Archive for June, 2012

Sennheiser Hosts Online RSA Webinar Series

Sennheiser Hosts Online RSA Webinar Series

| June 20, 2012 | 0 Comments

Sennheiser recently announced that it has begun hosting a series of online webinars featuring Grammy-award winning engineers and producers. The webinars teach attendees how to use various recording techniques aimed at achieving the best possible studio sound. To learn about upcoming webinars that will be taking place, visit www.sennheiserusa.com. The Online Recording Sound Academy borrows […]

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ADJ Group Names Webster

ADJ Group Names Webster

| June 15, 2012 | 0 Comments

Ian Webster, a sales professional with extensive experience in the digital technology field, has been named Sales Manager for the UK, northern region, by the ADJ Group. In this capacity, Webster will be responsible for sales and customer development for American DJ Lighting and American Audio products in his territory. Prior to coming to the […]

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Amped Up

Amped Up

| June 15, 2012 | 0 Comments

Overview: Yamaha’s THR Amplifiers Specifics: Yamaha’s THR amplifiers represent a new category of guitar amp. The first hi-fi stereo units to feature realistic guitar multi-effects and classic amp modeling, they also function as a guitar recording interface. Not only do they sound good, but they also look sleek. Though compact, they pack a lot of […]

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If You’re Going  To San Francisco…

If You’re Going To San Francisco…

| June 15, 2012 | 0 Comments

It was a great day for sussing out music gear in the San Francisco Bay Area. Knowing that I had a full day of hunting in front of me, on the prowl for an entry-level drum kit for around $500, I ate a huge scrambled egg omelette for breakfast in El Cerrito at the popular […]

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Joe Castronovo

Joe Castronovo

| June 15, 2012 | 0 Comments

President & CEO, Korg USA, Inc. By Dan Ferrisi One of the best resources that our industry has is the collected experience, wisdom and insight of individuals who have spent what amounts to a lifetime in the music products industry, riding the rollercoaster through good times and bad, while seeing a veritable parade of products […]

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‘Get Dressed And Go To Work’

‘Get Dressed And Go To Work’

| June 15, 2012 | 0 Comments

By Rebecca Apodaca Anker Paulsen asked his son, “What are your plans?” as he stood at the end of his son’s bed, the morning after Jim Paulsen graduated from high school. Jim didn’t have any plans, so his father told him, “Get dressed and go to work.” And that’s what Jim did. Working at Music […]

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Getting New Customers  And Keeping The Old Ones

Getting New Customers And Keeping The Old Ones

| June 15, 2012 | 0 Comments

By Gene Fresco When I was training to be a manufacturer’s rep for Ampeg amps, I traveled with the rep for California, whom, by the way, I trained when he worked in retail with me. We went to Oakland to see a music dealer. As we pulled up in front of the store, I saw […]

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Casio Gets Its Groove On Globally

Casio Gets Its Groove On Globally

| June 15, 2012 | 0 Comments

Casio’s evolution is continual. In 1986, Casio released the CZ-1, known as the company’s most advanced synthesizer. More than 20 years later, Casio is engaging in a targeted marketing program to introduce its XW series of synthesizers to the global market. Plans include signing renowned performance artists and SiriusXM hosts The Crystal Method as brand […]

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Use Your Web Site To Drive Traffic To Your Store

Use Your Web Site To Drive Traffic To Your Store

| June 15, 2012 | 0 Comments

By David Hall, Vice President Sales and Marketing, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet […]

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Melting Pot

Melting Pot

| June 15, 2012 | 0 Comments

By Dan Vedda Over the last couple of months, we’ve been talking about transforming our industry’s retail approach a la Walt Disney (creating a thorough and engaging experience that addresses the full range of consumers) and finding a new demographic (customers who don’t fit the traditional pigeonholes of school music, pros and teens). This month, […]

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