Author Archive: David Hall

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5 Tips For Telling A Better Story

5 Tips For Telling A Better Story

| March 23, 2016 | 0 Comments

A common theme derived from sessions at the NAMM Show that I attended, or participated in, was building customer engagement. After taking time to let this sink in, it occurred to me that there are two sides to doing this. First, it’s crucial to the livelihood of a store to build its customer base continuously. […]

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Buyers Are Liars!

Buyers Are Liars!

| February 2, 2016 | 0 Comments

In the early part of my career in the music products industry, I had the privilege of working for Greg Billings in Milwaukee, selling pianos. It was an interesting time in the world of piano sales, with portable keyboards and digital pianos just starting to enter the market, as organs tried to hang on. The […]

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Make Your New Year’s Goals More Attainable

Make Your New Year’s Goals More Attainable

| December 30, 2015 | 0 Comments

November 1. It might be just another day on your calendar, but, for me, it’s when I begin working on my New Year’s resolutions. The process starts with an assessment of last year’s resolutions and a comparison of what happened during the year. I take a hard look at the positives and negatives in both […]

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Why You Should Upgrade To A Responsive Web Design

Why You Should Upgrade To A Responsive Web Design

| November 24, 2015

Here’s a scenario: Have you ever pulled up a Web site on your smartphone and all you saw was a tiny version of what you would see on your desktop, requiring you to zoom in and navigate just as you would with your mouse? You are most likely not on a “responsive” Web site. If […]

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Have The Guts To Charge More

Have The Guts To Charge More

| September 22, 2015

In the early ’80s, I found a book written by Tom Peters entitled “In Search of Excellence.” It offers advice on, and insight into, the art and science of business-management concepts that were then in use by several 1980s companies. Since the book was published, it’s grown to become a staple in sales and marketing […]

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The Importance Of Vendor Training

The Importance Of Vendor Training

| August 21, 2015 | 0 Comments

In today’s competitive market, the process of sourcing vendors effectively to reduce costs is now only the start of the relationship-building and trust-building process. Nurturing a long-term relationship requires a foundation based on more than just price. Purchases that are based solely on price tend to be viewed with less weight within an organization or […]

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8 Essential Strengths: Of FrontLine Salespeople

8 Essential Strengths: Of FrontLine Salespeople

| July 10, 2015 | 0 Comments

Once you get past the part of getting your customer’s attention and motivating him or her to drive over to your store, the next phase in the sales cycle is focused on engaging that customer and persuading him or her to want to do business with you. Regardless of whether you like it, you’re being […]

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Understanding Social Media Marketing

Understanding Social Media Marketing

| May 15, 2015 | 0 Comments

There is a lot of talk about social media, and this topic has been addressed before. However, it’s a certainty that Social Media Marketing (SMM) is constantly changing. All music dealers are at a different stage when it comes to their marketing plans. Some are just getting started, whereas others are experienced pros. The spirit […]

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8 Ways To Free Your Business From Stagnation

8 Ways To Free Your Business From Stagnation

| April 14, 2015 | 0 Comments

You’ve been in business for a while and seem to have found your groove. Customers are responding favorably to the lines and services you’re offering, and revenues have been good. Now that things have started to stabilize and become consistent, you might find yourself feeling stagnant and looking around for the next big challenge. The […]

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7 Tips For Handling Bad Online Reviews

7 Tips For Handling Bad Online Reviews

| March 19, 2015 | 0 Comments

A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess of $500. Not only do they examine the product information, but they also scrutinize online reviews. A bad online review on sites like Yelp, Foursquare, Google Places, Yahoo […]

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