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Ethos Custom Brands

Ethos Custom Brands

| March 26, 2015 | 0 Comments

Ethos Custom Brands (ethoscustombrands.com) Owner Chad Little took a different route into the music products industry than most. “I started making cowboy boots about 25 years ago, and in the last 5 to 10 years, the artists that I was making boots for, like Garth Brooks, Carrie Underwood, Vince Gill and others, wanted straps, too,” […]

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Pick-Up The World

Pick-Up The World

| March 26, 2015 | 0 Comments

For boutique companies, the NAMM show presents an opportunity to get on the industry’s radar without relying on huge advertising budgets. Take, for example, Pick-Up The World (pick-uptheworld.com), a manufacturer of custom pickups for unique and unusual—as well as traditional—instruments that has thrived for almost 20 years on word of mouth alone. The company’s Owner, […]

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Facet Mutes

Facet Mutes

| March 26, 2015 | 0 Comments

Brass players looking for innovative new accessories for their instruments don’t typically have much to get excited about. However, Facet Mutes (facetmutes.com) is looking to change that with its attractive, handmade wooden mutes. The company started five years ago as a joint venture between teacher and student. Vice President of Sales and Marketing, Bruce Lee, […]

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Anthology Gear Wear

Anthology Gear Wear

| March 26, 2015 | 0 Comments

  The passion that is such an essential part of the MI industry is readily apparent at NAMM each year. This is especially true of the smaller, boutique companies that exhibit at the show, many of whom are in the industry more for a love of their craft than for the pursuit of profit. Anthology […]

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Loknob

Loknob

| March 26, 2015 | 0 Comments

In addition to being a great place to find the latest products, the NAMM show also offers a wealth of feel-good entrepreneurial stories. You’ll find countless examples of passionate people who launched successful businesses with little more than a dream, an idea and some initiative. Loknob (loknob.com), manufacturer of the innovative accessory of the same […]

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Gig Gear

Gig Gear

| March 26, 2015 | 0 Comments

Although the big draw of the NAMM show comes from all of the new musical instruments on display, some of the most innovative new products on the show floor this year were accessories. Case in point: the Gig Glove by Gig Gear (gig-gear.com), the first protective work glove designed specifically for touring musicians, DJs and […]

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PureSalem Guitars

PureSalem Guitars

| March 26, 2015 | 0 Comments

Rick Sell, Owner of PureSalem Guitars (puresalemguitars.com), started his company after 21 years as a police officer. PureSalem manufactures several vintage-inspired guitar models, and offers every one of its models in righty and lefty versions. “It started as me being a frustrated lefty player and never being able to find the weird kinds of guitars […]

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Chronos Drums

Chronos Drums

| March 26, 2015 | 0 Comments

Don’t let the company’s acoustic-inspired wood-shell finishes fool you…. Chronos Drums (chronosdrums.com) represents the next evolution in electronic drums. The company’s Director of Operations, John Muzzio, a longtime drummer himself, described how the idea for Chronos Drums was born. “Basically, Chronos Drums started with addressing the stigma that acoustic drummers always had towards playing electronic […]

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Rock & Roll High

Rock & Roll High

| March 26, 2015 | 0 Comments

The NAMM show provides a great showcase for kid-oriented companies that may otherwise be overlooked in favor of the big-ticket brands. One newcomer at this year’s show, Rock & Roll High (rockandrollhigh.com), hopes to make its mark in this underserved, but vital, segment. As Rock & Roll High’s President, Aaron Burch, tells it, “We want […]

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Research Assembly Workshop

Research Assembly Workshop

| March 26, 2015 | 0 Comments

If you found yourself in Hall E at any point during the show, odds are you spotted a handful of distinguished-looking gentlemen wandering around in full zombie makeup. The members of the Riverside CA metal band Still Not Dead drew all sorts of attention to the Research Assembly Workshop (theevolutionguitar.com) booth, where Owner Jonathan Park […]

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