NAMM members are now able to view the latest global musical instrument and product sales trends in the 2015 NAMM Global Report, available at namm.org. The annual publication, created by NAMM for its global membership, captures a snapshot of music industry sales figures from 23 countries. This year’s report marks the first time that figures from France and Hungary are available. The report reveals retail sales figures, unit sales information, analysis and import/export numbers for musical instruments and products.
In keeping with NAMM’s mission to strengthen the music products industry, members can use the comprehensive document to determine thriving market segments, spot the latest trends and seek out new opportunities. The report also helps members compare how others in the industry are faring and create informed business plans for the coming years. Statistics are compiled from independent sources from around the world, including the U.S. Census Bureau. This year’s Global Report captures a snapshot of 23 countries, which include Argentina, Australia, Austria, Brazil, Canada, China, the Czech Republic, Finland, Germany, India, Italy, Japan, Mexico, Norway, Russia, South Korea, Spain, Sweden, Switzerland, the U.K., France, Hungary and the U.S.
This useful resource is now available to NAMM members online at https://www.namm.org/files/ihdp-viewer/global-report-2015/.