Category: Business & Marketing
Use Your Web Site To Drive Traffic To Your Store
By David Hall, Vice President Sales and Marketing, Pro-Active Websites Irrespective of whether you are selling online, the first impression your company makes is typically through your Web site. The number of online shoppers is growing rapidly, and they are turning to the Web first to shop for musical products and services. Although the Internet [...]
A Closer Look At Localized SEO Marketing
By David Hall, Vice President Sales and Marketing, Pro-Active Websites Localized Search Engine Optimization (Local SEO) is the process of optimizing your Web site to perform better by allowing it to be found using keywords that relate to the region, city or area in which your store is located. Irrespective of whether you have a [...]
An Introduction To Social Marketing
By David Hall, Vice President Sales and Marketing, Pro-Active Websites Social networks now dominate the Internet, and retailers are scrambling to find ways to cultivate relationships and, ultimately, market through these channels. End users are experiencing a new sense of power and are changing how they shop and interact with retailers online. Many retailers are [...]
eCommerce FAQs For Music Retailers
By David Hall, Vice President Sales and Marketing, Pro-Active Websites Whether you’re considering starting up an eCommerce Web site, currently selling online or wanting to expand your Internet presence, you’ll most likely encounter some challenging questions. Most center on three main topics: the business of eCommerce, store content and design, or Web site marketing. This [...]
A Closer Look At Great Web Site Content
By David Hall, Vice President Sales and Marketing, Pro-Active Websites The information contained within a Web site is its content. Generally, the more useful and relevant content a Web site offers, the more successful it will be. Content can include products, articles, tutorials, video product reviews, podcasts, industry news, opinions or whatever might be interesting [...]
New Year’s Resolutions For Your Website
By David Hall, Vice President Sales and Marketing, Pro-Active Websites The end of 2011 means a fresh start in a new year filled with possibilities. Many people make personal resolutions that vary from quitting smoking to spending more time with the family to starting a fitness routine. Although it’s great to take steps to improve [...]
