Author Archive: By Gene Fresco

rss feed

READ, DAMN IT, READ!

READ, DAMN IT, READ!

| April 18, 2014 | 0 Comments

Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, you have to read! emailprint

email

Continue Reading

Be The Life Of The Party… Learn To Play An Instrument!

Be The Life Of The Party… Learn To Play An Instrument!

| March 18, 2014 | 0 Comments

Too corny? Wrong! I know some of you think this headline in an ad would be too corny. Hey, maybe you’re right. However, if you want to appeal to the emotion of “recognition,” this is one way to do it. I have said it many times: People buy emotionally and, later, justify it with logic. [...]

Continue Reading

Words Of Wisdom

Words Of Wisdom

| February 24, 2014 | 0 Comments

“It’s what you learn after you know it all that counts.” Those words were spoken by John R. Wooden. He was an American basketball player and coach, earning the nickname the “Wizard of Westwood.” Wooden won 10 NCAA National Championships in a 12-year period. Here are some of his words of wisdom to help you [...]

Continue Reading

I Need To Know

I Need To Know

| January 23, 2014 | 0 Comments

The most frustrating aspect of writing a sales training column is not knowing whether my readers apply what I teach them and, thus, increase their sales. I get some e-mails that tell me some of you are using my information to become a better salesperson, but I don’t receive enough to be sure I am [...]

Continue Reading

Let’s Make Lots Of Green In 2014!

Let’s Make Lots Of Green In 2014!

| December 19, 2013 | 0 Comments

  If you are cheering…Good Job! If you are crying…then do better in 2014! However, you can only do better if you have a good plan. Without a plan, you might be crying next year, too. You have 12 months to get it done. Put another way, you have 52 weeks to get it done. [...]

Continue Reading

One Idea Leads to Another

One Idea Leads to Another

| November 15, 2013 | 0 Comments

In my most recent column, I wrote about a preacher having called me and said, “I will pay you anything you want if you’ll come to Fredericksburg and teach my people how to set up our sound system.” As you know, I did it and I charged him $250. Well, being a thinker, I began [...]

Continue Reading

“e” IS FOR EFFORT

“e” IS FOR EFFORT

| October 22, 2013 | 0 Comments

When I was in grammar school, my teacher told my parents, “Gene could be an ‘A’ student, if he only made an effort.” I didn’t understand what making an effort meant. So, I asked my parents, “What does making an effort mean?” They explained that making an effort meant paying attention in class, doing my [...]

Continue Reading

Know what you are selling

Know what you are selling

| September 18, 2013 | 0 Comments

Most of us don’t know what we are selling. We think we just sell musical instruments that people ought to buy. We don’t know the true value of what we are selling. The ability to play a musical instrument has benefits beyond just making music. Plato, the great Greek philosopher, said, “Music is the moral [...]

Continue Reading

Spring Into The Fourth Quarter!

Spring Into The Fourth Quarter!

| August 15, 2013 | 0 Comments

I’m sorry to say that I missed the Summer NAMM show in Nashville because of health issues. My cardiologist told me not to go because of breathing issues. I have congestive heart failure and, when the fluid builds up, breathing becomes difficult and I have to eliminate the fluid. I just can’t seem to improve [...]

Continue Reading

Investment Time

Investment Time

| July 15, 2013 | 0 Comments

I received only one suggestion on how to get customers during the summer “slow” period. I know the reason why, too. The music business is so competitive these days that you don’t want to give your competition any good ideas that they might use against you! Ron Lukowski wrote me and told me a story [...]

Continue Reading