WINTER NAMM PREVIEW ISSUE
DECEMBER 14, 2011
VOLUME 28. NO.12

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
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Music China Nurtures Asian MarketMusic & Sound Awards

   
 

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Table of Contents
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FEATURE
Music China
Nurtures Asian Market

The Music & Sound Retailer attended the most recent Music China, held October 11 to 14 in Shanghai. The event drew a large number of exhibitors and attendees, and underscored the vast potential of the Asian market. "The Beatles" were there, too! Don't miss our detailed report.

26th Annual Music & Sound Awards Nominees
This past year was a terrific one for product innovation in the MI space, and the 26th Annual Music & Sound Awards honors those products that stood out from the crowd, representing the very best that our industry has to offer. See if your favorites made the list!

Shopping The
Accessories Market

The Music & Sound Retailer spoke to four prominent industry figures, each one of whose company is connected to the accessory segment, to find out where this portion of the market stands, both for manufacturers and for retailers.

The Road Less Traveled
Many lesser-publicized instruments feature hot new innovations and can give you a healthy margin. Hence, The Retailer has brought back its "Salute to Lesser-Publicized Instruments." This is the third installment of our series, which will feature some of the hottest among them.

Kiss Kiss, Bang Bang
We speak to a panel of recognized experts to discern the relative strength of the drums and percussion space, find out how retailers could better capitalize on manufacturers' products and, finally, discover what offerings are new or soon to be coming down the pike.
Sixth Annual Independent Retailer Roundtable
This article invites some of the most influential—not to mention successful—independent retailers in the MI business to share their insights with us, present some advice and deliver our industry's "state of the union" address.
Holiday Holdover
This year's annual Holiday Sales Guide drew such an enthusiastic response that we literally didn't have page space to include everybody who submitted product information. So, we present Part Two this month, sharing even more hot holiday products.
Christmas Comes Early
Although temperatures are still pretty warm and the holiday season seems a long way away, it's never too early to start preparing for holiday sales. We offer a selection of products that manufacturers state will be hot sellers for the holidays.
Class is in Session
Born In The U.S.A.
DJ Product Sales Take a
Turn For the Much Better

A Change Will Do You Good?
From Russia With Love
A Change Will Do You Good?

Musikmesse is a Trend Setter
The Good Stuff: The Best
Things Going on in MI Today

Japan's Tragic Aftermath
Acoustic Ascent
Gibson Fights Back
Shopatron 'Til You Drop
Class is in Session
Gibson Indictments Likely
NRF Talks Jobs,
Jobs and More Jobs

It’s a Record!
MSR Exclusive Interview
Music Group's Master Plan
Knock it Off With the Knockoffs!
Music & Sound Award Nominees
Taylor-Made For Europe
We Cover it All!
A ‘Super’ Party on Kent Island
‘Father of RMM’ Passes
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
2012 Music & Sound Awards Dealer Nominees

The Music & Sound Independent Retailer
Twin Town Guitars has its day in the sun, Taye Drums recently held "Snare Center Days" at two of its premier Snare Centers, West Music has expanded its Music Therapy Services, the food for strings program is still going strong, The Guitar Boutique has opened a second shop…and much more.
Five Minutes With
This month's interviewee, Darius Seabaugh, CTS, CTSM, who serves as Vice President Marketing with The RapcoHorizon Company, has an educational background, as well as a personal involvement with the joys of music, that enables him to provide unique perspective and expertise.
MI Spy
The Spy takes a trek to Santa Cruz CA, in search of fun in the sun, Hula girls and the perfect ukulele. Follow the Spy and his traveling companion, Road Dog, as they scour the city, visiting five stores along the way and finding adventure, intrigue and all that other spy jazz.
Appraisal Scene Investigation
Rebecca Apodaca was invited to the New York reception for Richard Gere and his guitar/amp collection. She recounts her experience, providing along the way an assessment of the value of celebrity-owned instruments.
Sales Guru
Gene Fresco evangelizes about the principle that states "you have to give before you get." He argues that this is something you must use in marketing musical products and you must include in your plans to succeed in the New Year. Read on for all the details.
Business & Marketing
The holiday season is the best time of the year for you to reap the rewards from all the hard work you've put into your Web site. This is the busiest time for purchases on the Web, so you need to make sure that you are ready. David Hall gives all of us a primer.
Veddatorial
Speaking to the rest of the MI retailer community, Dan Vedda argues that retailers have an opportunity to be so much more than convenience stores. But, this requires everyone demonstrating their commitment to serve customers, and to serve them as they want to be served.

FORMIDABLE FEMALES

Laura Rivera:
Laura Rivera, who serves as Director of Strategic Marketing & Branding with the Avedis Zildjian Company, has already had an estimable career spanning a number of industries. She now puts her talents to work in the MI sphere.

