SPECIAL: NAMM REVIEW ISSUE
March 17, 2008
VOLUME 25 NO.3

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

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PHOTO GALLERIES
Music & Sound Awards
INSIDE NAMM 2011


Table of Contents
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FEATURE
Class is in Session
We feature many of the new, hot companies that exhibited at NAMM in January.

Gibson
Indictments Likely

Gibson Guitar is expected to face charges due to alleged illegal wood imports.

NRF Talks Jobs,
Jobs and More Jobs

The key to retailers' success for 2011 is, you guessed it, jobs. But a lot more was discussed at the 100th NRF Annual Convention.

It’s a Record!
We give you a huge review of last month’s NAMM show. Were retailers and manufacturers optimistic for the rest of this year?
MSR Exclusive Interview
Zildjian and Vic Firth have teamed up to form a percussion powerhouse. We met with Craigie Zildjian and Vic Firth at NAMM to give you all of the details about the merger.
Music Group's Master Plan
We get an exclusive look at the future of The Music Group, parent of Behringer, Bugera and more. We get an exclusive look at product launches, as well!

Knock it Off With the Knockoffs!
Counterfeit products are killing the MI industry. But one company is fighting back big time. We’ll tell you how badly knockoffs could affect the industry if left unchecked.

Music & Sound Award Nominees
We release the full list of nominees for Music & Sound Awards. See if your favorite product, person or company is nominated.

Taylor-Made For Europe
Taylor Guitars will sell all of its products directly to dealers in Europe beginning on Jan. 1. Find out why the big change was made and where Taylor’s European headquarters will be. We interview Brian Swerdfeger about it first.

We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
NAMM in Photos
A lot happened at NAMM in January to say the least. We capture plenty of it within our three-page NAMM photo collage.
The Music & Sound
Independent Retailer

We cover the sad passing of two prominent retailers and another named the "Citizen of the Year."
Music & Sound Award
Dealer Winners

Our list of dealer winners for the 25th Music & Sound Awards.
Music & Sound Award Manufacturer Winners
Our list of manufacturer winners. And, this time, we got them to provide comments on the victories.
Five Minutes With
Learn tons about Yamaha with Takuya (Tak) Nakata, president of the company's USA division.
MI Spy
Spy took a long flight from the cold of New York to the less cold, but quite windy, San Francisco.
Appraisal Scene Investigation
Rebecca Apodaca takes another look at the legendary guitar builder R.C. Allen.
Sales Guru
Unfortunately, Gene Fresco couldn't attend NAMM for health reasons. But he does have great information about a topic he hasn't covered before. He will help you get into your own head and make you believe. Believe what? Gene will tell you.
Business & Marketing
Carl Mandelbaum will present tips on how to develop your Web site.
Veddatorial
Dan Vedda did attend NAMM. He has a lot of thoughts to share about the show.


FORMIDABLE FEMALES

Sharon Hennessey: Loves our industry, you will find out. She'll also tell you why she ultimately decided to join The Music People! And yes, she will definitely fill you in on her goals as a new NAMM board member.
Carla Alger: Being in the music industry is definitely the most exciting opportunity Carla Alger, chief financial officer at Two Old Hippies, has ever had. Find out why.
Dawn Werk
:Dawn Werk, Alpha Books’ director of marketing, heads a group that is responsible for 450 non-fiction books. Now that’s a lot! Music is a small, but very important, part of that catalog.
Sonia Vallis: Sonia Vallis might be an only child, but she grew up with a sibling that has now become like another child to her.-
Catherine Polk

Cyndi Fritz
Janet Deering
Kathy How
Sarah Heil
Sue Avant

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Wanted: A Rip-Roaring RMM Campaign?
[March 2008 - Page 1]

There’s a scene in the 20-year-old baseball movie “Major League” when a ragtag group of baseball players, thought to be by far the worst team in the league, start to put together a winning streak. The improved play leads the manager of that fictitious Cleveland Indians team to believe his squad is a contender for a playoff spot, but needs “something to bring it all together.”

The same could be said for the Recreational Music Making (RMM) movement. The RMM team has some potential Hall of Famers in the work of Karl Bruhn, Dr. Barry Bittman, Remo Belli, and more. But the team of superstars perhaps needs something to make it all come together. That was perhaps one of the reasons why it was so important for NAMM’s Morgan Ringwald to gather a group of experts and the press to meet on Jan. 19 for the inaugural meeting of the National Coaltion of Recreational Music Making.

That something that could bring it all together might be a major PR/marketing campaign to make sure the public understands the benefits of RMM.

That was at least the feeling of Bruhn and Dr. Bittman, who has conducted studies on the benefits of playing music for several years. To sum up Dr. Bittman’s research on Recreational Music Making, RMM, which is playing music noncompetitively, reduces stress, which could therefore lead a person to a longer and healthier life. And who knows, if Dr. Bittman can back up a hypothesis that stress reduction can reduce the likelihood of heart disease, RMM could become even bigger. Can we someday say that playing music can reduce the number of heart disease diagnoses?

But even without the possible heart disease link, Dr. Bittman’s controlled studies already revealed playing music noncompetitively will reduce stress. This research has made Bruhn believe RMM can be as big a movement as aerobics was more than 30 years ago. And he added only 7.6 percent of the adult U.S. population play musical instruments. If 25 percent played instruments, that would equal 41.3 million people and a lot more people at your store. “Aerobics has been around for over 30 years and millions of people know what it is,” said Bruhn. “I ask the question, ‘Is it possible that some day, millions and millions of people will be involved with recreational music making and understand it?’ What would the industry be like if we can accomplish that? Wouldn’t it be wonderful to have an industry supported by the scientific and medical communities? Like aerobics, they would say recreational music making is good for you and fun. It helps you lead a better life. We need a global PR campaign in the news media. It’s like a savings account. It takes a long time to get to where you want to go.”

“In order to look into the future, you have to look at the past,” said Dr. Bittman. “In doing so, I think we’ve come to some extraordinary conclusions. I became part of the movement 10 years ago. The question I asked is: ‘Is playing music part of a positive lifestyle strategy?’ At that point, there were very few studies that stood the test of peer review… Frankly, what we tried in the beginning did not work. We failed on four different occasions because of ‘performance anxiety.’ We were having a ball, and the facilitator (teacher) was having a great time, but we were actually inducing stress. So we did everything we could to take out that performance anxiety and level the playing field to ensure people would not feel stupid and silly when they played. When we did that in 2000, we were able to show for the first time that playing a musical instrument produced positive biological outcomes. We proceeded to do some large controlled studies. In 2003, we were able to show in a publication that playing a musical instrument reduced burnout and improved mood states. In addition to that study that was performed on 111 people in very stressed industries, we were also able to look at an economic impact analysis for the first time. We brought economic experts who projected for every 100 beds in a long-term care facility, we could save nine turnover positions (turnover positions refers to employees leaving their job whose goal it is to service those 100 beds). Each position could save about $9,000.”

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