June 17, 2010
VOLUME 27 NO.05

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

VIDEO WEBCAST
-
First ever M.I. video webcast
-Join the Vnewsletter


VIDEO WEBCAST
ConventionTV@NAMM 2011
20
-
PHOTO GALLERIES
Music & Sound Awards
INSIDE NAMM 2011


Table of Contents
Digital Issue Download


FEATURE
Class is in Session
We feature many of the new, hot companies that exhibited at NAMM in January.

Gibson
Indictments Likely

Gibson Guitar is expected to face charges due to alleged illegal wood imports.

NRF Talks Jobs,
Jobs and More Jobs

The key to retailers' success for 2011 is, you guessed it, jobs. But a lot more was discussed at the 100th NRF Annual Convention.

It’s a Record!
We give you a huge review of last month’s NAMM show. Were retailers and manufacturers optimistic for the rest of this year?
MSR Exclusive Interview
Zildjian and Vic Firth have teamed up to form a percussion powerhouse. We met with Craigie Zildjian and Vic Firth at NAMM to give you all of the details about the merger.
Music Group's Master Plan
We get an exclusive look at the future of The Music Group, parent of Behringer, Bugera and more. We get an exclusive look at product launches, as well!

Knock it Off With the Knockoffs!
Counterfeit products are killing the MI industry. But one company is fighting back big time. We’ll tell you how badly knockoffs could affect the industry if left unchecked.

Music & Sound Award Nominees
We release the full list of nominees for Music & Sound Awards. See if your favorite product, person or company is nominated.

Taylor-Made For Europe
Taylor Guitars will sell all of its products directly to dealers in Europe beginning on Jan. 1. Find out why the big change was made and where Taylor’s European headquarters will be. We interview Brian Swerdfeger about it first.

We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
NAMM in Photos
A lot happened at NAMM in January to say the least. We capture plenty of it within our three-page NAMM photo collage.
The Music & Sound
Independent Retailer

We cover the sad passing of two prominent retailers and another named the "Citizen of the Year."
Music & Sound Award
Dealer Winners

Our list of dealer winners for the 25th Music & Sound Awards.
Music & Sound Award Manufacturer Winners
Our list of manufacturer winners. And, this time, we got them to provide comments on the victories.
Five Minutes With
Learn tons about Yamaha with Takuya (Tak) Nakata, president of the company's USA division.
MI Spy
Spy took a long flight from the cold of New York to the less cold, but quite windy, San Francisco.
Appraisal Scene Investigation
Rebecca Apodaca takes another look at the legendary guitar builder R.C. Allen.
Sales Guru
Unfortunately, Gene Fresco couldn't attend NAMM for health reasons. But he does have great information about a topic he hasn't covered before. He will help you get into your own head and make you believe. Believe what? Gene will tell you.
Business & Marketing
Carl Mandelbaum will present tips on how to develop your Web site.
Veddatorial
Dan Vedda did attend NAMM. He has a lot of thoughts to share about the show.


FORMIDABLE FEMALES

Sharon Hennessey: Loves our industry, you will find out. She'll also tell you why she ultimately decided to join The Music People! And yes, she will definitely fill you in on her goals as a new NAMM board member.
Carla Alger: Being in the music industry is definitely the most exciting opportunity Carla Alger, chief financial officer at Two Old Hippies, has ever had. Find out why.
Dawn Werk
:Dawn Werk, Alpha Books’ director of marketing, heads a group that is responsible for 450 non-fiction books. Now that’s a lot! Music is a small, but very important, part of that catalog.
Sonia Vallis: Sonia Vallis might be an only child, but she grew up with a sibling that has now become like another child to her.-
Catherine Polk

Cyndi Fritz
Janet Deering
Kathy How
Sarah Heil
Sue Avant

-Subscribe, Renew, Manage
-
-ConventionTV Online
-
ISSUE ARCHIVES
-download archived issues
-
MUSIC & SOUND AWARDS
-And the Winners are...
-
INFORMATION
-contact The Retailer
-advertisers information
-
-BlueBook Online
-Sound & Communications Online
-
DJ TIMES / DJ EXPO
-DJ Times Online
-Int'l DJ Expo 2009
-America's Best DJ
-
CLUB WORLD
-Club World Online
-Club World Awards 2009.
-
EMAIL
-Opt-Out M&S Retailer lists
-Opt-Out CTV lists
-
 

This site archives its
publications with Adobe
Acrobat ver. 5 compatible.
Adobe Acrobat is FREE from Adobe Systems Inc.
.

 
 
MIM is the Word
[June 2010 - Page 1]

Being such a fan of musical instruments and their histories, I have to admit I was excited to visit the Musical Instrument Museum (MIM), which opened on April 24 in Phoenix. But before I attended the opening of the MIM, I had questions in my mind. How do you construct a museum and its exhibits to represent more than 10,000 instruments from all over the world?

