Author Archive: By David Hall

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Using Videos: A Persuasive Value Proposition

Using Videos: A Persuasive Value Proposition

| April 16, 2014 | 0 Comments

Videos are everywhere and it seems that everyone is embracing them. Whether you’re a one-person shop or large chain store, David Hall believes video should be part of your online strategy. emailprint

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Give Your Web Site A Performance Review

Give Your Web Site A Performance Review

| March 17, 2014 | 0 Comments

During conversations with dealers at NAMM, it was interesting to hear comments regarding the overall performance of their Web sites. Many want to develop plans to have their Web sites draw new business; others focus on building repeat business. There was a common concern that many do not know how to review their Web sites [...]

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Must-Read Tips For Starting A Music Store Blog

Must-Read Tips For Starting A Music Store Blog

| February 24, 2014 | 0 Comments

Thinking about starting a blog to promote your music store? Before you get started, let’s take a closer look at what you should consider prior to jumping in. A blog can build credibility, establish you as an expert, open your business to organic search traffic, help grow an audience and become an effective part of [...]

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What’s The Most Important Department in Your Store?

What’s The Most Important Department in Your Store?

| January 24, 2014 | 0 Comments

It’s always a pleasure to visit dealers. At a recent store visit here in Wisconsin, I had an interesting conversation with a few repair techs. We discussed a variety of ways in which brick-and-mortar stores use the Internet to sell their services. It was surprising to me that they never really thought about selling their [...]

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OLD WAYS WON’T OPEN NEW DOORS

OLD WAYS WON’T OPEN NEW DOORS

| December 19, 2013 | 0 Comments

A friend recently posted the quote on Facebook: “Old ways won’t open new doors.” The message inspired dozens of likes and comments, with many posting similar adages. It made me think about how he used social media to share this truism and the reactions that it caused. Social media for music retailers is one of [...]

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Don’t Just Take My Word for It… Listen To What GE Capital Bank Says

Don’t Just Take My Word for It… Listen To What GE Capital Bank Says

| November 15, 2013 | 0 Comments

Consumer credit icon GE Capital Retail Bank (GECRB) has released its second annual Major Purchase Shopper Study. The results are promising for music retailers that sell online, and they give hope to those with brick-and-mortar stores. The study shows a growing number of consumers extensively research and compare prices and financing offers online before making [...]

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How To Reach Out To Customers Without Being Annoying

How To Reach Out To Customers Without Being Annoying

| September 17, 2013 | 0 Comments

To successfully connect online with customers, music retailers have to figure out how to stay on their radar without being perceived as overbearing. Social media, e-mail, branded promotional items and print mailings provide an effective arsenal of tools to stay in touch with customers and promote your products and services. Using them wisely can raise [...]

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10 Solutions To Fix Difficult Customer Service Situations

10 Solutions To Fix Difficult Customer Service Situations

| August 15, 2013 | 0 Comments

Today’s consumer is accustomed to a “no questions asked” return policy perpetuated by many of the big-box stores. However, musical instrument dealers tend to sell products that are highly technical in nature, protected by copyrights or rely on close, physical contact with the buyer. Each of these areas presents unique solutions and requires straightforward, commonsense [...]

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Strength In Numbers: Why Join a Buying Group?

Strength In Numbers: Why Join a Buying Group?

| June 12, 2013 | 0 Comments

You just opened your e-mail only to see an ad from a big-box or chain store offering the same merchandise to consumers at a lower price than you’re paying for it. How many times have you commented on (or griped, complained and ranted about) how these businesses have all the buying power because they have [...]

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It’s Time To Exercise Your Authority

It’s Time To Exercise Your Authority

| May 15, 2013 | 0 Comments

How do you want your store to be perceived online? What impression do you want to make to your customers? Simply posting bits of information about your business and possibly adding a few products to a shopping cart isn’t really going to do much to inspire and motivate customers to remain engaged, build their trust [...]

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