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Music & Sound Awards
|Table of Contents
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Nurtures Asian Market
The Music & Sound Retailer attended the most recent Music China, held October 11 to 14 in Shanghai. The event drew a large number of exhibitors and attendees, and underscored the vast potential of the Asian market. "The Beatles" were there, too! Don't miss our detailed report.
26th Annual Music & Sound Awards Nominees
This past year was a terrific one for product innovation in the MI space, and the 26th Annual Music & Sound Awards honors those products that stood out from the crowd, representing the very best that our industry has to offer. See if your favorites made the list!
The Music & Sound Retailer spoke to four prominent industry figures, each one of whose company is connected to the accessory segment, to find out where this portion of the market stands, both for manufacturers and for retailers.
The Road Less Traveled
Many lesser-publicized instruments feature hot new innovations and can give you a healthy margin. Hence, The Retailer has brought back its "Salute to Lesser-Publicized Instruments." This is the third installment of our series, which will feature some of the hottest among them.We speak to a panel of recognized experts to discern the relative strength of the drums and percussion space, find out how retailers could better capitalize on manufacturers' products and, finally, discover what offerings are new or soon to be coming down the pike.
This article invites some of the most influential—not to mention successful—independent retailers in the MI business to share their insights with us, present some advice and deliver our industry's "state of the union" address.
This year's annual Holiday Sales Guide drew such an enthusiastic response that we literally didn't have page space to include everybody who submitted product information. So, we present Part Two this month, sharing even more hot holiday products.
Although temperatures are still pretty warm and the holiday season seems a long way away, it's never too early to start preparing for holiday sales. We offer a selection of products that manufacturers state will be hot sellers for the holidays.From Russia With LoveMusikmesse is a Trend Setter
Japan's Tragic AftermathAcoustic Ascent
Gibson Fights Back
Shopatron 'Til You Drop
Class is in Session
Gibson Indictments Likely
NRF Talks Jobs,
Jobs and More Jobs
It’s a Record!
MSR Exclusive InterviewMusic Group's Master PlanKnock it Off With the Knockoffs!Music & Sound Award Nominees
Taylor-Made For EuropeWe Cover it All!
A ‘Super’ Party on Kent Island
‘Father of RMM’ Passes
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event
I Just Wanna Bang
on the Drums All Day
Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare
America the Beautiful
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Music City Mystery
|The Latest, Industry, Dealers, People and Product Buzz and Showcases.
2012 Music & Sound Awards Dealer Nominees
The Music & Sound Independent Retailer
Twin Town Guitars has its day in the sun, Taye Drums recently held "Snare Center Days" at two of its premier Snare Centers, West Music has expanded its Music Therapy Services, the food for strings program is still going strong, The Guitar Boutique has opened a second shop…and much more.
Five Minutes With
This month's interviewee, Darius Seabaugh, CTS, CTSM, who serves as Vice President Marketing with The RapcoHorizon Company, has an educational background, as well as a personal involvement with the joys of music, that enables him to provide unique perspective and expertise.
The Spy takes a trek to Santa Cruz CA, in search of fun in the sun, Hula girls and the perfect ukulele. Follow the Spy and his traveling companion, Road Dog, as they scour the city, visiting five stores along the way and finding adventure, intrigue and all that other spy jazz.
Appraisal Scene Investigation
Rebecca Apodaca was invited to the New York reception for Richard Gere and his guitar/amp collection. She recounts her experience, providing along the way an assessment of the value of celebrity-owned instruments.
Gene Fresco evangelizes about the principle that states "you have to give before you get." He argues that this is something you must use in marketing musical products and you must include in your plans to succeed in the New Year. Read on for all the details.
Business & Marketing
The holiday season is the best time of the year for you to reap the rewards from all the hard work you've put into your Web site. This is the busiest time for purchases on the Web, so you need to make sure that you are ready. David Hall gives all of us a primer.
Speaking to the rest of the MI retailer community, Dan Vedda argues that retailers have an opportunity to be so much more than convenience stores. But, this requires everyone demonstrating their commitment to serve customers, and to serve them as they want to be served.
Laura Rivera, who serves as Director of Strategic Marketing & Branding with the Avedis Zildjian Company, has already had an estimable career spanning a number of industries. She now puts her talents to work in the MI sphere.
Fenia Mavromichali does not often speak about her personal life. Nevertheless, longtime contributor Michelle Loeb sketches a detailed portrait of Omnisistem's Vice President of Operations.
