SUMMER NAMM PREVIEW ISSUE

June 17, 2011
VOLUME 28. NO.6

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
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Formidable Females

   
 

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Table of Contents
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FEATURE
Music China
Nurtures Asian Market

The Music & Sound Retailer attended the most recent Music China, held October 11 to 14 in Shanghai. The event drew a large number of exhibitors and attendees, and underscored the vast potential of the Asian market. "The Beatles" were there, too! Don't miss our detailed report.

26th Annual Music & Sound Awards Nominees
This past year was a terrific one for product innovation in the MI space, and the 26th Annual Music & Sound Awards honors those products that stood out from the crowd, representing the very best that our industry has to offer. See if your favorites made the list!

Shopping The
Accessories Market

The Music & Sound Retailer spoke to four prominent industry figures, each one of whose company is connected to the accessory segment, to find out where this portion of the market stands, both for manufacturers and for retailers.

The Road Less Traveled
Many lesser-publicized instruments feature hot new innovations and can give you a healthy margin. Hence, The Retailer has brought back its "Salute to Lesser-Publicized Instruments." This is the third installment of our series, which will feature some of the hottest among them.

Kiss Kiss, Bang Bang
We speak to a panel of recognized experts to discern the relative strength of the drums and percussion space, find out how retailers could better capitalize on manufacturers' products and, finally, discover what offerings are new or soon to be coming down the pike.
Sixth Annual Independent Retailer Roundtable
This article invites some of the most influential—not to mention successful—independent retailers in the MI business to share their insights with us, present some advice and deliver our industry's "state of the union" address.
Holiday Holdover
This year's annual Holiday Sales Guide drew such an enthusiastic response that we literally didn't have page space to include everybody who submitted product information. So, we present Part Two this month, sharing even more hot holiday products.
Christmas Comes Early
Although temperatures are still pretty warm and the holiday season seems a long way away, it's never too early to start preparing for holiday sales. We offer a selection of products that manufacturers state will be hot sellers for the holidays.
Class is in Session
Born In The U.S.A.
DJ Product Sales Take a
Turn For the Much Better

A Change Will Do You Good?
From Russia With Love
A Change Will Do You Good?

Musikmesse is a Trend Setter
The Good Stuff: The Best
Things Going on in MI Today

Japan's Tragic Aftermath
Acoustic Ascent
Gibson Fights Back
Shopatron 'Til You Drop
Class is in Session
Gibson Indictments Likely
NRF Talks Jobs,
Jobs and More Jobs

It’s a Record!
MSR Exclusive Interview
Music Group's Master Plan
Knock it Off With the Knockoffs!
Music & Sound Award Nominees
Taylor-Made For Europe
We Cover it All!
A ‘Super’ Party on Kent Island
‘Father of RMM’ Passes
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
2012 Music & Sound Awards Dealer Nominees

The Music & Sound Independent Retailer
Twin Town Guitars has its day in the sun, Taye Drums recently held "Snare Center Days" at two of its premier Snare Centers, West Music has expanded its Music Therapy Services, the food for strings program is still going strong, The Guitar Boutique has opened a second shop…and much more.
Five Minutes With
This month's interviewee, Darius Seabaugh, CTS, CTSM, who serves as Vice President Marketing with The RapcoHorizon Company, has an educational background, as well as a personal involvement with the joys of music, that enables him to provide unique perspective and expertise.
MI Spy
The Spy takes a trek to Santa Cruz CA, in search of fun in the sun, Hula girls and the perfect ukulele. Follow the Spy and his traveling companion, Road Dog, as they scour the city, visiting five stores along the way and finding adventure, intrigue and all that other spy jazz.
Appraisal Scene Investigation
Rebecca Apodaca was invited to the New York reception for Richard Gere and his guitar/amp collection. She recounts her experience, providing along the way an assessment of the value of celebrity-owned instruments.
Sales Guru
Gene Fresco evangelizes about the principle that states "you have to give before you get." He argues that this is something you must use in marketing musical products and you must include in your plans to succeed in the New Year. Read on for all the details.
Business & Marketing
The holiday season is the best time of the year for you to reap the rewards from all the hard work you've put into your Web site. This is the busiest time for purchases on the Web, so you need to make sure that you are ready. David Hall gives all of us a primer.
Veddatorial
Speaking to the rest of the MI retailer community, Dan Vedda argues that retailers have an opportunity to be so much more than convenience stores. But, this requires everyone demonstrating their commitment to serve customers, and to serve them as they want to be served.

FORMIDABLE FEMALES

Laura Rivera:
Laura Rivera, who serves as Director of Strategic Marketing & Branding with the Avedis Zildjian Company, has already had an estimable career spanning a number of industries. She now puts her talents to work in the MI sphere.