Fenia Mavromichali:
Fenia Mavromichali does not often speak about her personal life. Nevertheless, longtime contributor Michelle Loeb sketches a detailed portrait of Omnisistem's Vice President of Operations.
Heidi Blackmer Robichaud:
Gioia Molinari
Cindalee Hall:

Dinah Gretsch
Carol Calato
Diana Cecchini
Jennifer Davies
Sharon Hennessey
Carla Alger
Dawn Werk

Sonia Vallis
Catherine Polk

Cyndi Fritz
Janet Deering

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26th Annual Music & Sound Awards Nominees
Winners To Be Announced At Winter NAMM
[December 2011 - Page 1]

When you think of the number 26, the greatest names in sports might not come up. There are clearly some, like football great Rod Woodson and baseball Hall-of-Famer Wade Boggs, but the National Basketball Association and National Hockey League have no players bearing the number that most would consider memorable.
What will definitely be memorable, however, will be the 26th Annual Music & Sound Awards, which will be handed out at Winter NAMM in Anaheim next month. That's because we have many great storylines this year. Our entire list of manufacturer nominees up for hardware is below. But first, let's briefly take a look at some of the intriguing races:
First on the list is the Lifetime Achievement Award. Is this Bob Taylor's year to win our biggest award? If so, the Founder of Taylor Guitars will need to fend off a top-notch list of competitors: Mark Gander of JBL Professional, Seymour W. Duncan of Seymour Duncan, Larry Fishman of Fishman Transducers and Chuck Surack, Founder of Sweetwater, whose name appears in this category for the first time.
Also intriguing will be the Best Instructional Book/Video category. The Rock House Method is going for the "three-peat" with its IN YOUR FACE GUITAR, Advanced Techniques & Concepts.
The Rock House Method won't be the only company looking to repeat an award-worthy performance. There are many others, including MBT Lighting, which has won Best Lighting Product several times; Audio-Technica, which has several Best Cabled Microphone awards to write home about; and Taylor Guitars, Fender, Ibanez, Peavey, Fishman and Sabian—just to name a few—all of which perhaps need an entire room at their respective headquarters to house their Music & Sound Award hardware.
Although many companies will be looking for a repeat, we are also assured to see many new category winners this year. That includes Product of the Year. Last year, Taylor's GS Mini took home the prize. This year, a formidable list of companies will vie for the prize, including Shure, Barcus-Berry, Seymour Duncan, MBT Lighting and Fishman.
Another fascinating race will be the one category that's guaranteed to have a new winner every year: Best New Manufacturer. We handed out that award for the first time last year to Knaggs Guitars. Which will follow: Bob Carver LLC, M3 Products LLC, Supernatural Cymbals, 3rd Power Amplification or Asterope? We will soon find out.
The following quotes were made by the company's staff, unless a specific individual is noted.
Editor's Note: Photos of assorted nominated products are interspersed throughout this story.

Acoustic Guitar
Sierra's SDSD1 Acoustic Guitar

"On behalf of everyone at Sierra Guitars, we would like to thank our dealers for nominating the Sierra SDSD1 for Best Acoustic Guitar. With so much competition in the acoustic guitar market, it is truly an honor to once again receive recognition for a Sierra guitar model in this category. We sought to provide a quality product at a great value, and we accomplished that goal with the SDSD1."
—Craig Toporek, Product Manager
Taylor's Model 814ce Acoustic/
Electric

Martin's D-28P Guitar
Peavey's Composite Acoustics Line
Fender's T-Bucket 200-CE Acoustic

"Wow, what a great honor to receive these nominations. The Fender product team is focused on creating compelling products that speak to players, provide new opportunities for our retail partners and inspire new music to be made. Our crew was busy in 2011, and I think it shows in the breadth of nominations. A big 'thank you' to our retail partners for their recognition of our efforts. We have been trying to offer a few variations to the wall of brown dreadnoughts that dominate the traditional acoustic offering. The T-Bucket 200-CE was created for the acoustic player looking for something out of the ordinary, with its classy flame maple top with transparent black finish and unique pin-striping motif designed by legendary hot rod artist Vince Ray. With its smaller folk-style body, the T-Bucket 200-CE is perfect for beginners, fingerpickers or those players with smaller hands looking for an acoustic electric guitar that is flashy and fun!"
—Richard McDonald, Senior Vice President of Marketing, Fender brands

Electric Guitar
Fender's Pawn Shop Series Guitars

"The Pawn Shop Series guitars represented an experiment of 'hindsight' in product development, to create new instruments that look, feel and sound as though they could have been part of Fender's mid-'60s lineup, but in fact never were. This concept came with freedom to push the envelope a little and get creative, all the while remaining distinctly Fender."
—Richard McDonald

