Author Archive: Dan Vedda

rss feed

Inventory Control

Inventory Control

| April 25, 2016 | 0 Comments

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual people who patronize us. That’s how we survive. Those of us with small stores often control inventory with gut instinct. The biggest chains in the industry have sophisticated software […]

Continue Reading

Pivotal Roles

Pivotal Roles

| March 24, 2016 | 0 Comments

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then the business will “pivot” and redirect its efforts toward the new goal, while using its existing model to anchor the process. Startups in VC incubators do it constantly. Now, […]

Continue Reading

Concierge Christmas

Concierge Christmas

| February 24, 2016 | 0 Comments

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen a nice jump in student enrollment. We worked hard for that increase, though, and it came from add-ons, impulse purchases and services—not from drop-in-your-lap, big-ticket items. Step-up instruments for […]

Continue Reading

HIJACKED!

HIJACKED!

| February 3, 2016 | 0 Comments

On Thanksgiving Day, I witnessed a marketing hijack in the midst of all the Black Thursday…err…Friday hoopla. The TV was tuned in to NBC for the 89th annual Macy’s Thanksgiving Day Parade, and my wife, bored with the lame lip-sync skills of soon-to-be-forgotten pop stars, started flipping around and found another parade broadcast. Not another parade, […]

Continue Reading

The Tug-Of-War Between Urgency & Lethargy

The Tug-Of-War Between Urgency & Lethargy

| December 28, 2015 | 0 Comments

Over the last few years, I’ve observed a consumer shopping trend that troubles me. It isn’t mega-chains, e-commerce or smartphone hipsters with every price on the Web at their literal fingertips. Rather, it is sociological and it’s not device-driven, although it is, in part, device-enabled. It’s actually two opposite trends; they’re in a tug of […]

Continue Reading

Phone Skills

Phone Skills

| November 25, 2015

As much as people blather on about SEO, social media presence and “rating” sites like Yelp, if you have a brick-and-mortar presence—and particularly if that’s where most of your revenue comes from—the human interface trumps all of them. Manage your Web presence, curate and respond to reviews, and tweet pithy nuggets of hipness all you […]

Continue Reading

Guitar Center: More Or ‘Lesson’?

Guitar Center: More Or ‘Lesson’?

| October 15, 2015

Editor’s Note: Shortly before press time, Guitar Center confirmed to The Retailer that, by the end of the year, GC would have 87 stores with lessons. The lessons initiative started in 2012. You’ve likely been hearing the news—including in the pages of this magazine—that our industry’s dominant chain has embarked on a company-wide rollout of […]

Continue Reading

Veddatorial: Bad Blood

Veddatorial: Bad Blood

| September 23, 2015

All it takes is a bad supplier to get my early-career dander up again. It doesn’t happen often; better industry suppliers and my own selection process usually serve to insulate me. There’s also a comfort zone that comes from dealing with particular people over the years and the level of trust that that engenders. But […]

Continue Reading

Veddatorial: Educating The Consumer

Veddatorial: Educating The Consumer

| August 24, 2015 | 0 Comments

I believe our most difficult job for the next few years—as an industry and, in particular, as retailers—is to educate the music products consumer. Traditionally, we have outsourced the job to band directors, rock stars, and assorted teachers and other tastemakers in the field. Oh, retailers have participated in the process, but that participation has […]

Continue Reading

Rise Of The Millenials

Rise Of The Millenials

| July 10, 2015 | 0 Comments

Mary Meeker, a venture capitalist at Kleiner Perkins Caufield Byers, released her annual report on Internet trends at the end of May. The report is widely anticipated and provides a thorough (197 presentation slides, each one worthy of digestion and discussion) snapshot of today’s numbers as compared to previous benchmarks from 1995 on. The full […]

Continue Reading