RSSCategory: Columns

READ, DAMN IT, READ!

READ, DAMN IT, READ!

| April 18, 2014 | 0 Comments

Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, you have to read! emailprint

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Commitment To Leadership

Commitment To Leadership

| April 17, 2014 | 0 Comments

Crucial to the success of the environment-of-ideas approach that Dan Vedda has recently been espousing is another element he thinks of as a “commitment to leadership.”

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Using Videos: A Persuasive Value Proposition

Using Videos: A Persuasive Value Proposition

| April 16, 2014 | 0 Comments

Videos are everywhere and it seems that everyone is embracing them. Whether you’re a one-person shop or large chain store, David Hall believes video should be part of your online strategy.

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UP, UP<strong>TOWN AND AWAY</strong>

UP, UPTOWN AND AWAY

| March 19, 2014 | 0 Comments

It has been 23 years since Jim Nardi first opened Uptown Music in a 600-square-foot space located next to a hardware store. Although the store’s physical presence has grown exponentially—Nardi purchased a carpet retailer that was going out of business in 2007, creating 5,000 square feet of display space, plus another 3,000 square feet for [...]

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Be The Life Of The Party… Learn To Play An Instrument!

Be The Life Of The Party… Learn To Play An Instrument!

| March 18, 2014 | 0 Comments

Too corny? Wrong! I know some of you think this headline in an ad would be too corny. Hey, maybe you’re right. However, if you want to appeal to the emotion of “recognition,” this is one way to do it. I have said it many times: People buy emotionally and, later, justify it with logic. [...]

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Give Your Web Site A Performance Review

Give Your Web Site A Performance Review

| March 17, 2014 | 0 Comments

During conversations with dealers at NAMM, it was interesting to hear comments regarding the overall performance of their Web sites. Many want to develop plans to have their Web sites draw new business; others focus on building repeat business. There was a common concern that many do not know how to review their Web sites [...]

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Steal From The Best

Steal From The Best

| March 17, 2014 | 0 Comments

Where do you get your ideas…the ones you implement to try to grow your business or improve your operating efficiency? Trade mags like The Retailer? Customer feedback? Competitors? All are viable grist for inspiration, but I’d like to suggest that we all look further than these sources. I’d consider these “line of sight”: direct, obvious [...]

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A Vintage Shop Grows In Brooklyn

A Vintage Shop Grows In Brooklyn

| February 25, 2014 | 0 Comments

A rarity among his contemporaries, Steven Uhrik, Owner of Retrofret Vintage Guitars (Brooklyn NY), grew his business out of a love for the technology behind musical instruments and a fascination with how the instruments work. Uhrik was working as a tech and luthier when, in 1983, he acquired a loft building in Brooklyn that formerly [...]

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Must-Read Tips For Starting A Music Store Blog

Must-Read Tips For Starting A Music Store Blog

| February 24, 2014 | 0 Comments

Thinking about starting a blog to promote your music store? Before you get started, let’s take a closer look at what you should consider prior to jumping in. A blog can build credibility, establish you as an expert, open your business to organic search traffic, help grow an audience and become an effective part of [...]

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Words Of Wisdom

Words Of Wisdom

| February 24, 2014 | 0 Comments

“It’s what you learn after you know it all that counts.” Those words were spoken by John R. Wooden. He was an American basketball player and coach, earning the nickname the “Wizard of Westwood.” Wooden won 10 NCAA National Championships in a 12-year period. Here are some of his words of wisdom to help you [...]

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