Archive for March, 2012

Ferguson Is Chief For Fender

Ferguson Is Chief For Fender

| March 16, 2012 | 0 Comments

Ren Ferguson has joined Fender Musical Instruments Corp.’s Research & Development team as Chief Acoustic Engineer. In that role, Ferguson will assist in the Fender, Guild, Ovation/Adamas and Takamine acoustic product lines through the creation of new products, and the refinement of existing products and related manufacturing practices. Ferguson comes to FMIC with more than […]

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Doyle Develops With Vic Firth

Doyle Develops With Vic Firth

| March 16, 2012 | 0 Comments

Vic Firth Company has promoted Jim Doyle to the position of Vice President of Finance and Administration. In his new role, Doyle is responsible for the direction and oversight of Vic Firth operations in Boston, including all financial functions, human resource administration, and IT development and implementation. Previously, Doyle served Vic Firth as Controller and […]

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Fraser Fits At Alfred

Fraser Fits At Alfred

| March 16, 2012 | 0 Comments

Alfred Music Publishing promoted Doug Fraser to Vice President, Digital Sales. In this role, Fraser will implement and oversee Alfred’s digital initiatives. He was hired into Alfred’s sales department on May 7, 1990. While in that position, Fraser showed impressive skills in troubleshooting technology issues within the department, which led to his transition to Alfred’s […]

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Gruv Gear Donates Dollies

Gruv Gear Donates Dollies

| March 16, 2012 | 0 Comments

Gruv Gear has donated more than 70 two-wheeled dollies to non-profit foundations to benefit their operations in helping their local communities. Jay Baldemor, President of Gruv Gear, said, “We narrowed it down to five non-profits that we felt would benefit the most from using the dollies in their daily work, and we’re blessed to be […]

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Pulling Together For A Great Cause

Pulling Together For A Great Cause

| March 16, 2012 | 0 Comments

The Music Aid For Joplin auction, set up by Orange Amplification, raised $10,000 to help Dave Peterson, Owner of the Glory Days Music Store, following its destruction in a tornado last May. Peterson also lost his home in the devastation. On seeing the destruction on CNN, Orange Amplification, along with other manufacturers and distributors, joined […]

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Maher Marketing For  Music Products Industry

Maher Marketing For Music Products Industry

| March 16, 2012 | 0 Comments

MI industry marketeer John Maher is signing up new clients who need help with overall strategy, Web consulting, Facebook advertising, search-engine optimization (SEO), art direction, e-mail marketing, video shoots, product reviews, press releases, artist relations, catalog design, sales presentations, YouTube management, product launches and trade show coordination. And that’s just for starters. Maher has a […]

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The Social Network

The Social Network

| March 16, 2012 | 0 Comments

Sweetwater recently hit three milestones in its aggressive social media program. Facebook “likes” surpassed the 100,000 mark in mid-December. For 680 videos posted on YouTube, total “upload views” has surpassed 10 million (10,250,000 at this writing), and “channel views” have exceeded 250,000. Sweetwater posts at least twice each weekday on its Facebook page, including special […]

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Alfred Commemorates Milestone Anniversary

Alfred Commemorates Milestone Anniversary

| March 16, 2012 | 0 Comments

Alfred Music Publishing commemorated its 90th anniversary with a year-long celebration launched at Winter NAMM in Anaheim CA. Alfred’s history, from the Tin Pan Alley catalog to a library with more than 90,000 widely known and award-winning educational, reference, pop and performance titles, is a testament to the leadership of the Manus family and the […]

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MakeMusic Acquires Garritan Corp.

MakeMusic Acquires Garritan Corp.

| March 16, 2012 | 0 Comments

MakeMusic, Inc., has signed an agreement to acquire Garritan Corporation, provider of software musical instruments. Under the terms of the agreement, Garritan Corporation has become a wholly owned subsidiary of MakeMusic. Founder Gary Garritan has joined MakeMusic as Director of Instrumental Sciences. Used in conjunction with music-writing software such as Finale, Garritan software libraries provide […]

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Sennheiser’s Recording  Sound Academy

Sennheiser’s Recording Sound Academy

| March 16, 2012 | 0 Comments

Sennheiser launched a new online Recording Sound Academy to help aspiring producers and engineers achieve their dreams and create a great-sounding mix. Through a partnership with audio software and hardware manufacturer Steinberg, Sennheiser is providing recording enthusiasts with the opportunity to have their mixes reviewed and evaluated by engineers, including Grammy winners David Thoener (Aerosmith, […]

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