SPECIAL: NAMM PREVIEW/PRO AUDIO ISSUE
May 15, 2008
VOLUME 25 NO.5

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

VIDEO WEBCAST
-First ever M.I. video webcast
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-Table of Contents
-Digital Issue Download

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-RPMD-Yay! Boston’s Seaport Hotel was the place to be in late April for tons of information to help you sell print music products.
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Music City Miracle? Is this the year Summer NAMM makes a great comeback?
-Moonlighting. A look at manufacturers/reps who still perform regular gigs and how it helps them in their day jobs.

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The Bright Stuff. We always hear the bad news going on in the world. How about the good news?
-The 'Real' Guitar Heroes. What will the future of the guitar industry look like?

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS

-The Music & Sound Independent Retailer Rebecca Apodaca of A&D Music is more than a retailer. Much more. Find out what she does—some of which you can also do—to make the wallet fatter. Plus, more about the IMRA/MSO merger.
-MSR Exclusive Blue Microphones said it found the right fit when equity firm Transom Capital came on board. What it means for you as a dealer and what the company’s future holds.
-NAMM University Listings Your one-stop source for every NAMM educational event taking place at Summer NAMM in Nashville this month.
-The Utah Jazz put up quite a battle in the NBA playoffs. Now, Spy finds out if area retailers will put up a big battle for his/her business.
-Five MinutesA big promotion and oh yeah, that “little” deal Kaman made with Fender. In the meantime, he’s one of the top guys at the biggest musical instruments distributor. A chat with Kaman Music’s Paul Damiano is overdue.
-Sales Guru.More store advice is on the way from Gene Fresco. When the customer thinks, “What’s in it for me?” you will have many answers.
-Veddatorial.Dan Vedda describes how to boost the Recreational Music Making movement, and what we can learn from the highly-respected CEO of PepsiCo.
-Mary Luehrsen, director of affairs and government relations for NAMM, can often be found on Capitol Hill fighting for legislation to help promote and protect our industry. What you probably don’t know is she formerly worked for the Texaco Foundation (now part of Chevron). What possible link could Texaco and NAMM have? You’ll find out. Believe us, it has nothing to do with oil either.


CURTAIN CALL
-Steve Stevens, Rock and Roll may be known for its wild behavior, but the genre has at least one law abider in Steve Stevens.
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Frank Black of the Pixies credits Haley's Comet for starting him on his career path?
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.

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DJ TIMES / DJ EXPO
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CLUB WORLD
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Music City Miracle?
Can summer NAMM Make a Comeback for the Ages?
[May 2008- Page 2]


Back From the Future
Now that we looked at the future, let’s return to the present. Why should you attend Summer NAMM next month? We asked Lamond that very question. “I’m hearing that most people are experiencing flat or lower sales levels currently due to a number of economic factors, so that’s the best time to think about what you’ll do differently to improve results in the coming year,” he said. “By providing a robust show floor full of new products and exceptional learning opportunities in a relaxed, fun environment, NAMM has created the right environment for stores to equip themselves to do well in the second half of 2008.”

Then, of course, NAMM Breakfast and University Sessions are always a reason to attend. We asked Robertson what you can expect to see next month. “Ken Wilson and our Professional Development department have put a lot of thought into creating an educational program that really meets dealers’ needs right now,” he said. “Friday morning, everything kicks off with the annual State of the Industry address by Joe Lamond. Saturday, retailers will hear from Elly Valas, co-author of the best-selling Guerilla Retailing as she presents ‘Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business.’ Sunday will again feature NAMM’s ‘Best in Show’ featuring the hot products and finds from the Summer NAMM show floor.

“Also, NAMM’s Idea Center will be going non-stop with educational sessions covering important topics. This year, Sunday’s sessions will be about the Web, e-commerce, and Internet topics. The NAMM Idea Center is located at Booth No.837. Attendees will receive a free Idea Book and can fill out a survey for a chance to win a $100 gift card.” For a complete list of professional development sessions please visit www.namm.org/summer.”

Several other activities will take place during Summer NAMM, including the 7th annual Pre-Show Party at the Hang, which will take place on Thursday, June 19, at 7 p.m. in the main ballroom of the Renaissance Hotel.

The Muriel Anderson All-Star Guitar Night is set to take place on June 21 in the Ryman Auditorium. And of course, there will be exhibitor parties that were not announced as of this printing. For a complete list of NAMM events, check out the PLAYback supplement at NAMM.org. You can also find more information in the June issue of the Music & Sound Retailer and in our Vnewsletter at www.msretailer.com/vnewsletter.

If you haven’t been to Nashville in awhile—and many of us haven’t—we asked Robertson to give us a refresher on things you can take advantage of when you’re not roaming the show floor. “There’s plenty of good, live music every night in the downtown clubs just outside of the Nashville Convention Center,” he said. “Music City is full of venues pumping out music every night. They are even marked with ‘Live Music Venue’ signs. Take a stroll through the city and stop in any of the clubs to hear some great live music. They are playing at least four days a week and welcome music lovers from all over. There’s the Country Music Hall of Fame and Musician’s Hall of Fame and you can’t miss the historic Ryman Auditorium, the original home of the Grand Ole Opry. For a complete listing of Nashville attractions, please visit www.visitmusiccity.com.”


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