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Breaking Into The DJ Market

Breaking Into The DJ Market

| August 28, 2014 | 0 Comments

By Nithin Cherian, Marketing Manager, Live Sound, Yamaha Corp. of America Musical instrument retailers often face a common problem: reaching the DJ segment. Sometimes, the usual tactics, including advertising in trade publications and exhibiting at DJ trade shows, bring limited results. When asked how to crack the market, my usual reply is to offer some […]

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Progress Report: The Changing Wireless Spectrum & Music Retailers

Progress Report: The Changing Wireless Spectrum & Music Retailers

| August 27, 2014 | 0 Comments

By Mark Brunner, Senior Director, Global Brand Management, Shure Inc. Radio Frequency (RF) spectrum is the lifeblood of wireless technologies of all kinds, and it is a finite resource. Since the 1970s, the FCC has allocated spectrum in the U.S. for wireless microphones and related audio equipment primarily in the ranges (bands) dedicated to over-the-air […]

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Searching For ‘The Bacon Of Music’

Searching For ‘The Bacon Of Music’

| August 20, 2014 | 0 Comments

The other day, my friend shared a meme with me on Facebook that said, “Bass is the bacon of music.” Those words were printed over a pretty hot-looking bass covered by an equally delicious-looking tray of bacon. He knows me. I cracked up. Of course, those who aren’t bass players might disagree with that statement, […]

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SEEING RED IN THE BIG APPLE

SEEING RED IN THE BIG APPLE

| August 15, 2014 | 0 Comments

John Sebastian wasn’t wrong. New York City is one hot town in the summer. Still, when you’re a covert operative, like me, with a rich client, you’re not just intrinsically cool…you’re actually cool, too. I had my lightweight seersucker suit on. My girl, The Princess, was showering in our big bathroom at The Plaza. And […]

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Vnewsletter – July 24,2014

Vnewsletter – July 24,2014

| July 24, 2014 | 0 Comments

Prominent Company Named ‘Best and Brightest’ Once Again Hosted by Jill Nicolini Composite Acoustics Brings The Gift Of Music Harman Pro Makes Major Executive Move What Mic System Does Miley Depend On? Ink Dries On Mono, KMC Distribution Deal Shure Is Among The Best And Brightest A Quick And Dirty Recap Of Summer NAMM… and […]

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Vnewsletter – July 10, 2014

Vnewsletter – July 10, 2014

| July 10, 2014 | 0 Comments

Summer NAMM’s Set to Turn Up the Heat Hosted by Jill Nicolini PreSonus’ Awesome New Headquarters Audio Industry Mourns Michael Reeves Make Music Day’s Wildly Successful Hal Leonard, QSC Audio Ink Deal D’Addario Foundation Serves The Community Summer NAMM Has Finally Arrived!… and much more! July 10, 2014 | Episode No. 182 | Run time: 00.12:09  Vnewsletter […]

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Vnewsletter – June 30, 2014

Vnewsletter – June 30, 2014

| June 30, 2014 | 0 Comments

A Sneak Peek at Sizzling Summer NAMM Debuts Hosted by Jill Nicolini Music China Just Keeps On Growing Harman Professional Opens Technology Center Fender Promotes Richard McDonald Amazing Tribute Show Relies On Chauvet Sweetwater Has A Highly Successful GearFest Summer NAMM New Product Spotlight… and much more! June 30, 2014 | Episode No. 181 | Run time: […]

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<center>30th ANNUAL NAMM TEC AWARDS</center>

30th ANNUAL NAMM TEC AWARDS

| June 25, 2014 | 0 Comments

The NAMM FOUNDATION Invites YOU and YOUR READERS to SUBMIT NOMINEES in TECHNICAL, CREATIVE and STUDIO DESIGN categories for the 30th ANNUAL NAMM TEC AWARDS CLICK HERE to submit an entry in the following categories:  Outstanding Technical Achievement—Products Outstanding Creative Achievement Outstanding Achievement in Studio Design   To submit a nomination, download and print out […]

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Something HOT is Brewing at Summer NAMM 2014

Something HOT is Brewing at Summer NAMM 2014

| June 19, 2014 | 0 Comments

These companies are excited about what they’re showing in Nashville… Click play for a sneak-peek!

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MI SPY GETS HIS JUST ‘DESERTS’

MI SPY GETS HIS JUST ‘DESERTS’

| June 18, 2014 | 0 Comments

Editor’s Note: Subsequent to our Spy’s visit, Brown’s Music closed and it’s now been replaced by Stan’s Music. The description that follows is of a store visit that preceded that changeover. It’s always a thrill when The Chief calls me on the Spyphone to let me know he has another assignment, if I choose to […]

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