Taylor's Solidbody Electric Double
Cutaway
Ibanez's RG920QM Electric Guitar
Godin's 5th Avenue Uptown Electric

"We are very proud of the Godin 5th Avenue Uptown. We worked extremely hard on this model to make sure it was exactly what we envisioned it to be in regards to the look, feel and sound. We wanted the Godin 5th Avenue Uptown to give players a great feeling before they even picked it up, and get blown away once they did! Thanks for the great news. We're honored to be nominated."
—Mario Biferali, Sales and
Marketing Manager
Line 6's James Tyler Variax Guitars
"James Tyler Variax modeling guitars are revolutionary instruments that offer guitarists unprecedented ranges of tones based on history's most desirable electric and acoustic guitars. Featuring instrument designs by legendary luthier James Tyler and guitar modeling by modeling pioneers Line 6, James Tyler Variax guitars are turning guitar history on its ear. On behalf of Line 6 and James Tyler, we are honored to be recognized as a nominee for Best Electric Guitar in the 26th Annual Music & Sound Awards."

Bass Guitar
Ibanez's SR Premium Bass
Lakland Skyline Series LJ05RTWXX
5-Strings Bass Guitar
Fender's Blacktop Precision Bass

"The Blacktop Basses took the success of the Blacktop guitars and expanded the line with the same goals of modernizing our core platforms with slightly edgier interpretations of our iconic models. The Blacktop P Bass is all 'P Bass' in form, but incorporates dual humbucking pickups for low-end domination." —Richard McDonald
Squier's Matt Freeman Signature
Precision Bass Guitar
"Working with Matt Freeman on his new Squier P-Bass was amazing. Although designed with his fans in mind—delivering the true P Bass experience at an extreme value (as is the case with all Squier by Fender products) was the real goal. We love it, Matt loves it and apparently our dealers do, too!" —Richard McDonald
Hamer XT Series Basses
"We would like to sincerely thank everyone who nominated the Hamer XT Series basses. These bass guitars are visually stunning and deliver spectacular sound at a great price. We are glad to see our dealers share our excpitement for these Hamer XT products."
—Craig Toporek, Product Manager

Guitar Accessory
Fishman's Blackstack Soundhole Pickup
On-Stage Gear's GTA7800 True-Bypass
Pedal Tuner

"Accessories are where the margins are these days, and it's an honor that our products have been nominated as the best in their categories. All our brands are geared toward mass consumer appeal and high returns for our dealers, so it's great to have our On-Stage Gear GTA7800 Pedal Tuner recognized. The GTA7800 packs a lot of features into a $54.99 MAP price point: metal casing, true bypass circuitry, LED display screen, an advanced "Flat" tuning function and more, yet it boasts well over 50 percent profit margins, which is a rarity in its product category. From guitar tuners, to drum sticks, to mic stands, to speaker mounts…we've been successful in many product categories by giving consumers more for their money, and offering our dealers more profit per item."
Peavey's Marvel Guitar Accessories
Martin's SP Lifespan 12 String Set
Graph Tech's ResoMax Wrap Bridge

Keyboard/Sound Module
Roland's JUPITER-80 Synthesizer
Yamaha's Clavinova CLP-400 Series
Casio's WK-7500
Nord's Stage 2 88/76/73
Kurzweil's SP4-8

Instrument Amplifier
Fender's Mustang Series

"Out of the gate, Mustang amps rocked the industry with power, tonal versatility and value. They contain some of the finest amp modeling and effects available to date, beefed-up output power and are loaded with presets covering every conceivable musical style. And they are easy to use. Computer connectivity, a dedicated online community, free Fender preset downloads and cutting-edge consumer support represent a huge addition to the impressive product itself."
—Richard McDonald

Fishman's Loudbox Artist
Peavey's 6534 Plus
RapcoHorizon's iJam
RMS' Blue Amplifiers

"The striking blue RMS amps certainly stand out in a showroom with their unique look, retro feel and impressive sound. The entire line is priced to move quickly, which our dealers have enjoyed, and we are very pleased to be nominated for this award."
—Roy White, Product Manager

Power Amp
QSC's GX7 Amp
Peavey's IPR 3000 Amp
Behringer's EUROPOWER
EP4000 Amp
Crown's ComTech DriveCore Series

"Crown is honored that the ComTech DriveCore Series has been nominated for the Music & Sound Awards. ComTech DriveCore is ideal for installations that require premium sound quality, high-power-efficiency design, convection-cooled, multi-channel configurations, and compact dimensions. Typical applications include boardrooms, video and teleconferencing, VIP suites, and upscale restaurants and retail outlets, to name just a few. Representing next-generation technology, ComTech DriveCore proves without a doubt that big things really do come in small packages."
American Audio's XLT Series
Power Amps

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