Heidi Blackmer Robichaud:
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Director of Marketing, Alpha Books
|By Michelle Loeb
[January 2011 - Page 1]
|In a typical day, one could find Dawn Werk in an editorial meeting discussing new book ideas, formulating sell sheets, interfacing with authors and more. Werk wears many hats in her role as director of marketing for Alpha Books, a division of Penguin. More, in fact, than most other directors at her company.
“Because my group is so small, I have more to do than other directors of marketing at Penguin,” said Werk. “Other directors handle marketing, but I help design the books, I help design the Web site and its functionality, and I make editorial decisions. I wear several hats, and that’s unique here.”
Werk’s group consists of approximately 20 people in various functions, including editorial and graphics, plus a freelance publicist. They handle 450 non-fiction books, mostly reference titles, that “can range from cookbooks to auto repair to what is Christianity?” said Werk. “We have a dozen titles on music theory and music composition, as well as guitar, harmonica and even a singing book. So, music is a small percentage of the total title count, but mighty in terms of sales.”
Music is something that’s been of interest to Werk since her school days. She played piano for six years, participated in swing choir—“which was a lot like what you see on TV now with Glee,” she said—and played various instruments in the junior high and high school bands, including flute, bass clarinet, marimbas and other percussion instruments.
“While I never got to be advanced at anything, I was exposed to it,” said Werk.
The Right Woman for the Job
Werk is really involved in her titles from beginning to end. She gets to decide whether authors are hired, “based on their writing experience, as well as how marketable they are,” said Werk. The graphics team reports to her, as she is in charge of designing the books. She works with the sales team to market the books. And she is actively involved in cultivating book ideas.
“We get a lot of ideas from the general public, as well as from staff looking at the marketplace and determining what people would be interested in us doing a book about,” Werk explained. “Sometimes, buyers in book stores will say, ‘It would be really cool if you did a book on this,’ but often agents will bring us ideas and we’ll do our own research, too. It’s much easier now in the age of the Internet than it was when we’d have to go through the newspapers.”
To handle that many facets of such a variety of titles takes a certain personality type that Werk luckily possesses. “It helps in this job to be outgoing, organized, and open minded in terms of what ideas will work and what ideas won’t work,” said Werk, who describes herself as not particularly shy. “In my position, I’ve got to mesh editorial with sales. That’s not always easy, because they sometimes want different things. I exist as a go-between, so you’ve got to be a team player. This isn’t something you can do by yourself.”
It helps that publishing is an industry in which powerful females are prevalent. According to Werk, not only is her boss female, but her boss’ boss also is of the same gender.
“I don’t know why that is specifically, but publishing is a good industry for women to be in. There is a lot of opportunity to move up and, when you do, you won’t be the only one,” she said. “I started out in the utility industry, which is much more male-dominated, or at least my particular company was. But publishing is pretty equal opportunity.”
“It’s an environment where our opinions are valued,” Werk continued. In fact, her ability to make decisions is one of her favorite things about the job and what gives her the most pride about the work she does. “I like the feel of autonomy. I’m allowed to make decisions. The publisher isn’t babysitting me. She may not always agree with me, but at least I’m given the opportunity to make decisions, whatever they may be.”
Keeping the Balance
Being a professional with her fingers in so many different pies is something that requires Werk to exhibit a great skill for organization. That was especially important when she earned an MBA while working full time, and it’s become imperative now that she has two small children at home.
“It helps to have a helpful husband when you’re balancing work and family life, but really it’s about being organized. I’m at work when I’m at work, and I’m at home when I’m at home. I try not to mix the two,” explained Werk, whose daughters are 6 and 3. “I’ll work late in order not to bring work home with me but, in the age of laptops, it’s really easy to come home, do my thing while I’m there and then do some more work late at night when the kids are asleep. That way, work isn’t interfering with the kids and vice versa.”
Looking into the future, Werk says her family has renewed her interest in some of her past extracurricular activities. “My husband and I used to ride our bikes a lot. So, I’d like to get back into that and get into shape to do that again. It’s something we can do as a family, but you have to take the time to do it,” said Werk. “I’d also like to take up piano again. I inherited a piano, so I’d like my daughters to take lessons and I’d like to as well, or maybe even try something new. I’ve never played the guitar before, and I know that’s kind of a romantic fantasy for a lot of people.”
Professionally, Werk is also excited to learn more about her business and help it thrive in the years ahead. “I want to help grow the business we have, especially in an Internet age in which people can have access to a lot of information for free. They may think ‘Why buy a book?’ So I want to help us grow into the next phase.”
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