Asterope has begun a nationwide tour to give music retailers the chance to experience firsthand “the Asterope difference” that its audio cables make. Dealers across the U.S. will have the opportunity to meet the company’s Founder and President, Dariush Rad, and receive a personal demonstration of Asterope’s audio cable technology. Asterope is teaming with Fishman, its exclusive worldwide distribution partner, to select participating dealers and execute the tour. Rad has completed the first four legs of the tour, covering locations spanning the Southwest, Central and Southeastern U.S., as well as the Pacific Northwest.
Retailers across the U.S. will be given the chance to experience for themselves the impact of listening to Asterope’s products in a live setting, while learning more about the company, its technology and its progressive marketing initiatives. Asterope is quickly becoming a top cable choice among players, producers and engineers. They are choosing Asterope because of the greater clarity, bandwidth and harmonic response that it provides. Asterope products are designed and manufactured in the U.S.A.
“Dealers and their sales representatives play a crucial role in helping customers learn about Asterope,” said Rad. “I’m excited to be personally meeting with them and learning more about their needs and expectations, as well as those of their customers. These are the people who define their local music scene. These meetings are giving us a clearer understanding of the market, both nationally and regionally. More importantly, they’re helping us understand how to better partner with our dealers and customers to ensure we meet their needs.”
“The Asterope difference is so dramatic that listeners recognize it immediately,” said Larry Fishman, Founder and President of Fishman. “The sound created is such a rich experience that hearing it in-person is hugely impactful. That’s why this dealer tour is so helpful, enabling our distribution partners to experience the remarkable sound created by Asterope products.”