SPECIAL: NAMM PREVIEW/PRO AUDIO ISSUE
May 15, 2008
VOLUME 25 NO.5

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

VIDEO WEBCAST
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-Table of Contents
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-RPMD-Yay! Boston’s Seaport Hotel was the place to be in late April for tons of information to help you sell print music products.
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Music City Miracle? Is this the year Summer NAMM makes a great comeback?
-Moonlighting. A look at manufacturers/reps who still perform regular gigs and how it helps them in their day jobs.

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The Bright Stuff. We always hear the bad news going on in the world. How about the good news?
-The 'Real' Guitar Heroes. What will the future of the guitar industry look like?

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS

-The Music & Sound Independent Retailer Rebecca Apodaca of A&D Music is more than a retailer. Much more. Find out what she does—some of which you can also do—to make the wallet fatter. Plus, more about the IMRA/MSO merger.
-MSR Exclusive Blue Microphones said it found the right fit when equity firm Transom Capital came on board. What it means for you as a dealer and what the company’s future holds.
-NAMM University Listings Your one-stop source for every NAMM educational event taking place at Summer NAMM in Nashville this month.
-The Utah Jazz put up quite a battle in the NBA playoffs. Now, Spy finds out if area retailers will put up a big battle for his/her business.
-Five MinutesA big promotion and oh yeah, that “little” deal Kaman made with Fender. In the meantime, he’s one of the top guys at the biggest musical instruments distributor. A chat with Kaman Music’s Paul Damiano is overdue.
-Sales Guru.More store advice is on the way from Gene Fresco. When the customer thinks, “What’s in it for me?” you will have many answers.
-Veddatorial.Dan Vedda describes how to boost the Recreational Music Making movement, and what we can learn from the highly-respected CEO of PepsiCo.
-Mary Luehrsen, director of affairs and government relations for NAMM, can often be found on Capitol Hill fighting for legislation to help promote and protect our industry. What you probably don’t know is she formerly worked for the Texaco Foundation (now part of Chevron). What possible link could Texaco and NAMM have? You’ll find out. Believe us, it has nothing to do with oil either.


CURTAIN CALL
-Steve Stevens, Rock and Roll may be known for its wild behavior, but the genre has at least one law abider in Steve Stevens.
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Frank Black of the Pixies credits Haley's Comet for starting him on his career path?
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.

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DJ TIMES / DJ EXPO
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CLUB WORLD
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Moonlighting
These Manufacturers/Reps Find the Time to Gig

[May 2008 - Page 1]

Although working as a manufacturer or rep is certainly a busy job, many in our industry love the music business so much they somehow find time to take on a night job. But they don’t moonlight for a big paycheck. They do it for the love of music. That moonlighting position is their participation in bands and we present you with some of their stories this month. Gigging in bands also serves another purpose. It helps our participants do their jobs even better.

Scott Robertson, NAMM’s director of marketing and communications, plays in an Orange County, Calif., cover band named Feeding Joey. Robertson plays bass and sings vocals. The band plays dance music, rock and roll, alternative, and more. He also plays in Staff Infection, the NAMM band. You can check them out playing at the pre-show party at The Hang in Nashville next month. The only requirements, other than being a NAMM employee (or board member perhaps), “are that you have a good attitude and want to play music,” said Robertson. “We have [NAMM President and CEO] Joe Lamond on the drums. And other players are from every level of the organization who want to participate. We also gig now and then. There was a retirement party for a long-time employee at the Anaheim Convention Center. She wanted to hear the NAMM staff band play, so we drove up there and did just that. It’s a great stress reliever. And when you work in the music products industry, it’s good to ‘eat what you cook,’ as Joe Lamond would say.”


NAMM’s Staff Infection

At Shure, a whole host of employees get into the gigging act. We spoke to four of them: Mark Brunner, senior director of public relations; Matt Engstrom, category manager for listening products; Jim MacGregor, associate manager for global brand communications; and Daniel Durrett, product specialist in wired microphones. Engstrom plays keyboard, guitar, and bass in the band Infrasonics. Durrett plays guitar, mandolin, digital computer effects, and is a vocalist in Heavier Than Heaven. MacGregor plays bass in Century Rocket Building, and Brunner began a studio called ReelSoundsChicago. “Shure has the luxury to have focus groups without ever leaving the building,” said Brunner. “Most companies have to find a bunch of people who they’re going to try to sell their product to. We get a bunch of feedback before they ever have to leave the building. We always know if we’re on the right track or not.”

Durrett looked at the topic the opposite way, pointing out his job helps him be a better live musician. “I’ve learned a lot of things in the past two years I probably wouldn’t have learned if I weren’t working here,” he said. “It makes me better at performing and recording.”
“More often than not, you’ll find someone who has firsthand experience within the application you’re targeting a new product for or a new target line for,” said MacGregor. “We also have great resources when we determine how we want to present our products and technologies to the greater market.”


Ben Escobedo, Sennheiser

Aaron Jackson, artist relations liaison at Zildjian, plays in a whole host of bands including reggae band Shango Axe, country artitst Duncan Walters, and his own jazz band named The Aaron Jackson Quartet. In addition, he appeared on the “Tyra Banks Show,” as he was a member of the first band comprised on YouTube. “We met on the show for the first time and played our song live,” he said. “Beforehand, we wrote our music and rehearsed completely by sending videos to one another.”

Said Jackson in reference to his Zildjian job: “It’s a huge advantage playing in bands. We make over 650 kinds of cymbals. With my position, I’m responsible for special-selecting cymbals and helping artists find the right cymbal for their particular gig. By playing the cymbals live, I can tell them the best cymbal for a given situation and what they can expect.”

Roy White, product manager for Musicorp/MBT Lighting, is part of a musical comedy duo in Charleston, S.C., called Tuba Jim & Roy. “The entire show is made up of spoofs, parodies, silly/comedy songs (some with suggestive/adult-only references),” said White. “Tuba Jim plays the tuba, electric bass, and sings. I play acoustic guitar and sing. We take standard, popular songs and change the lyrics to fit a funny story or topical news item. Or sometimes it’s just goofy (we do Devo’s ‘Whip It’ straight.....with a tuba).”



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