Author Archive: David Hall

rss feed

Understanding Social Media Marketing

Understanding Social Media Marketing

| May 15, 2015 | 0 Comments

There is a lot of talk about social media, and this topic has been addressed before. However, it’s a certainty that Social Media Marketing (SMM) is constantly changing. All music dealers are at a different stage when it comes to their marketing plans. Some are just getting started, whereas others are experienced pros. The spirit […]

Continue Reading

8 Ways To Free Your Business From Stagnation

8 Ways To Free Your Business From Stagnation

| April 14, 2015 | 0 Comments

You’ve been in business for a while and seem to have found your groove. Customers are responding favorably to the lines and services you’re offering, and revenues have been good. Now that things have started to stabilize and become consistent, you might find yourself feeling stagnant and looking around for the next big challenge. The […]

Continue Reading

7 Tips For Handling Bad Online Reviews

7 Tips For Handling Bad Online Reviews

| March 19, 2015 | 0 Comments

A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess of $500. Not only do they examine the product information, but they also scrutinize online reviews. A bad online review on sites like Yelp, Foursquare, Google Places, Yahoo […]

Continue Reading

What’s In It For Me?

What’s In It For Me?

| February 19, 2015 | 0 Comments

Today’s consumer has more buying choices than ever before. Many, without even realizing it, have taken on an attitude that asks, “What’s in it for me?” Although this might initially sound selfish and one-sided, it’s become a broad-based attitude shift with shoppers and it has to be addressed. This fundamental attitude dictates all their actions […]

Continue Reading

9 Worst eBay Seller Mistakes

9 Worst eBay Seller Mistakes

| February 2, 2015 | 0 Comments

Love it or hate it, eBay has become a formidable competitor to music retailers. Although originally intended for individuals to clear out their attics, eBay has evolved to become one of the most popular vehicles for selling musical instruments and accessories across the world. The statistics validate eBay’s popularity, and the number of active registered […]

Continue Reading

How New Year’s Resolutions can Impact your Business

How New Year’s Resolutions can Impact your Business

| December 18, 2014 | 0 Comments

As you read this, it’s now the middle of December and I hope that you have already started to work on the aspects of your life—both personal and business-related—that you want to improve or modify in 2015. I’m a firm believer in making resolutions and the process of assessing, planning and implementing change. However, I […]

Continue Reading

Working Through  <strong>Growing Pains?</strong> Read This….

Working Through Growing Pains? Read This….

| November 17, 2014 | 0 Comments

Ask any small, independent music retail store owner in the country what he or she sees as the major challenge for growing the business and improving his or her overall success rate, and that person will probably say, “Creating more sales.” Next, ask any medium or large retail store owner about his or her challenges […]

Continue Reading

Is Your Store Perceived As Credible?

Is Your Store Perceived As Credible?

| October 17, 2014 | 0 Comments

You only have 10 seconds to engage and retain a visitor to your Web site. Today’s Internet-savvy consumer has become very good at assessing a Web site in seconds. Is your home page welcoming? Do you have an “About Us” page? What kind of help are you offering to keep them on the site? Are […]

Continue Reading

<strong>Frequent Flyer</strong> Meets Frequent Buyer

Frequent Flyer Meets Frequent Buyer

| August 22, 2014 | 0 Comments

Loyalty programs, although appearing to be the latest trend, have been around for many years. An early pioneer, S & H Green Stamps, was based on rewarding consumers with stamps redeemable for appliances and other merchandise. An innovative, modern-day loyalty program was launched in 1981 by American Airlines and was quickly duplicated by its competition […]

Continue Reading

Beat Your Competitors At Their Own Game

Beat Your Competitors At Their Own Game

| July 18, 2014 | 0 Comments

Whether you realize it or not, your competition is watching you. They scrutinize your activities and look at your strengths and weaknesses. They take this information and adapt it to drive their own sales and marketing efforts. More importantly, they look at your weaknesses to try to develop ways to woo customers away from you. […]

Continue Reading