RSSCategory: Business & Marketing

OLD WAYS WON’T OPEN NEW DOORS

OLD WAYS WON’T OPEN NEW DOORS

| December 19, 2013 | 0 Comments

A friend recently posted the quote on Facebook: “Old ways won’t open new doors.” The message inspired dozens of likes and comments, with many posting similar adages. It made me think about how he used social media to share this truism and the reactions that it caused. Social media for music retailers is one of […]

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Don’t Just Take My Word for It… Listen To What GE Capital Bank Says

Don’t Just Take My Word for It… Listen To What GE Capital Bank Says

| November 15, 2013 | 0 Comments

Consumer credit icon GE Capital Retail Bank (GECRB) has released its second annual Major Purchase Shopper Study. The results are promising for music retailers that sell online, and they give hope to those with brick-and-mortar stores. The study shows a growing number of consumers extensively research and compare prices and financing offers online before making […]

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How To Reach Out To Customers Without Being Annoying

How To Reach Out To Customers Without Being Annoying

| September 17, 2013 | 0 Comments

To successfully connect online with customers, music retailers have to figure out how to stay on their radar without being perceived as overbearing. Social media, e-mail, branded promotional items and print mailings provide an effective arsenal of tools to stay in touch with customers and promote your products and services. Using them wisely can raise […]

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10 Solutions To Fix Difficult Customer Service Situations

10 Solutions To Fix Difficult Customer Service Situations

| August 15, 2013 | 0 Comments

Today’s consumer is accustomed to a “no questions asked” return policy perpetuated by many of the big-box stores. However, musical instrument dealers tend to sell products that are highly technical in nature, protected by copyrights or rely on close, physical contact with the buyer. Each of these areas presents unique solutions and requires straightforward, commonsense […]

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Strength In Numbers: Why Join a Buying Group?

Strength In Numbers: Why Join a Buying Group?

| June 12, 2013 | 0 Comments

You just opened your e-mail only to see an ad from a big-box or chain store offering the same merchandise to consumers at a lower price than you’re paying for it. How many times have you commented on (or griped, complained and ranted about) how these businesses have all the buying power because they have […]

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It’s Time To Exercise Your Authority

It’s Time To Exercise Your Authority

| May 15, 2013 | 0 Comments

How do you want your store to be perceived online? What impression do you want to make to your customers? Simply posting bits of information about your business and possibly adding a few products to a shopping cart isn’t really going to do much to inspire and motivate customers to remain engaged, build their trust […]

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How To Get Your First 1,000 Facebook Fans

How To Get Your First 1,000 Facebook Fans

| April 12, 2013 | 0 Comments

Vice President Sales and Marketing, Cutting-Edge Solutions Promoting a vacant Facebook page is kind of like running an empty pizza parlor. You might have the best pizza in town, but, if no one comes in to eat, what’s the point? The same holds true for your Facebook fan page. Great content will go to waste […]

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Some New Year’s Resolutions To Stick To!

Some New Year’s Resolutions To Stick To!

| February 20, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions The arrival of 2013 brings a fresh start with wonderful possibilities. Many people make resolutions that focus on personal goals, such as losing weight, quitting smoking, etc. Although it’s a great time to take steps to improve the quality of your life, why not also […]

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A Closer Look At QR Codes

A Closer Look At QR Codes

| January 24, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions The facts are in, and it’s good news for brick-and-mortar stores. According to a new study by Deloitte, consumers who use smartphones when out shopping are 14 percent more likely to make a purchase while in the store than those without them. Deloitte’s study, “The […]

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Ways To Profit As Customers ‘GET SMART’

Ways To Profit As Customers ‘GET SMART’

| December 14, 2012 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions It’s interesting to see how smartphone use has affected sales for brick-and-mortar dealers. Many feel that it’s starting to hurt their businesses. Customers come into your store, examine your products, play your instruments and then shop online for cheaper prices. But for every negative, there’s […]

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