April 15, 2009
VOLUME 26 NO.04

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS
 

   
 

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TOC
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FEATURES
-Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
-It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!
BUZZ
-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer Chris Lovell tells you how history can predict the future and gives a big shout out to trade magazines. Plus, a retailer affected by the Nashville-area
floods, a new dealer, iMSO’s Summer NAMM meeting and more.
-Five Minutes With: Sure, the Kentucky Derby was last month. But that doesn’t mean Spy can’t see which store will cross the
finish line first in Louisville.
-MI Spy: MI Spy is off to Sin City. Oh boy, a Spy in Las Vegas can’t be good. Amazingly, Spy did get some work done.
-Dan the Man: Music & Sound Retailer Assistant Editor Dan Ferrisi remains on the music-playing sidelines.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
-Sales Guru: Gene Fresco knows what “Pre-approach” is. He
imparts all of his knowledge to you.
-Veddatorial: Dan Vedda provides tons of Summer NAMM thoughts and some general summer thoughts, as well.


FORMIDABLE FEMALES

-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.
-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp
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April 15, 2009 - VOLUME 26, No.4
The Economy is Awful!
Guitar sales are down, but they are holding up just fine in perhaps the worst economic crisis of our lives.
[online story] >>

The Forgotten Few
MI could not operate without the service industry. However, the vital industry segment has never received its due. Until now that is.
[online story] >>

Comic Genius
Normandy Guitars has employed a very different marketing approach. Find out what it is.
[online story] >>

MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
The Music & Sound Independent Retailer
We celebrate the 25th edition of the Music & Sound Independent Retailer by doing two things. First we feature a manufacturer so interested in indie dealers that it calls itself the Indie Guitar Co. Second, we feature independent dealers who have been the subject of recent newspaper/television stories. Believe us, there is good news out there.

NAMM Photo Collage
We take a look at the sights from The NAMM Show in Anaheim.

Print for Profit
Dan Vedda tells you how to take advantage of customers drawn to your store by NAMM’s “Wanna Play” campaign.

Five Minutes With
If you want all of the scoop about Fender and the industry, this is definitely the story for you. Fender’s Andy Rossi joins us for an entertaining interview.

MI Spy
MI Spy heads to the home of the 2008 World Series champions, Philadelphia, in search of championship service. There’s nothing better than thinking about baseball and spring right now, is there? Did the Philly retailers hit a home run or strike out?

Business & Marketing
The Rock House Method’s Joe Palombo offers tons of ways you can be more familiar with the likes and dislikes of the youths who walk in your doors.

Sales Guru
Gene Fresco gives up his secrets… His secrets to selling guitars. You can only find it here.

Veddatorial
When the going gets tough, Dan Vedda tells you how you can get going.

Formidable Females
Toby Nady; Toby Nady graduated from college with a degree in clinical psychology. What does that have to do with music? Nothing. It’s been a long, strange trip for her. But a very good and successful trip.
[online story] >>




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