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KHS Adds Jessica Bartoshesky As Education Relations Coordinator

KHS Adds Jessica Bartoshesky As Education Relations Coordinator

| August 25, 2014 | 0 Comments

Jessica Bartoshesky recently joined KHS America as Education Relations Coordinator, a newly created role. She will be working with the Marketing Department to help guide and spearhead marketing initiatives for music educators. By understanding music-education trends, music-education forums and programs, Bartoshesky will focus on creating and strengthening partnerships with the music-education community. In addition, she […]

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You’ve Got To Let Them Know <strong>YOU’RE HERE</strong>

You’ve Got To Let Them Know YOU’RE HERE

| August 25, 2014 | 0 Comments

In all my travels as a rep, I can’t remember ever talking to a dealer about advertising. I can’t remember the last time I saw a television commercial for an independent music store, either. You’ve got to let customers know you’re here and you want their business. You have to allocate at least five percent […]

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Amati USA Names Jay Wanamaker President, COO

Amati USA Names Jay Wanamaker President, COO

| August 22, 2014 | 0 Comments

Amati USA, maker of wind instruments, has announced that industry veteran Jay Wanamaker has been named President and COO. Wanamaker will oversee all Amati U.S. operations, including Amati Woodwind & Brass Instruments and V.F. Cerveny Brass Instruments, as well as overseeing the Strunal String Instrument brand. “Jay’s vast experience in running world-class MI wholesale and […]

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<strong>Frequent Flyer</strong> Meets Frequent Buyer

Frequent Flyer Meets Frequent Buyer

| August 22, 2014 | 0 Comments

Loyalty programs, although appearing to be the latest trend, have been around for many years. An early pioneer, S & H Green Stamps, was based on rewarding consumers with stamps redeemable for appliances and other merchandise. An innovative, modern-day loyalty program was launched in 1981 by American Airlines and was quickly duplicated by its competition […]

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Santana Headlines PRS Guitars’ Benefit Concert

Santana Headlines PRS Guitars’ Benefit Concert

| August 21, 2014 | 0 Comments

On the evening of Monday, October 13, Paul Reed Smith Guitars will host the 15th Anniversary of the acclaimed One Night One Show One Cause Benefit Concert, presented by The Baltimore Sun Media Group for the Johns Hopkins Kimmel Cancer Center. This year’s event will take place at the Modell Performing Arts Center at The […]

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Adults Rule

Adults Rule

| August 21, 2014 | 0 Comments

When I first entered this industry more than 30 years ago, I was struck—and charmed, really—by the adults I encountered who wanted to make music. As a person who began playing as a student and never stopped, I didn’t really think about being a former player, let alone what it would be like to have […]

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Peavey Makes A Statement At DJ Expo With Chauvet

Peavey Makes A Statement At DJ Expo With Chauvet

| August 20, 2014 | 0 Comments

Peavey Electronics is making its presence felt in the DJ market, as was made clear by the company’s booth at DJ Expo in Atlantic City. Hosted by Canal Sound and Light, the booth featured a line-up of DJ performers and a lightshow created with a plethora of fixtures from CHAUVET Professional. The lighting highlighted a […]

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In the Key of Middle C

In the Key of Middle C

| August 20, 2014 | 0 Comments

In the 12 years since Myrna Sislen took over as Owner of Washington DC’s Middle C Music, she has become known as a tireless advocate for the independent music retailer. Whether she is giving a seminar at the NAMM show, lobbying for music education on Capitol Hill or hand-delivering instruments to needy children in South […]

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Searching For ‘The Bacon Of Music’

Searching For ‘The Bacon Of Music’

| August 20, 2014 | 0 Comments

The other day, my friend shared a meme with me on Facebook that said, “Bass is the bacon of music.” Those words were printed over a pretty hot-looking bass covered by an equally delicious-looking tray of bacon. He knows me. I cracked up. Of course, those who aren’t bass players might disagree with that statement, […]

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<strong>MORLEY’S</strong> M2 PEDAL LINE

MORLEY’S M2 PEDAL LINE

| August 20, 2014 | 0 Comments

Sound Enhancement Products, Inc., maker of Morley pedals and Ebtech professional audio solutions, is a company that truly values its customers and, more specifically, the helpful feedback they provide. So, when it comes to Morley’s latest innovation, there’s plenty of credit to go around. Bill Wenzloff, Sales & Marketing Manager, said, “We had been receiving […]

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