SPECIAL: SUMMER NAMM REVIEW/DJ ISSUE
August 15, 2008
VOLUME 25 NO.8

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

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ConventionTV@NAMM 2011
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PHOTO GALLERIES
Music & Sound Awards
INSIDE NAMM 2011


Table of Contents
Digital Issue Download


FEATURE
Class is in Session
We feature many of the new, hot companies that exhibited at NAMM in January.

Gibson
Indictments Likely

Gibson Guitar is expected to face charges due to alleged illegal wood imports.

NRF Talks Jobs,
Jobs and More Jobs

The key to retailers' success for 2011 is, you guessed it, jobs. But a lot more was discussed at the 100th NRF Annual Convention.

It’s a Record!
We give you a huge review of last month’s NAMM show. Were retailers and manufacturers optimistic for the rest of this year?
MSR Exclusive Interview
Zildjian and Vic Firth have teamed up to form a percussion powerhouse. We met with Craigie Zildjian and Vic Firth at NAMM to give you all of the details about the merger.
Music Group's Master Plan
We get an exclusive look at the future of The Music Group, parent of Behringer, Bugera and more. We get an exclusive look at product launches, as well!

Knock it Off With the Knockoffs!
Counterfeit products are killing the MI industry. But one company is fighting back big time. We’ll tell you how badly knockoffs could affect the industry if left unchecked.

Music & Sound Award Nominees
We release the full list of nominees for Music & Sound Awards. See if your favorite product, person or company is nominated.

Taylor-Made For Europe
Taylor Guitars will sell all of its products directly to dealers in Europe beginning on Jan. 1. Find out why the big change was made and where Taylor’s European headquarters will be. We interview Brian Swerdfeger about it first.

We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
NAMM in Photos
A lot happened at NAMM in January to say the least. We capture plenty of it within our three-page NAMM photo collage.
The Music & Sound
Independent Retailer

We cover the sad passing of two prominent retailers and another named the "Citizen of the Year."
Music & Sound Award
Dealer Winners

Our list of dealer winners for the 25th Music & Sound Awards.
Music & Sound Award Manufacturer Winners
Our list of manufacturer winners. And, this time, we got them to provide comments on the victories.
Five Minutes With
Learn tons about Yamaha with Takuya (Tak) Nakata, president of the company's USA division.
MI Spy
Spy took a long flight from the cold of New York to the less cold, but quite windy, San Francisco.
Appraisal Scene Investigation
Rebecca Apodaca takes another look at the legendary guitar builder R.C. Allen.
Sales Guru
Unfortunately, Gene Fresco couldn't attend NAMM for health reasons. But he does have great information about a topic he hasn't covered before. He will help you get into your own head and make you believe. Believe what? Gene will tell you.
Business & Marketing
Carl Mandelbaum will present tips on how to develop your Web site.
Veddatorial
Dan Vedda did attend NAMM. He has a lot of thoughts to share about the show.


FORMIDABLE FEMALES

Sharon Hennessey: Loves our industry, you will find out. She'll also tell you why she ultimately decided to join The Music People! And yes, she will definitely fill you in on her goals as a new NAMM board member.
Carla Alger: Being in the music industry is definitely the most exciting opportunity Carla Alger, chief financial officer at Two Old Hippies, has ever had. Find out why.
Dawn Werk
:Dawn Werk, Alpha Books’ director of marketing, heads a group that is responsible for 450 non-fiction books. Now that’s a lot! Music is a small, but very important, part of that catalog.
Sonia Vallis: Sonia Vallis might be an only child, but she grew up with a sibling that has now become like another child to her.-
Catherine Polk

Cyndi Fritz
Janet Deering
Kathy How
Sarah Heil
Sue Avant

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INFORMATION
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DJ TIMES / DJ EXPO
-DJ Times Online
-Int'l DJ Expo 2009
-America's Best DJ
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CLUB WORLD
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-Club World Awards 2009.
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DJs For Hire
[August 2008 - Page 1]
You might remember a few months back when we featured manufacturer employees who are still performing live gigs. This time, for our DJ issue, we feature a few employees at DJ/lighting companies who still spin at night during DJ gigs or help with those beautiful arrays of lights. Let’s start with Doug Suiter, who serves as production/installation market manager at Irradiant.

“I specialize in design and installations of the nightclub dance/live venues, houses of worship, corporate, indoor and outdoor architectural lighting, production, laser systems, and DMX systems and programming,” said Suiter. “I have been a DJ since my first gig in 1975. My current gig is a fun bar-type of venue called Sneaky Pete’s on 5th Street in downtown Minneapolis.Sneaky Pete’s is a venue which I designed and installed about a year and a half ago. It is a multi-use venue. There is a main dance system up in the front of the venue and a live system in the rear of the venue. I was only going to design and build it, but after about six months of pressure I was convinced by ownership to be the main DJ and work the weekends in that capacity. Once the party starts, people dance on stages, both dance floors, the subwoofers, and the bar tops. They pour shots off of the bar, body shots on the bar staff, and throw Sneaky Pete’s T-shirts off of the bar. It’s quite the party. On a good weekend, the door count will be over 1,800 with another 300 to 400 in line.”

Neva Defibaugh, lighting sales associate at Musicorp/MBT Lighting & Sound, provides lighting for everything from house parties to large clubs. She also does the same for several bands in the Charleston, S.C., area. “I have provided additional lighting at the Music Farm in Charleston,” she said. “Many national acts and great local bands like Solkiss have played there. They still use our TI201A controller and dimmer packs that have been there for over 12 years. I used our lighting for a group called the Blue Dogs and that night Mark Bryan from Hootie and the Blowfish was the guest singer! After the show we all got together, shared some great stories, and signed the Wall of Fame backstage.”

Performing lighting gigs has helped Defibaugh a great deal during her 13 years at MBT. “…I can tell someone on a ladder doing a lighting installation how to set the dimmer packs and help with larger installations from churches to bowling alleys and nightclubs,” she said. “All of this experience enables me to help the dealer make the sale. There have been times I even [literally] drew out the proper way to do the install to make the job easier.”

Stanton Product Specialist and Resident DJ Darrin Young is well known at the company’s Florida headquarters. So well known he is not referred to as Darrin Young. Instead, everyone in the office calls him “B-Side.” Young is a DJ at The Lounge and Shine at the Shelburne Hotel on Collins Avenue in the heart of South Beach. “Shine holds monthly events of large proportions, whereas The Lounge is more of a week-to-week upscale lounge,” said Young. “Generally, for The Lounge I play ‘open format’ (down tempo/Lounge, R&B/hip-hop, rock/retro, house/techno all mixed together). Considering the way I organize my music and how long I’ve been a DJ (20+ years) it’s easy for me to cross genres, tempos, and mix harmonically. I keep the old-school approach to DJing by doing my mixes and blends for as long as possible and doing most of my ‘mashups’ live (on the fly). For Shine, I play mostly house (progressive, electro or deep, funky, or classics).”

Having the DJ gigs keeps Young “in the scene and in touch with most of the end users. In my opinion, it’s a priority to have a soldier in the trenches in order to keep your brands’ direction and support above par,” he said. “Also, being able to travel brings a global perspective when doing product development and marketing. My position allows me to do a variety of jobs for The Stanton Group (Stanton, Cerwin-Vega!, and KRK). I do some product development and beta testing, a little marketing, and a good bit of sales support. Having worked as every type of DJ in the industry also helped.”


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