RSSCategory: Columns

When You’re Here, You’re Family

When You’re Here, You’re Family

| April 14, 2015 | 0 Comments

Clark’s Music Center, of Jacksonville FL, is first and foremost a family business. Owner Clark Kirkwood, his wife Lisa, their son Joseph and Clark’s parents work in the store every day. And Chris Basile, a partner who works remotely from New Jersey, is considered a member of the extended Kirkwood family, as well. That sense […]

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User Reviews: They Can’t Put Anything On The Internet That Isn’t True!

User Reviews: They Can’t Put Anything On The Internet That Isn’t True!

| April 14, 2015 | 0 Comments

By now, everyone’s seen the famous “French model commercial” in which an attractive woman tells a friend, “They can’t put anything on the Internet that isn’t true.” She then introduces her friend to her date, whom she met on the Internet: a French model…who is clearly anything but. Everyone loves this commercial. It’s hilarious because […]

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8 Ways To Free Your Business From Stagnation

8 Ways To Free Your Business From Stagnation

| April 14, 2015 | 0 Comments

You’ve been in business for a while and seem to have found your groove. Customers are responding favorably to the lines and services you’re offering, and revenues have been good. Now that things have started to stabilize and become consistent, you might find yourself feeling stagnant and looking around for the next big challenge. The […]

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Why The NAMM Show Still Matters

Why The NAMM Show Still Matters

| March 19, 2015 | 0 Comments

As I started making NAMM show appointments with various reps, many of whom have become friends over the years, my upcoming wedding often came up. Imagine the reps’ reactions when I told them I had to leave for the NAMM show four days after getting married! I know…it sounds a little crazy to go to […]

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7 Tips For Handling Bad Online Reviews

7 Tips For Handling Bad Online Reviews

| March 19, 2015 | 0 Comments

A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess of $500. Not only do they examine the product information, but they also scrutinize online reviews. A bad online review on sites like Yelp, Foursquare, Google Places, Yahoo […]

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Face to Face

Face to Face

| March 19, 2015 | 0 Comments

I didn’t make it to the NAMM show in Anaheim this year. Cost and store coverage prevented me from going, and I really missed it. Sure, heading out of the northeast Ohio refrigerator for sunny California in January has its appeal, but that’s not why I wish I had been able to go. Of course, […]

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Go With The Pro

Go With The Pro

| March 9, 2015 | 0 Comments

Whether walking into its Los Angeles-based store or visiting its state-of-the-art Web site, one need only look at Westlake Pro to know one is in the company of experts. George Adjieff and Joe Taupier—who had managed the store for many years before they became its Owners in a management buyout—have gone to great lengths to […]

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First Impressions Are Everything

First Impressions Are Everything

| March 2, 2015 | 0 Comments

I make it a practice to Google dealers who contact me, as well as to visit their websites and their Facebook pages to see what their stores are like. A surprising number of stores maintain no Internet presence at all, or have terribly outdated websites. Many of the Facebook pages I visit are sparse and […]

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It Takes A ‘Villa’

It Takes A ‘Villa’

| March 2, 2015 | 0 Comments

Music Villa has been a part of the Bozeman MT music scene since the 1970s, but it’s under the leadership of Paul Decker that the store has really taken off, growing not only in its physical footprint but also in its online presence and its value to the community. Decker took over the store from […]

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What’s In It For Me?

What’s In It For Me?

| February 19, 2015 | 0 Comments

Today’s consumer has more buying choices than ever before. Many, without even realizing it, have taken on an attitude that asks, “What’s in it for me?” Although this might initially sound selfish and one-sided, it’s become a broad-based attitude shift with shoppers and it has to be addressed. This fundamental attitude dictates all their actions […]

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