Author Archive: Ron Lukowski

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That’s Not The Milk We Drink!

That’s Not The Milk We Drink!

| September 19, 2013 | 0 Comments

Sorry for using a “Two and a Half Men” joke, but it will help to get a point across regarding branding. I had a recent shopping experience that I hope will clarify my thoughts on the subject. In a classic “Two and a Half Men” episode, Uncle Charlie goes shopping with his nephew, Jake, and, […]

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