American Lighting has broadened its product portfolio and announced the addition of its Entertainment & Professional Lighting Division (E-PRO) to accommodate the growing needs of the entertainment and architectural sectors in the club installation, mobile DJ, event, live show production, church, theater and stage lighting markets. The E-PRO division will offer American Lighting’s exclusive lighting brands—Irradiant, Ilumenite and Geni—with Irradiant offering effects for DJs and indoor venues, whereas Ilumenite targets the outdoor segment. The Geni brand will feature a range of moving lights designed for club and pro-lighting applications.
High performance lighting products offered as part of E-PRO’s portfolio include the multi-purpose LED Light Bar Plus, the LED High Power Wash and the LED Mini UV Washer. Other products that will be included as part of the new division include motorized spot and wash lights; outdoor wash and linear effects; all-in-one mobile LED PAR lighting packages; high-power static wash panels and blinders; customizable gobo projectors; and DJ and club lighting effects, such as strobes, UV lights, pin spots, mirror balls and atmospheric effects (fog, haze, snow and bubble machines). DMX control software packages, rackmount DMX controllers and dimmers, indoor and outdoor video walls, and theatrical follow spots will also be included.