NAMM Preview Issue
December 15 2008
VOLUME 25 NO.12

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS
 
 

   
 

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FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
 The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
-It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!
BUZZ
-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product: Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
-Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.

FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.
-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp
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DECEMBER 15, 2008 - VOLUME 25, No.12
You Say You Want Some Nominations?
Here are our manufacturer candidates for Music & Sound Awards. Find out who is up for Product of the Year, Manufacturer of the Year, Lifetime Achievement/Hall of Fame, and much more.
[online story] >>

NAMM-Tastic Voyage
It’s time to get geared up for what’s sure to be another memorable NAMM Show.
[online story] >>


MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
2009 Music & Sound Award Dealer Nominees
Your first look at who the dealer candidates are for Best Multi-Store Dealer, Best Single-Store Dealer, and much more. Hey, we haven’t revealed a peep about these awards until now. So you never know; you could be nominated for an award!

The Music & Sound Independent Retailer
We feature the new Maryland store, Island Music, which by the way isn’t on an island. But there’s a story behind that. We also speak to C.B. Perkins in San Jose. Learn some tips about things to do during this rough economy.

MI Spy
Spy “volunteers” for a mission in Knoxville. OK, bad University of Tennessee pun there. Let’s see what Spy found out.

Five Minutes With...
Paul Taylor, president at Ultrasone, has a diverse background. Learn about the differences between European business and North American business, his goals for the future of his business, and what you can expect at NAMM.

Birth of a Product
A complete DJ system that can fit into the palm of your hand? Are you kidding? No. Tonium will be releasing the product in the United States next month at NAMM. Called Pacemaker, this product deserves much more examination.

Business & Marketing
Troy Richardson provides a tongue-in-cheek and extremely useful guide for how NOT to sell items.

Sales Guru
Gene Fresco says failure is not an option. Sure sounds great. But Fresco tells you how to achieve lofty goals.

Veddatorial
Does Dan Vedda think we need fewer stores than we have now? Did he say that? Find out.

Formidable Females
Tish Ciravolo; When it comes to females in our biz, it’s impossible not to mention Tish Ciravolo of Daisy Rock. Learn much more from the woman who started the “girl guitar” company.
[online story] >>




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