RSSCategory: Columns

Why The NAMM Show Still Matters

Why The NAMM Show Still Matters

| March 19, 2015 | 0 Comments

As I started making NAMM show appointments with various reps, many of whom have become friends over the years, my upcoming wedding often came up. Imagine the reps’ reactions when I told them I had to leave for the NAMM show four days after getting married! I know…it sounds a little crazy to go to […]

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7 Tips For Handling Bad Online Reviews

7 Tips For Handling Bad Online Reviews

| March 19, 2015 | 0 Comments

A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess of $500. Not only do they examine the product information, but they also scrutinize online reviews. A bad online review on sites like Yelp, Foursquare, Google Places, Yahoo […]

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Face to Face

Face to Face

| March 19, 2015 | 0 Comments

I didn’t make it to the NAMM show in Anaheim this year. Cost and store coverage prevented me from going, and I really missed it. Sure, heading out of the northeast Ohio refrigerator for sunny California in January has its appeal, but that’s not why I wish I had been able to go. Of course, […]

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Go With The Pro

Go With The Pro

| March 9, 2015 | 0 Comments

Whether walking into its Los Angeles-based store or visiting its state-of-the-art Web site, one need only look at Westlake Pro to know one is in the company of experts. George Adjieff and Joe Taupier—who had managed the store for many years before they became its Owners in a management buyout—have gone to great lengths to […]

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First Impressions Are Everything

First Impressions Are Everything

| March 2, 2015 | 0 Comments

I make it a practice to Google dealers who contact me, as well as to visit their websites and their Facebook pages to see what their stores are like. A surprising number of stores maintain no Internet presence at all, or have terribly outdated websites. Many of the Facebook pages I visit are sparse and […]

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It Takes A ‘Villa’

It Takes A ‘Villa’

| March 2, 2015 | 0 Comments

Music Villa has been a part of the Bozeman MT music scene since the 1970s, but it’s under the leadership of Paul Decker that the store has really taken off, growing not only in its physical footprint but also in its online presence and its value to the community. Decker took over the store from […]

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What’s In It For Me?

What’s In It For Me?

| February 19, 2015 | 0 Comments

Today’s consumer has more buying choices than ever before. Many, without even realizing it, have taken on an attitude that asks, “What’s in it for me?” Although this might initially sound selfish and one-sided, it’s become a broad-based attitude shift with shoppers and it has to be addressed. This fundamental attitude dictates all their actions […]

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Business As Unusual

Business As Unusual

| February 19, 2015 | 0 Comments

You hear people bandy about a particular phrase—“disruptive innovation”—a lot these days. Disruptions are everywhere: from new payment systems like Square or Apple Pay, to ride or lodging services like AirBnB, Lyft and the beleaguered Uber. At their most effective, they can transform an industry…even replace longstanding institutions. Although dwindling numbers remember it, television did […]

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Vendors: Friend Or Frenemy?

Vendors: Friend Or Frenemy?

| February 16, 2015 | 0 Comments

Two op-eds I recently wrote for The Music & Sound Retailer, “Why We Fired Fender” and “In Defense Of The Middle Man,” both highlighted the unique and challenging relationships that exist between MI retail stores and their vendors. I have spoken to many colleagues in the MI retail industry since those op-eds were published—on both […]

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9 Worst eBay Seller Mistakes

9 Worst eBay Seller Mistakes

| February 2, 2015 | 0 Comments

Love it or hate it, eBay has become a formidable competitor to music retailers. Although originally intended for individuals to clear out their attics, eBay has evolved to become one of the most popular vehicles for selling musical instruments and accessories across the world. The statistics validate eBay’s popularity, and the number of active registered […]

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