Author Archive: Brian Berk

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How To Supercharge Your Lessons Program

How To Supercharge Your Lessons Program

| August 24, 2016 | 0 Comments

For many MI retailers, the unfortunate fact is that simply selling musical instruments isn’t enough to survive and to thrive. That conundrum has led to the creation of the “add-on sales opportunity.” Considering that consumers must train to become proficient when playing instruments, perhaps MI retailers’ best add-on sales opportunity centers on offering lessons. Lessons […]

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Year’s End Thwarts Otherwise Good 2015 For Guitar Sales

Year’s End Thwarts Otherwise Good 2015 For Guitar Sales

| April 19, 2016 | 0 Comments

These are uncertain economic times. There are two schools of thought as regards where the economy is heading. The first points to a recession, which, according to Bank of America, there is a 25-percent chance of. If this were to come to pass, musical instrument retailers could find it tough sledding, assuming the old adage […]

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#TimeMachineTuesday: NAMM Global Summit Shapes the Next 10 Years

#TimeMachineTuesday: NAMM Global Summit Shapes the Next 10 Years

| November 17, 2015 | 0 Comments

First Published In The Music & Sound Retailer’s October 2007 Issue. If we had to sum up the NAMM Global Summit VI in one word, it would be “innovation.” With that said, what better person could NAMM have than Robert Tucker, president of the Innovation Resource, as one of its keynote speakers? Tucker asked the 80 in attendance […]

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#TimeMachineTuesday: 45 Top Industry Execs Discuss Two Hot-Button Issues

#TimeMachineTuesday: 45 Top Industry Execs Discuss Two Hot-Button Issues

| October 27, 2015

  First Published In The Music & Sound Retailer’s August 2007 Issue. We often like to do something different and keep things fresh. This month is an example, with the first-time presentation of Talking Heads. We asked 45 small and large manufacturers and distributors about two of today’s hottest topics. The questions are: What do independent dealers need […]

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#TimeMachineTuesday: Eddie Ojeda, Twisted Sister

#TimeMachineTuesday: Eddie Ojeda, Twisted Sister

| October 20, 2015

First Published In The Music & Sound Retailer’s July 2007 Issue. When they sang “We’re Not Gonna Take It” and “I Wanna Rock,” the riffs were burning from his fingertips. In fact, he played on 11 Twisted Sister albums, toured the world, and even appeared in “Pee-Wee’s Big Adventure.” Now, Eddie Ojeda, former lead guitarist for Twisted […]

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#TimeMachineTuesday: Going Green

#TimeMachineTuesday: Going Green

| October 13, 2015

First Published In The Music & Sound Retailer’s July 2007 Issue. Manufacturers look to make eco-friendly guitars With an eye on perhaps an eroding environment, a group of manufacturers are producing or looking to make eco-friendly guitars. Eco-friendly products have taken several other industries by storm, including automobiles, utilities, and a gargantuan effort to design eco-friendly buildings. […]

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#TimeMachineTuesday: Summer NAMM 2007

#TimeMachineTuesday: Summer NAMM 2007

| September 29, 2015

First Published In The Music & Sound Retailer’s June 2007 Issue. Haven’t been to Summer NAMM lately? Find out why this year is the best time to go. Are you on the fence about if you should attend Summer NAMM in Austin, Texas, from July 27 to 29? Well, to start, there are three facts that are probably […]

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#TimeMachineTuesday: Standing Ovation

#TimeMachineTuesday: Standing Ovation

| September 8, 2015

First Published In The Music & Sound Retailer’s April 2007 Issue Ovation & GC Team Up For Electric-Acoustic Hybrid VXT If you ask Rick Hall, Ovation’s guitar product manager, “Ovation always tends to surprise people.” Well, it certainly has a surprise for us now. Ovation, under the umbrella of Kaman Music, and Guitar Center have combined forces to release […]

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#TimeMachineTuesday: Behringer’s Big Birthday Bash

#TimeMachineTuesday: Behringer’s Big Birthday Bash

| August 25, 2015 | 0 Comments

  First Published In The Music & Sound Retailer’s March 2007 Issue Do you think China automatically equals sweatshop? If so, check out the Eurotec Electronics factory in Shongshan in the Guangdong Province. A tour of the southern China factory, home to scores of Behringer products, as well as the adjacent Behringer City, was on the docket […]

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#TimeMachineTuesday: Winter Show Smashes Another Attendance Record + Vox Anniversary

#TimeMachineTuesday: Winter Show Smashes Another Attendance Record + Vox Anniversary

| August 18, 2015 | 0 Comments

First Published In The Music & Sound Retailer’s March 2007 Issue By Brian Berk & Michelle Loeb NAMM blew away its attendance record set last year after 84,965 registrants walked through its doors in January in Anaheim. About 81,000 attended last year. Those who attended were treated to plenty of celebrity star power, new products, tons of […]

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