This was the big question with which the Curatorial Council was faced five years ago. They gathered top curators from some of the musical instrument museums, including Gary Sturm, Chairman of the Musical Instrument Division of the Smithsonian Institution. The Curatorial Council, which included musical instrument curators from New York’s Metropolitan Museum of Art, The National Music Museum and The Minneapolis Institute of Arts, has great minds to help organize, exhibit and preserve musical instruments. Should the instruments be set up alphabetically or by family of instruments? The decision was made to set them up by continent. Even that was hard. Musicians travel and perform all over the world and makers construct with materials they have on hand. An instrument can first be made on one continent and then evolve when it is re-created on another continent. Musical instruments evolve as industries—and man—evolve. At the top of the curator’s list was a need for a proper load-in area. There must be a library and, importantly, a conservancy lab. Temperature, humidity and lighting must be at particular levels. People needed to be hired who possess knowledge of what it takes to maintain and conserve the instruments. This was done correctly at the MIM, except I am concerned with the openness to air and light when the instruments are displayed. It is great to view them so accessibly, but deterioration will happen. That is where I hope the conservancy lab and staff will routinely maintain them. What I observed was the general public seemed to have a respect for not reaching out and touching the instruments, which can clearly be a challenge at other museums.

The natural stone on the exterior of the building blends nicely with its surroundings of desert life. The inside architecture curves you through an easy flow from gallery to gallery. Once inside a gallery, the audio tour on your headset smoothly transitions from one display to the next without the need of pushing a button. As you approach instruments, you hear the sounds, and enjoy the images on flat-screen televisions, of people performing those types of instruments. You can now see the instruments and hear their sounds and rhythms to help understand the people of that end of the world. What caught my eye was how many similarities between instruments there were from country to country. I noticed how many guitar-like instruments, or how many similarly shaped flute-like instruments, there were.

The admission price is $15 with discounts for seniors and students. Children younger than six are free. There is talk of having a day that is free to the public. Some feel museums should be available for everyone to enjoy, not just the middle and upper class. MIM includes a 299-seat concert hall for performance concerts. A concert series is already underway. MIM is booking a variety of cultural performances representing musicians from diverse backgrounds: a Tex-Mex group; performances of the blues, gospel, rock, folk and world music; Native American; and Navajo-Ute. R. Carlos Nakai performed on Native American flute, for example. The concert prices range from $25 to $45. The acoustics in the theater were on display with a Steinway & Sons grand piano playing on its own with the use of Piano Disc technology. MIM houses a total of 190,000 square feet on two floors with 75,000 square feet of exhibition space. There is room to expand. The library is underway and the materials will be available for research.

NAMM, D’Addario, Fender, Martin, Gretsch, Gibson and other music product manufacturers are represented in the USA section, as are blues and jazz artists. There is an “Artist Gallery” where instruments from celebrity musicians are on display. There is a “Family Room” for children and their parents to become interactive with instruments. A fun handout was provided for children to help hold their interest while they view instruments. An entire room was dedicated to Automatic Musical Instruments (musical instruments performed with the help of motors encased in wooden cabinets).

Down the Road
So what is the future of MIM? What are its goals? The future will include tours by educational groups, films, workshops on building instruments and an effort to collect many more instruments, according to Alan Di Perna, MIM media representative. He also said NAMM’s Museum of Making Music’s Director, Carolyn Grant, has been generous by sharing the video archives that Dan Del Fiorentino has compiled over the past 10 years.

Di Perna is not new to the music products industry. He worked on industry trade magazines and authored the book Fender Classic Moments. Many of the staff members at MIM have a music background.

So you might be wondering how MIM is different from NAMM’s Museum of Making Music. MIM does not exclusively represent the music products industry, as NAMM’s museum does. MIM is there for the general public to expose them to musical instruments that the majority have never seen before. MIM is not supposed to be as historically correct as the Smithsonian is.
Another question is this: Why build MIM in Arizona? Since Arizona is the fastest-growing state in the country, and the Phoenix area is the fastest-growing part of the state, there were financial and corporate incentives to build the $250 million project there.

MIM calls itself “The World’s First Global Music Instrument Museum.” MIM is located on 4725 East Mayo Blvd. For more, visit www.themim.org.



[ pages: 1 ]

|


American DJ
TKL World-Class Cases
SHURE
Fender
Samson
Focusrite
ACE PRODUCTS
 
 
 
       
   
© 2011 The Music & Sound Retailer
Published by Testa Communications
Port Washington, New York 11050
516.767.2500 | 800.937.7678