SUMMER NAMM ISSUE

July 15, 2011
VOLUME 28. NO.7

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
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Formidable Females

   
 

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Table of Contents
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FEATURE
Music China
Nurtures Asian Market

The Music & Sound Retailer attended the most recent Music China, held October 11 to 14 in Shanghai. The event drew a large number of exhibitors and attendees, and underscored the vast potential of the Asian market. "The Beatles" were there, too! Don't miss our detailed report.

26th Annual Music & Sound Awards Nominees
This past year was a terrific one for product innovation in the MI space, and the 26th Annual Music & Sound Awards honors those products that stood out from the crowd, representing the very best that our industry has to offer. See if your favorites made the list!

Shopping The
Accessories Market

The Music & Sound Retailer spoke to four prominent industry figures, each one of whose company is connected to the accessory segment, to find out where this portion of the market stands, both for manufacturers and for retailers.

The Road Less Traveled
Many lesser-publicized instruments feature hot new innovations and can give you a healthy margin. Hence, The Retailer has brought back its "Salute to Lesser-Publicized Instruments." This is the third installment of our series, which will feature some of the hottest among them.

Kiss Kiss, Bang Bang
We speak to a panel of recognized experts to discern the relative strength of the drums and percussion space, find out how retailers could better capitalize on manufacturers' products and, finally, discover what offerings are new or soon to be coming down the pike.
Sixth Annual Independent Retailer Roundtable
This article invites some of the most influential—not to mention successful—independent retailers in the MI business to share their insights with us, present some advice and deliver our industry's "state of the union" address.
Holiday Holdover
This year's annual Holiday Sales Guide drew such an enthusiastic response that we literally didn't have page space to include everybody who submitted product information. So, we present Part Two this month, sharing even more hot holiday products.
Christmas Comes Early
Although temperatures are still pretty warm and the holiday season seems a long way away, it's never too early to start preparing for holiday sales. We offer a selection of products that manufacturers state will be hot sellers for the holidays.
Class is in Session
Born In The U.S.A.
DJ Product Sales Take a
Turn For the Much Better

A Change Will Do You Good?
From Russia With Love
A Change Will Do You Good?

Musikmesse is a Trend Setter
The Good Stuff: The Best
Things Going on in MI Today

Japan's Tragic Aftermath
Acoustic Ascent
Gibson Fights Back
Shopatron 'Til You Drop
Class is in Session
Gibson Indictments Likely
NRF Talks Jobs,
Jobs and More Jobs

It’s a Record!
MSR Exclusive Interview
Music Group's Master Plan
Knock it Off With the Knockoffs!
Music & Sound Award Nominees
Taylor-Made For Europe
We Cover it All!
A ‘Super’ Party on Kent Island
‘Father of RMM’ Passes
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
2012 Music & Sound Awards Dealer Nominees

The Music & Sound Independent Retailer
Twin Town Guitars has its day in the sun, Taye Drums recently held "Snare Center Days" at two of its premier Snare Centers, West Music has expanded its Music Therapy Services, the food for strings program is still going strong, The Guitar Boutique has opened a second shop…and much more.
Five Minutes With
This month's interviewee, Darius Seabaugh, CTS, CTSM, who serves as Vice President Marketing with The RapcoHorizon Company, has an educational background, as well as a personal involvement with the joys of music, that enables him to provide unique perspective and expertise.
MI Spy
The Spy takes a trek to Santa Cruz CA, in search of fun in the sun, Hula girls and the perfect ukulele. Follow the Spy and his traveling companion, Road Dog, as they scour the city, visiting five stores along the way and finding adventure, intrigue and all that other spy jazz.
Appraisal Scene Investigation
Rebecca Apodaca was invited to the New York reception for Richard Gere and his guitar/amp collection. She recounts her experience, providing along the way an assessment of the value of celebrity-owned instruments.
Sales Guru
Gene Fresco evangelizes about the principle that states "you have to give before you get." He argues that this is something you must use in marketing musical products and you must include in your plans to succeed in the New Year. Read on for all the details.
Business & Marketing
The holiday season is the best time of the year for you to reap the rewards from all the hard work you've put into your Web site. This is the busiest time for purchases on the Web, so you need to make sure that you are ready. David Hall gives all of us a primer.
Veddatorial
Speaking to the rest of the MI retailer community, Dan Vedda argues that retailers have an opportunity to be so much more than convenience stores. But, this requires everyone demonstrating their commitment to serve customers, and to serve them as they want to be served.

FORMIDABLE FEMALES

Laura Rivera:
Laura Rivera, who serves as Director of Strategic Marketing & Branding with the Avedis Zildjian Company, has already had an estimable career spanning a number of industries. She now puts her talents to work in the MI sphere.

