Author Archive: David Hall

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<strong>Frequent Flyer</strong> Meets Frequent Buyer

Frequent Flyer Meets Frequent Buyer

| August 22, 2014 | 0 Comments

Loyalty programs, although appearing to be the latest trend, have been around for many years. An early pioneer, S & H Green Stamps, was based on rewarding consumers with stamps redeemable for appliances and other merchandise. An innovative, modern-day loyalty program was launched in 1981 by American Airlines and was quickly duplicated by its competition […]

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Beat Your Competitors At Their Own Game

Beat Your Competitors At Their Own Game

| July 18, 2014 | 0 Comments

Whether you realize it or not, your competition is watching you. They scrutinize your activities and look at your strengths and weaknesses. They take this information and adapt it to drive their own sales and marketing efforts. More importantly, they look at your weaknesses to try to develop ways to woo customers away from you. […]

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E-mail Marketing Isn’t Dead… You’re Probably Just Doing It Wrong!

E-mail Marketing Isn’t Dead… You’re Probably Just Doing It Wrong!

| June 24, 2014 | 0 Comments

With countless music businesses focusing their promotional efforts on social media, many now view e-mail marketing as a dead issue. Reality doesn’t agree! In fact, with a strong content-enhancement approach, e-mail marketing is more powerful and effective than ever. Why? Because it moves the conversation about your products and services to a more personal environment…the […]

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<strong>Help!</strong> My Web Guy Just Quit!

Help! My Web Guy Just Quit!

| May 30, 2014 | 0 Comments

Every once in a while, a store is fortunate enough to have one person who can fulfill all the roles of a Web site coordinator, with technical knowledge and communications skills bundled in a single “Web guy.” This tends to be the approach most music retailers have to managing their Web sites. Sadly, this circumstance […]

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Using Videos: A Persuasive Value Proposition

Using Videos: A Persuasive Value Proposition

| April 16, 2014 | 0 Comments

Videos are everywhere and it seems that everyone is embracing them. Whether you’re a one-person shop or large chain store, David Hall believes video should be part of your online strategy. [maxbutton id="8"]

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Give Your Web Site A Performance Review

Give Your Web Site A Performance Review

| March 17, 2014 | 0 Comments

During conversations with dealers at NAMM, it was interesting to hear comments regarding the overall performance of their Web sites. Many want to develop plans to have their Web sites draw new business; others focus on building repeat business. There was a common concern that many do not know how to review their Web sites […]

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Must-Read Tips For Starting A Music Store Blog

Must-Read Tips For Starting A Music Store Blog

| February 24, 2014 | 0 Comments

Thinking about starting a blog to promote your music store? Before you get started, let’s take a closer look at what you should consider prior to jumping in. A blog can build credibility, establish you as an expert, open your business to organic search traffic, help grow an audience and become an effective part of […]

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What’s The Most Important Department in Your Store?

What’s The Most Important Department in Your Store?

| January 24, 2014 | 0 Comments

It’s always a pleasure to visit dealers. At a recent store visit here in Wisconsin, I had an interesting conversation with a few repair techs. We discussed a variety of ways in which brick-and-mortar stores use the Internet to sell their services. It was surprising to me that they never really thought about selling their […]

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OLD WAYS WON’T OPEN NEW DOORS

OLD WAYS WON’T OPEN NEW DOORS

| December 19, 2013 | 0 Comments

A friend recently posted the quote on Facebook: “Old ways won’t open new doors.” The message inspired dozens of likes and comments, with many posting similar adages. It made me think about how he used social media to share this truism and the reactions that it caused. Social media for music retailers is one of […]

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Don’t Just Take My Word for It… Listen To What GE Capital Bank Says

Don’t Just Take My Word for It… Listen To What GE Capital Bank Says

| November 15, 2013 | 0 Comments

Consumer credit icon GE Capital Retail Bank (GECRB) has released its second annual Major Purchase Shopper Study. The results are promising for music retailers that sell online, and they give hope to those with brick-and-mortar stores. The study shows a growing number of consumers extensively research and compare prices and financing offers online before making […]

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