RSSCategory: Columns

Head Of The Class

Head Of The Class

| October 21, 2014 | 0 Comments

Tracy Leenman is not only the proud Owner of Musical Innovations; she also travels the country doing workshops and clinics, conducting, and teaching sessions for NAMM University and other music-education groups. Given how busy and prolific this current stage of her career is, it’s difficult to believe that, approximately seven years ago, Leenman was ready […]

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We’ve Got A Problem

We’ve Got A Problem

| October 20, 2014 | 0 Comments

Actually, we have 10 problems. Here they are: Beyoncé Miley Cyrus Jay-Z Usher Nicki Minaj Chris Brown Rihanna Justin Bieber Drake Kanye West They are among the top music performers of 2014, and the problem has nothing to do with taste in music. The problem is this: they sing and dance, but they don’t play […]

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Is Your Store Perceived As Credible?

Is Your Store Perceived As Credible?

| October 17, 2014 | 0 Comments

You only have 10 seconds to engage and retain a visitor to your Web site. Today’s Internet-savvy consumer has become very good at assessing a Web site in seconds. Is your home page welcoming? Do you have an “About Us” page? What kind of help are you offering to keep them on the site? Are […]

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The Hidden Industry

The Hidden Industry

| October 16, 2014 | 0 Comments

Although I usually talk about the Community Music Store’s place in our changing industry, I’m always aware that lurking in a dim corner of the music products business model is what I think of as the Music Underground. Seldom glamorous, it is responsible for (I believe) a very large chunk of our collective revenue, despite […]

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The Most Interesting Person I Ever Met

The Most Interesting Person I Ever Met

| September 24, 2014 | 0 Comments

I’ve met hundreds of rock stars and country stars, but the most interesting person I ever met was not a musician; he was a master marketeer. His name was Earl “Madman” Muntz. I learned that he was developing a six-foot projection television and I got the bright idea to buy some for Sunn and offer […]

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Disintermediation

Disintermediation

| September 22, 2014 | 0 Comments

Sometimes, my column is triggered by a news item; often, one specific encounter within our industry is the inspiration. But there are times when little bits of information from the world at large start sticking together and I sense a change in the Force, so to speak. Call it taking the pulse or sampling the […]

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You’ve Got To Let Them Know <strong>YOU’RE HERE</strong>

You’ve Got To Let Them Know YOU’RE HERE

| August 25, 2014 | 0 Comments

In all my travels as a rep, I can’t remember ever talking to a dealer about advertising. I can’t remember the last time I saw a television commercial for an independent music store, either. You’ve got to let customers know you’re here and you want their business. You have to allocate at least five percent […]

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<strong>Frequent Flyer</strong> Meets Frequent Buyer

Frequent Flyer Meets Frequent Buyer

| August 22, 2014 | 0 Comments

Loyalty programs, although appearing to be the latest trend, have been around for many years. An early pioneer, S & H Green Stamps, was based on rewarding consumers with stamps redeemable for appliances and other merchandise. An innovative, modern-day loyalty program was launched in 1981 by American Airlines and was quickly duplicated by its competition […]

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Adults Rule

Adults Rule

| August 21, 2014 | 0 Comments

When I first entered this industry more than 30 years ago, I was struck—and charmed, really—by the adults I encountered who wanted to make music. As a person who began playing as a student and never stopped, I didn’t really think about being a former player, let alone what it would be like to have […]

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In the Key of Middle C

In the Key of Middle C

| August 20, 2014 | 0 Comments

In the 12 years since Myrna Sislen took over as Owner of Washington DC’s Middle C Music, she has become known as a tireless advocate for the independent music retailer. Whether she is giving a seminar at the NAMM show, lobbying for music education on Capitol Hill or hand-delivering instruments to needy children in South […]

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