Fenia Mavromichali:
Fenia Mavromichali does not often speak about her personal life. Nevertheless, longtime contributor Michelle Loeb sketches a detailed portrait of Omnisistem's Vice President of Operations.
Heidi Blackmer Robichaud:
Gioia Molinari
Cindalee Hall:

Dinah Gretsch
Carol Calato
Diana Cecchini
Jennifer Davies
Sharon Hennessey
Carla Alger
Dawn Werk

Sonia Vallis
Catherine Polk

Cyndi Fritz
Janet Deering

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FORMIDABLE FEMALES
Dinah Grestch
CFO, Gretsch Company
[July 2011 - Page 1]

Dinah GretschIf you had to think of a song most representative of Dinah Gretsch's life, "Magical Mystery Tour" could be the one. Gretsch had a much more diverse upbringing than most have. Her father served in the U.S. Air Force. Her mother is from Germany. Gretsch spent a lot of time in England during her youth, and it didn't take long for her to love music. She met all of The Beatles when she was 14 in the 1960s. "We snuck into a pub. [Laughs] We were good kids. But times were different. They had not even been to the United States before," Gretsch said of the iconic band. "At that time, there were day concerts. So, we would ride the bus to Ipswich and see Herman's Hermits, The Dave Clark Five, The Beatles, The Rolling Stones and more. One day, a man came out of the pub and told us The Beatles were inside. We decided to sneak in and meet them."
Gretsch's father finished his military service and moved the family back to the United States, where she finished high school in South Carolina. "I decided to buy a man's business when I was 20," said Gretsch. "It was a credit bureau and collection agency. I later sold it and moved to Ridgeland, S.C. I went to work for Fred [Gretsch] in 1979. The drum factory is still there. We were married in 1984. We've run the business together ever since. I handle everything on the financial end. I also work with all the artists. We have great alliance partnerships with FMIC and KMC, but I still have a lot of contact with artists and am very involved with the business."
How did Gretsch get the job at her future husband's company? When did the two develop a personal relationship? "In 1979, Fred was manufacturing banjos," Gretsch recalled. "He also had a mass merchandiser business. He started that business in 1971, but he had just moved to Ridgeland about two months earlier. I heard he had job openings and I applied. I was hired and I started by running the office. I had already owned my own business, so I knew how to run one. I also got involved with purchasing. I didn't know what a banjo part was, but I learned quickly. Our business grew. We started manufacturing low-end guitars and bought back the Gretsch business in 1984."
Once married in 1984, Dinah took several family business courses to enhance her knowledge. "We're opposites in many ways, and that's what makes us get along so well," Gretsch said of herself and Fred. "He always does his thing and I do mine. I'm in the financial end of the business and happy as a clam. He's the visionary. We don't step on each other's toes."
Among those courses were "Women in Family Business," which was affiliated with Wharton College. Although Gretsch admits she represents a minority in MI, she said being a female has not caused her problems. "Part of it is earning others' respect," she said. "I've attended meetings with Fred for many years. People in the industry have known me for such a long time. I think I've earned my stripes. I have gone to dinners where there are eight men and me. I don't have a problem talking to men. I grew up with three brothers. That certainly helped. You couldn't intimidate me. When I bought a business at 20, that was a huge step for me."

Founding Mother
Gretsch's dream has always been to give back to society. So she started Mrs. G's Music Foundation in 2010. "I've put the World Drumming program in two schools this year. Created by Dr. William Schmidt and Remo, it serves 30 percussion students at a time. I have supplied the program and the music teachers. I hope to double that effort next year. I'm really proud of it."
Gretsch also started eight Head-Starts, which are daycare programs for lower-income 3- and 4-year-olds. "I provide the teachers and everything else needed," she said.
Knowing as many artists as she does, Gretsch furthered her efforts by joining forces with several of them to conduct workshops. One of the workshops was called "THA's Got Talent," which took place on March 15 at Thomas Heyward Academy in Ridgeland. The competition featured vocal, dance and variety performances by kindergarten through 12th grade students. On hand to judge winners were Stephen Ferrone, a member of Tom Petty & The Heartbreakers; Joe Robinson, winner of 2008's Australia's Got Talent; and Felicia Lem, a local dance instructor.
Mrs. G's Music Foundation is solely Dinah Gretsch's project. However, she also plays a large role in the Gretsch Foundation, a family charity that provides instruments to needy schools. To contact Dinah about Mrs. G's Foundation, e-mail her at dmg@gretsch.com.

Will to Travel
Gretsch received the Heroes Award from the southeastern district of NARIS in 2006. She was also inducted into the Georgia Music Hall of Fame in 2008. She serves on the boards of the Foundation For the Georgia Music Hall of Fame and the Notre Dame School. Gretsch serves on the visitation board for the Country Day School in Savannah.
Another reason we mentioned "Magical Mystery Tour" as Gretsch's theme song is because she and her husband are world travelers. The globetrotting couple is out of the country for about six months a year. If you're planning any trips soon, Gretsch has probably been there. And she's more than happy to dispense some tourist information to you.
Family is of utmost importance. The couple has six children and 16 grandchildren. "We spend a lot of time with the family, even though we don't live close to them," Gretsch said.
Other than traveling, Gretsch loves to garden, watch baseball games with her grandchildren and read books on her Amazon Kindle.

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