SPECIAL: NAMM PREVIEW/PRO AUDIO ISSUE
May 15, 2008
VOLUME 25 NO.5

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 

   
 

VIDEO WEBCAST
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-Table of Contents
-Digital Issue Download

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-RPMD-Yay! Boston’s Seaport Hotel was the place to be in late April for tons of information to help you sell print music products.
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Music City Miracle? Is this the year Summer NAMM makes a great comeback?
-Moonlighting. A look at manufacturers/reps who still perform regular gigs and how it helps them in their day jobs.

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The Bright Stuff. We always hear the bad news going on in the world. How about the good news?
-The 'Real' Guitar Heroes. What will the future of the guitar industry look like?

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.
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-Dan Vedda shares every thought not appearing in his monthly column right here.
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COLUMNS

-The Music & Sound Independent Retailer Rebecca Apodaca of A&D Music is more than a retailer. Much more. Find out what she does—some of which you can also do—to make the wallet fatter. Plus, more about the IMRA/MSO merger.
-MSR Exclusive Blue Microphones said it found the right fit when equity firm Transom Capital came on board. What it means for you as a dealer and what the company’s future holds.
-NAMM University Listings Your one-stop source for every NAMM educational event taking place at Summer NAMM in Nashville this month.
-The Utah Jazz put up quite a battle in the NBA playoffs. Now, Spy finds out if area retailers will put up a big battle for his/her business.
-Five MinutesA big promotion and oh yeah, that “little” deal Kaman made with Fender. In the meantime, he’s one of the top guys at the biggest musical instruments distributor. A chat with Kaman Music’s Paul Damiano is overdue.
-Sales Guru.More store advice is on the way from Gene Fresco. When the customer thinks, “What’s in it for me?” you will have many answers.
-Veddatorial.Dan Vedda describes how to boost the Recreational Music Making movement, and what we can learn from the highly-respected CEO of PepsiCo.
-Mary Luehrsen, director of affairs and government relations for NAMM, can often be found on Capitol Hill fighting for legislation to help promote and protect our industry. What you probably don’t know is she formerly worked for the Texaco Foundation (now part of Chevron). What possible link could Texaco and NAMM have? You’ll find out. Believe us, it has nothing to do with oil either.


CURTAIN CALL
-Steve Stevens, Rock and Roll may be known for its wild behavior, but the genre has at least one law abider in Steve Stevens.
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Frank Black of the Pixies credits Haley's Comet for starting him on his career path?
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
-John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano, the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English, Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.

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CURTAIN CALL
Frank Black
[May 2008 - Page 2]

The Music & Sound Retailer: How did you first get involved in music?
Frank Black: I suppose I professionally got involved in music when I was about 20 or 21. I was living at school in San Juan, Puerto Rico. And I was kind of bumming around there, not really going to class too much, and getting bored with school. Haley’s Comet was going to make its close pass over Earth in that year. I think it was around ’85. I remember reading about people who were traveling to New Zealand to watch it. Anyway, it interested me and it became the catalyst for my wanderlust. I called my father, who was sort of bankrolling a couple of my scholarly adventures. He was going to help me out with a plane ticket and I think I received a camera as a gift to take with me on my trip. After I had tentatively made these plans, I had an epiphany: Wait a minute, I’ve been dreaming about being a rock and roll musician my whole life, since I was a little kid. I don’t need to be dropping out of school and going off on some worldwide adventure. What I need to be doing is dropping out of school, moving to the big city—of course I had the city of Boston in mind. I wrote to a college roommate of mine at UMass Amherst, Joey Santiago. When we were hanging out together in Amherst, we’d taken a couple of minimal steps toward starting a band. It never really turned into anything, but we talked about it a lot. And I knew he was bored with school and had some sort of rock and roll fantasy as well. So I wrote him a letter—this was back in the day when people wrote letters to each other. [Laughs] Joey wrote me back and said “I’ll drop out of school too and we’ll meet in Boston and start a rock and roll band.” [At this point,] my father was still approving, but dubious. I probably felt his concern but neither one of my parents ever discouraged me from playing music. I said, “Give me a year and I’ll have this rock and roll thing up and running.” And that’s exactly what happened. About a year later, I was in a local band that was making some headway, making our first record, and getting ready to tour around the world. I’ve been doing it ever since.

M&SR: How did these rock and roll dreams come about when you were young? Did you play instruments or take lessons?
Black: I did occasionally take lessons. I started off taking drum lessons when I was quite young and I think I took a few piano lessons, and a couple of guitar lessons. But I never really learned any instrument. I never really followed through, so I would say most of my education about music came from just listening to records. At some point I did pick up a guitar and say, “OK, I’ve got to learn how to strum some chords.” So when I was about 12, I started to learn how to play some guitar chords and began to write songs. But I think what I really picked up from records was attitude and the aesthetic of rock and roll, whatever that is.

M&SR: Do you remember your first guitar?
Black: It was a guitar that was just in the house. It was my mother’s guitar that she had bought when I was very young. Probably when I was 14 [I bought my first guitar]. There was a little music store that was connected to a religious book store I used to hang out at. They sold records and things, and they also sold some musical instruments. I don’t know, I think I probably just got what was on sale. I think the next guitar I got through the mail. It was a little better. That guitar carried me through the first couple of years of Pixies touring.

M&SR: These days, do you have favorite gear and brands?
Black: I pretty much only play Telecasters. For acoustic guitars, I pretty much only play Martin acoustic guitars. I use these orange Tortex picks. I pretty much play mostly Vox AC30 amplifiers, although I have other amplifiers that I use occasionally for recording. So I have a small collection of amplifiers. I keep it very simple.

M&SR: When you want new gear, do you shop at retailers yourself or mostly go through manufacturers?
Black: I like going to music stores. I will, on the road, go to music stores and buy guitars or amplifiers. I think the last Martin I purchased was at the mall in England somewhere. I didn’t have an acoustic guitar to strum in my hotel room and I was desperate for one, so I just went to the mall and I got one. I was really pleased with it, actually. I’m quite a judge. I don’t say anything but I’m kind of like a music store angel in that I’m there just as as a customer but I’m sort of very pleased when the staff at a music store are helpful. I’m very, very upset if people who work at a music store are not helpful. Fortunately, this doesn’t happen often. I think it used to happen more often when I was a bit younger. You know, you go in to try to buy something and they’re really just these young “dumb-dumbs” who have their own rock and roll fantasies. There they are working at the music store. They think they’re something special, you know, and they think I’m a nobody or something. They don’t really give you the time of day. I don’t like it when that happens. I consider music stores to be sacred ground, because people who go into music stores are excited. They might be, like me, an international touring musician who’s in there to drop thousands of dollars to buy whatever, or they might be a nobody who’s just dreaming about music. That’s who I used to be. It’s very different than other kinds of stores. You go to an electronics store and people are just buying entertainment stuff for their house. You go to a book store and people are buying books. There’s nothing wrong with those stores, but you go to a music store and it’s something special. So I like it when there’s a lot of pride coming from the proprietor, whether it’s a really cool store that has all kinds of hip, vintage guitars of whether it’s some mall store that has whatever the new stuff is. I think they’re very important; that’s where it starts for everybody who ends up being a musician. Sure we hang out in record stores too, which also serve a special function, but the music store is really where you walk in and say, “Wow! Look at that. I want to try that.” It’s nice when music stores encourage people to play instruments and they’re not all Nervous Nellie about the gear. It’s where the dream starts to really percolate. I have a lot of respect for music stores and I like it when they’re run well.

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