Fenia Mavromichali:
Fenia Mavromichali does not often speak about her personal life. Nevertheless, longtime contributor Michelle Loeb sketches a detailed portrait of Omnisistem's Vice President of Operations.
Heidi Blackmer Robichaud:
Gioia Molinari
Cindalee Hall:

Dinah Gretsch
Carol Calato
Diana Cecchini
Jennifer Davies
Sharon Hennessey
Carla Alger
Dawn Werk

Sonia Vallis
Catherine Polk

Cyndi Fritz
Janet Deering

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FORMIDABLE FEMALES
Carol Calato
Vice President, J.D. Calato Manufacturing,
President, Regal Tip
[June 2011 - Page 1]

Carol CalatoSince the day she was born, music has been a significant part of Carol Calato's life. Her father, Joe, played drums and her mother always loved jazz. "When I was about 5 or 6, I used to love watching American Bandstand," she said. "I also loved to collect 45s. I'm still so involved in music that I'm the chairman of a jazz festival."
Joe began the Regal Tip brand under the larger J.D. Calato Manufacturing Co. in 1958. Joe Calato manufactured the first nylon-tipped drum stick. Musicians complained that drum sticks with wooden tips wore down too quickly. "He was playing drums about five nights a week and the tips of his sticks were chipping and wearing down. He was trying to save money; he was raising a young family. He first came up with the idea to cut a tip out of the plastic butt-end of a screwdriver. My dad is also a woodworker, so he was able to go into a shop. But the new stick sounded horrible on a cymbal. So he called an engineer friend of his and told him what he was looking for. The engineer recommended that my father try nylon. That's exactly what he did. He liked the way it sounded on a cymbal. He also found a way to attach it to a stick. That invention became known as Regal Tip drum sticks."
Carol Calato is vice president of Calato Manufacturing, but she also runs Regal Tip. Considering she grew up with music in her life and a father who started an MI company, working at Calato Manufacturing seems like it would be a slam dunk. Not so fast. Calato did do some work at the Calato factory, such as packing drum sticks, while she attended college. However, after graduating from college, Calato did not join the family business. She became a secondary-school English teacher instead. "I taught in the Niagara Falls (N.Y.) School District for two or three years," said Calato. "One summer, I was off from teaching and I came to work in the (Calato) office part time. I realized I really enjoyed the work I was doing. I grew up in this industry. With my background, I thought I would be a natural fit to work here. I asked my dad if I could come to work full time, and that's what I did. That was about 1973."
Before attending college, Calato had what some would call an exciting experience. Others might consider it dangerous. When she was 17, Calato served as an American Field Service exchange student in Ecuador. "It was a life-changing experience," she said. "I spent three months living with a family in Quito. But when I was there, there was an attempted revolution….Can you imagine what my parents must have thought at the time? I was 17 and they picked up the newspaper and read there was an attempted coup in Ecuador. They were immediately in touch with the American Field Services Department. They assured my parents I was safe. But there was rioting there. I was 17, so I found it exciting. But I'd be more nervous if I were in Latin America now and that happened."
Calato never regretted the decision of leaving teaching. "I like what I do. I look forward to coming to work every day. I have friends who continued their teaching careers and now are retired. I wouldn't want to be retired. I've had a very fulfilling life working in this business."
Being a minority as a female in our industry never crosses Calato's mind these days. But that wasn't always the case. "When I started in the industry, there were few women," Calato said. "I would run into some walls being a woman. When I first worked full time, I used to type up invoices. I knew every shipment that was going out. My father spent very little time in the office; he spent his time in the shop. We had one customer who would never talk to me. He would only talk to Joe. So, I had to run over the factory and bring Joe out. I was young and a boss' daughter, so it took some time to get respect. I have a photo I love that was taken at one of the first Modern Drummer weekends. The magazine got all the reps from the other percussion companies backstage at the end of the weekend to take a picture. There I am, the only woman, sitting in a chair surrounded by men. I look at that now and think, Hasn't this industry changed?"

Three is a Charm
Calato is not the only one who we could feature in Formidable Females. Her sister, Cathy Calato, runs J.D. Calato's other company, called Direct Music Supply. Cathy has been at the helm of Direct Music Supply for 25 years. And her niece, Michelle, served Direct Music Supply for 12 years before shifting gears to Regal Tip. She serves in many roles at Regal Tip, including artist relations assistance.
In addition to running a company and serving as a jazz festival chairman, Calato was named a member of the NAMM board of directors in 2010. She has been assigned to NAMM's Foundation committee. "We support after-school programs, in-school programs, community programs and more," said Calato. "Of course, all involve music education."
Calato is single and has no children. However, she has a Jack Russell terrier named Traps after the legend Buddy Rich. Her biggest hobby and passion is sailing. Fortunately, living in Niagara Falls gives Calato the opportunity to sail during the warm months, at least. "We have the Great Lakes nearby, so there is so much water in this area," she said. "I own a sailboat. It's a 20-foot Pearson. I sail on Lake Ontario about five months of the year."
Calato is also passionate about the August Lewiston Jazz Festival, of which she is both chairman of the board and co-music director. Now in its tenth year, the outdoor event takes place just outside Niagara Falls. An estimated 30,000 people attended the 2010 festival. Past headline performers have been Curtis Stigers and Mark Murphy.

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