Archive for June, 2012
Sennheiser Hosts Online RSA Webinar Series
Sennheiser recently announced that it has begun hosting a series of online webinars featuring Grammy-award winning engineers and producers. The webinars teach attendees how to use various recording techniques aimed at achieving the best possible studio sound. To learn about upcoming webinars that will be taking place, visit www.sennheiserusa.com. The Online Recording Sound Academy borrows [...]
ADJ Group Names Webster
Ian Webster, a sales professional with extensive experience in the digital technology field, has been named Sales Manager for the UK, northern region, by the ADJ Group. In this capacity, Webster will be responsible for sales and customer development for American DJ Lighting and American Audio products in his territory. Prior to coming to the [...]
Amped Up
Overview: Yamaha’s THR Amplifiers Specifics: Yamaha’s THR amplifiers represent a new category of guitar amp. The first hi-fi stereo units to feature realistic guitar multi-effects and classic amp modeling, they also function as a guitar recording interface. Not only do they sound good, but they also look sleek. Though compact, they pack a lot of [...]
If You’re Going To San Francisco…
It was a great day for sussing out music gear in the San Francisco Bay Area. Knowing that I had a full day of hunting in front of me, on the prowl for an entry-level drum kit for around $500, I ate a huge scrambled egg omelette for breakfast in El Cerrito at the popular [...]
Joe Castronovo
President & CEO, Korg USA, Inc. By Dan Ferrisi One of the best resources that our industry has is the collected experience, wisdom and insight of individuals who have spent what amounts to a lifetime in the music products industry, riding the rollercoaster through good times and bad, while seeing a veritable parade of products [...]
‘Get Dressed And Go To Work’
By Rebecca Apodaca Anker Paulsen asked his son, “What are your plans?” as he stood at the end of his son’s bed, the morning after Jim Paulsen graduated from high school. Jim didn’t have any plans, so his father told him, “Get dressed and go to work.” And that’s what Jim did. Working at Music [...]
Getting New Customers And Keeping The Old Ones
By Gene Fresco When I was training to be a manufacturer’s rep for Ampeg amps, I traveled with the rep for California, whom, by the way, I trained when he worked in retail with me. We went to Oakland to see a music dealer. As we pulled up in front of the store, I saw [...]
Casio Gets Its Groove On Globally
Casio’s evolution is continual. In 1986, Casio released the CZ-1, known as the company’s most advanced synthesizer. More than 20 years later, Casio is engaging in a targeted marketing program to introduce its XW series of synthesizers to the global market. Plans include signing renowned performance artists and SiriusXM hosts The Crystal Method as brand [...]
Use Your Web Site To Drive Traffic To Your Store
By David Hall, Vice President Sales and Marketing, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet [...]
Melting Pot
By Dan Vedda Over the last couple of months, we’ve been talking about transforming our industry’s retail approach a la Walt Disney (creating a thorough and engaging experience that addresses the full range of consumers) and finding a new demographic (customers who don’t fit the traditional pigeonholes of school music, pros and teens). This month, [...]
