SPECIAL: NAMM PREVIEW/PRO AUDIO ISSUE
May 15, 2008
VOLUME 25 NO.5

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

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PHOTO GALLERIES
Music & Sound Awards
INSIDE NAMM 2011


Table of Contents
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FEATURE
Class is in Session
We feature many of the new, hot companies that exhibited at NAMM in January.

Gibson
Indictments Likely

Gibson Guitar is expected to face charges due to alleged illegal wood imports.

NRF Talks Jobs,
Jobs and More Jobs

The key to retailers' success for 2011 is, you guessed it, jobs. But a lot more was discussed at the 100th NRF Annual Convention.

It’s a Record!
We give you a huge review of last month’s NAMM show. Were retailers and manufacturers optimistic for the rest of this year?
MSR Exclusive Interview
Zildjian and Vic Firth have teamed up to form a percussion powerhouse. We met with Craigie Zildjian and Vic Firth at NAMM to give you all of the details about the merger.
Music Group's Master Plan
We get an exclusive look at the future of The Music Group, parent of Behringer, Bugera and more. We get an exclusive look at product launches, as well!

Knock it Off With the Knockoffs!
Counterfeit products are killing the MI industry. But one company is fighting back big time. We’ll tell you how badly knockoffs could affect the industry if left unchecked.

Music & Sound Award Nominees
We release the full list of nominees for Music & Sound Awards. See if your favorite product, person or company is nominated.

Taylor-Made For Europe
Taylor Guitars will sell all of its products directly to dealers in Europe beginning on Jan. 1. Find out why the big change was made and where Taylor’s European headquarters will be. We interview Brian Swerdfeger about it first.

We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
NAMM in Photos
A lot happened at NAMM in January to say the least. We capture plenty of it within our three-page NAMM photo collage.
The Music & Sound
Independent Retailer

We cover the sad passing of two prominent retailers and another named the "Citizen of the Year."
Music & Sound Award
Dealer Winners

Our list of dealer winners for the 25th Music & Sound Awards.
Music & Sound Award Manufacturer Winners
Our list of manufacturer winners. And, this time, we got them to provide comments on the victories.
Five Minutes With
Learn tons about Yamaha with Takuya (Tak) Nakata, president of the company's USA division.
MI Spy
Spy took a long flight from the cold of New York to the less cold, but quite windy, San Francisco.
Appraisal Scene Investigation
Rebecca Apodaca takes another look at the legendary guitar builder R.C. Allen.
Sales Guru
Unfortunately, Gene Fresco couldn't attend NAMM for health reasons. But he does have great information about a topic he hasn't covered before. He will help you get into your own head and make you believe. Believe what? Gene will tell you.
Business & Marketing
Carl Mandelbaum will present tips on how to develop your Web site.
Veddatorial
Dan Vedda did attend NAMM. He has a lot of thoughts to share about the show.


FORMIDABLE FEMALES

Sharon Hennessey: Loves our industry, you will find out. She'll also tell you why she ultimately decided to join The Music People! And yes, she will definitely fill you in on her goals as a new NAMM board member.
Carla Alger: Being in the music industry is definitely the most exciting opportunity Carla Alger, chief financial officer at Two Old Hippies, has ever had. Find out why.
Dawn Werk
:Dawn Werk, Alpha Books’ director of marketing, heads a group that is responsible for 450 non-fiction books. Now that’s a lot! Music is a small, but very important, part of that catalog.
Sonia Vallis: Sonia Vallis might be an only child, but she grew up with a sibling that has now become like another child to her.-
Catherine Polk

Cyndi Fritz
Janet Deering
Kathy How
Sarah Heil
Sue Avant

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Moonlighting
These Manufacturers/Reps Find the Time to Gig

[May 2008 - Page 1]

Although working as a manufacturer or rep is certainly a busy job, many in our industry love the music business so much they somehow find time to take on a night job. But they don’t moonlight for a big paycheck. They do it for the love of music. That moonlighting position is their participation in bands and we present you with some of their stories this month. Gigging in bands also serves another purpose. It helps our participants do their jobs even better.

Scott Robertson, NAMM’s director of marketing and communications, plays in an Orange County, Calif., cover band named Feeding Joey. Robertson plays bass and sings vocals. The band plays dance music, rock and roll, alternative, and more. He also plays in Staff Infection, the NAMM band. You can check them out playing at the pre-show party at The Hang in Nashville next month. The only requirements, other than being a NAMM employee (or board member perhaps), “are that you have a good attitude and want to play music,” said Robertson. “We have [NAMM President and CEO] Joe Lamond on the drums. And other players are from every level of the organization who want to participate. We also gig now and then. There was a retirement party for a long-time employee at the Anaheim Convention Center. She wanted to hear the NAMM staff band play, so we drove up there and did just that. It’s a great stress reliever. And when you work in the music products industry, it’s good to ‘eat what you cook,’ as Joe Lamond would say.”


NAMM’s Staff Infection

At Shure, a whole host of employees get into the gigging act. We spoke to four of them: Mark Brunner, senior director of public relations; Matt Engstrom, category manager for listening products; Jim MacGregor, associate manager for global brand communications; and Daniel Durrett, product specialist in wired microphones. Engstrom plays keyboard, guitar, and bass in the band Infrasonics. Durrett plays guitar, mandolin, digital computer effects, and is a vocalist in Heavier Than Heaven. MacGregor plays bass in Century Rocket Building, and Brunner began a studio called ReelSoundsChicago. “Shure has the luxury to have focus groups without ever leaving the building,” said Brunner. “Most companies have to find a bunch of people who they’re going to try to sell their product to. We get a bunch of feedback before they ever have to leave the building. We always know if we’re on the right track or not.”

Durrett looked at the topic the opposite way, pointing out his job helps him be a better live musician. “I’ve learned a lot of things in the past two years I probably wouldn’t have learned if I weren’t working here,” he said. “It makes me better at performing and recording.”
“More often than not, you’ll find someone who has firsthand experience within the application you’re targeting a new product for or a new target line for,” said MacGregor. “We also have great resources when we determine how we want to present our products and technologies to the greater market.”


Ben Escobedo, Sennheiser

Aaron Jackson, artist relations liaison at Zildjian, plays in a whole host of bands including reggae band Shango Axe, country artitst Duncan Walters, and his own jazz band named The Aaron Jackson Quartet. In addition, he appeared on the “Tyra Banks Show,” as he was a member of the first band comprised on YouTube. “We met on the show for the first time and played our song live,” he said. “Beforehand, we wrote our music and rehearsed completely by sending videos to one another.”

Said Jackson in reference to his Zildjian job: “It’s a huge advantage playing in bands. We make over 650 kinds of cymbals. With my position, I’m responsible for special-selecting cymbals and helping artists find the right cymbal for their particular gig. By playing the cymbals live, I can tell them the best cymbal for a given situation and what they can expect.”

Roy White, product manager for Musicorp/MBT Lighting, is part of a musical comedy duo in Charleston, S.C., called Tuba Jim & Roy. “The entire show is made up of spoofs, parodies, silly/comedy songs (some with suggestive/adult-only references),” said White. “Tuba Jim plays the tuba, electric bass, and sings. I play acoustic guitar and sing. We take standard, popular songs and change the lyrics to fit a funny story or topical news item. Or sometimes it’s just goofy (we do Devo’s ‘Whip It’ straight.....with a tuba).”



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