RSSCategory: Columns

The Little Store That Could

The Little Store That Could

| May 27, 2014 | 0 Comments

Island Music is one of the East Coast’s must-see musical instrument retailers, with a jaw-dropping inventory that literally goes from the floor to the top of the 16-foot ceilings. However, that wasn’t always the case. Having overcome considerable early adversity, Island Music has truly become “the little store that could.” Island Music’s story dates back […]

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High Strung Violins & Guitars Changes Keys

High Strung Violins & Guitars Changes Keys

| May 27, 2014 | 0 Comments

High Strung Violins & Guitars, Durham NC’s 25-plus-year-old music store, is on the move again, this time expanding from 1805 W. Markham to the corner building right next door. The former Trinity Lounge/Sirens venue is now serving up guitars and violins instead of wine and beer. The Grand Opening Party was held on February 22 […]

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READ, DAMN IT, READ!

READ, DAMN IT, READ!

| April 18, 2014 | 0 Comments

Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, you have to read!

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Commitment To Leadership

Commitment To Leadership

| April 17, 2014 | 0 Comments

Crucial to the success of the environment-of-ideas approach that Dan Vedda has recently been espousing is another element he thinks of as a “commitment to leadership.”

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Using Videos: A Persuasive Value Proposition

Using Videos: A Persuasive Value Proposition

| April 16, 2014 | 0 Comments

Videos are everywhere and it seems that everyone is embracing them. Whether you’re a one-person shop or large chain store, David Hall believes video should be part of your online strategy.

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The Mayor of Music City, Maryland

The Mayor of Music City, Maryland

| April 15, 2014 | 0 Comments

In 1965, five miles south of Baltimore in Catonsville MD, a young musician and music fan opened a small eight-by-eight shop behind a coin shop and started teaching music lessons there. Almost 50 years and thousands of square feet later, Bill’s Music has become an irreplaceable part of the Catonsville music community, offering a one-stop […]

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UP, UP<strong>TOWN AND AWAY</strong>

UP, UPTOWN AND AWAY

| March 19, 2014 | 0 Comments

It has been 23 years since Jim Nardi first opened Uptown Music in a 600-square-foot space located next to a hardware store. Although the store’s physical presence has grown exponentially—Nardi purchased a carpet retailer that was going out of business in 2007, creating 5,000 square feet of display space, plus another 3,000 square feet for […]

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Be The Life Of The Party… Learn To Play An Instrument!

Be The Life Of The Party… Learn To Play An Instrument!

| March 18, 2014 | 0 Comments

Too corny? Wrong! I know some of you think this headline in an ad would be too corny. Hey, maybe you’re right. However, if you want to appeal to the emotion of “recognition,” this is one way to do it. I have said it many times: People buy emotionally and, later, justify it with logic. […]

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Give Your Web Site A Performance Review

Give Your Web Site A Performance Review

| March 17, 2014 | 0 Comments

During conversations with dealers at NAMM, it was interesting to hear comments regarding the overall performance of their Web sites. Many want to develop plans to have their Web sites draw new business; others focus on building repeat business. There was a common concern that many do not know how to review their Web sites […]

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Steal From The Best

Steal From The Best

| March 17, 2014 | 0 Comments

Where do you get your ideas…the ones you implement to try to grow your business or improve your operating efficiency? Trade mags like The Retailer? Customer feedback? Competitors? All are viable grist for inspiration, but I’d like to suggest that we all look further than these sources. I’d consider these “line of sight”: direct, obvious […]

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