RSSCategory: Columns

Beat Your Competitors At Their Own Game

Beat Your Competitors At Their Own Game

| July 18, 2014 | 0 Comments

Whether you realize it or not, your competition is watching you. They scrutinize your activities and look at your strengths and weaknesses. They take this information and adapt it to drive their own sales and marketing efforts. More importantly, they look at your weaknesses to try to develop ways to woo customers away from you. […]

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Guitar Center and Behringer Play Hardball

Guitar Center and Behringer Play Hardball

| July 18, 2014 | 0 Comments

I’m sure most of you caught the news in mid-May that Guitar Center served Behringer walking papers, dropping its products and terminating the business relationship. It seems our industry’s largest brick-and-mortar chain is fed up with, as the quote read, “Behringer’s revision to untenable business terms late last year and a continuous history of attempting […]

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OJT: On The Job Training

OJT: On The Job Training

| June 25, 2014 | 0 Comments

When I enlisted in the U.S. Air Force, the recruiter told me I could either go to a technical training school or get OJT. Not knowing what “OJT” was, I asked him, “What’s that?” He said, “On the job training. You will go to an assignment and they’ll teach you how to do your job.” […]

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E-mail Marketing Isn’t Dead… You’re Probably Just Doing It Wrong!

E-mail Marketing Isn’t Dead… You’re Probably Just Doing It Wrong!

| June 24, 2014 | 0 Comments

With countless music businesses focusing their promotional efforts on social media, many now view e-mail marketing as a dead issue. Reality doesn’t agree! In fact, with a strong content-enhancement approach, e-mail marketing is more powerful and effective than ever. Why? Because it moves the conversation about your products and services to a more personal environment…the […]

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‘The Death of the Acoustic Guitars’ BACKLASH

‘The Death of the Acoustic Guitars’ BACKLASH

| June 23, 2014 | 1 Comment

In the last couple of issues, I’ve been talking about the value and power that remain in the brick-and-mortar shopping experience. I truly believe that all the disruptive technologies and paradigm shifts that buffet us now will change how we present that experience, but they will not erase it. However, it is up to us […]

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Singing The ‘Bluesairmen’

Singing The ‘Bluesairmen’

| June 20, 2014 | 0 Comments

For musicians seeking the best-quality used guitars, basses, amps and effects, Bluesairmen Guitars is a beacon in the otherwise-limited MI market of Garden City MI, some 20 minutes west of Detroit. Original Owner David Goldsworthy opened the shop in May 2005 “to help bring the old-days, hands-on vibe back to a guitar shop after everyone’s […]

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<strong>Help!</strong> My Web Guy Just Quit!

Help! My Web Guy Just Quit!

| May 30, 2014 | 0 Comments

Every once in a while, a store is fortunate enough to have one person who can fulfill all the roles of a Web site coordinator, with technical knowledge and communications skills bundled in a single “Web guy.” This tends to be the approach most music retailers have to managing their Web sites. Sadly, this circumstance […]

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The Power Of Contact

The Power Of Contact

| May 30, 2014 | 0 Comments

As I write this, the music for Disney’s “Frozen” is selling like the proverbial…er, hotcakes. The House of Mouse hasn’t had this big of a success in years, and the sheet music is following the trend. Even Taylor Swift’s music hasn’t had the surge—let alone the staying power—of this hit. Of course, the coupling of […]

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The Little Store That Could

The Little Store That Could

| May 27, 2014 | 0 Comments

Island Music is one of the East Coast’s must-see musical instrument retailers, with a jaw-dropping inventory that literally goes from the floor to the top of the 16-foot ceilings. However, that wasn’t always the case. Having overcome considerable early adversity, Island Music has truly become “the little store that could.” Island Music’s story dates back […]

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High Strung Violins & Guitars Changes Keys

High Strung Violins & Guitars Changes Keys

| May 27, 2014 | 0 Comments

High Strung Violins & Guitars, Durham NC’s 25-plus-year-old music store, is on the move again, this time expanding from 1805 W. Markham to the corner building right next door. The former Trinity Lounge/Sirens venue is now serving up guitars and violins instead of wine and beer. The Grand Opening Party was held on February 22 […]

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