Footloose,” that was written to the screenplay. I wrote that on acoustic guitar as I was trying ideas out, usually backstage before shows just as a warm up. I’ll just kick ideas around. “I’m Alright” was also written backstage before a show and became the theme for Caddyshack, whereas “Danger Zone” was not a song I wrote. That was written by Giorgio Moroder, and I just happened to be the singer who lucked into getting to singing it. But “I’m Alright” was written to the movie itself, not the screenplay. Most everything I have done with soundtracks has been seeing a rough cut of the final movie and then writing to that.

M&SR: Do you enjoy that process just as much as coming up with songs for yourself?
Loggins: I like the process of writing for films. You get an emotional element delivered to your door and you get to try and enhance and work with that. I’d like to do more of that, actually. Writing my own albums, you know, that has to come from within. Anything that I write that’s worth listening to is usually from a deep, personal experience. Those are harder to write.

 

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