RSSCategory: Sales Guru

“e” IS FOR EFFORT

“e” IS FOR EFFORT

| October 22, 2013 | 0 Comments

When I was in grammar school, my teacher told my parents, “Gene could be an ‘A’ student, if he only made an effort.” I didn’t understand what making an effort meant. So, I asked my parents, “What does making an effort mean?” They explained that making an effort meant paying attention in class, doing my […]

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Know what you are selling

Know what you are selling

| September 18, 2013 | 0 Comments

Most of us don’t know what we are selling. We think we just sell musical instruments that people ought to buy. We don’t know the true value of what we are selling. The ability to play a musical instrument has benefits beyond just making music. Plato, the great Greek philosopher, said, “Music is the moral […]

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Spring Into The Fourth Quarter!

Spring Into The Fourth Quarter!

| August 15, 2013 | 0 Comments

I’m sorry to say that I missed the Summer NAMM show in Nashville because of health issues. My cardiologist told me not to go because of breathing issues. I have congestive heart failure and, when the fluid builds up, breathing becomes difficult and I have to eliminate the fluid. I just can’t seem to improve […]

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Investment Time

Investment Time

| July 15, 2013 | 0 Comments

I received only one suggestion on how to get customers during the summer “slow” period. I know the reason why, too. The music business is so competitive these days that you don’t want to give your competition any good ideas that they might use against you! Ron Lukowski wrote me and told me a story […]

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It’s Not What You Say… It’s How You Say It

It’s Not What You Say… It’s How You Say It

| June 13, 2013 | 0 Comments

Two things that are important to a sales presentation are humor and metaphors. Humor eases any tension that can arise in a sales presentation, and a metaphor can give one more power. A good example of a metaphor is Shakespeare’s inimitable language in his play As You Like It. He wrote: All the world’s a […]

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The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’

The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’

| May 15, 2013 | 0 Comments

I have kept my sales training to the basics because, just like in school, we aren’t able to read until we first learn our ABCs. There is a lot of psychology connected to selling, because the customer is buying emotionally. You all know that I hate psychobabble. Unfortunately, in selling, the customer’s mind is making […]

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Persistence Is The Key To Success

Persistence Is The Key To Success

| April 12, 2013 | 0 Comments

President Calvin Coolidge said, “Nothing in the world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are the omnipotent.” Persistence is a […]

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Affirmations

Affirmations

| March 15, 2013 | 0 Comments

By Gene Fresco Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” If you are not happy with the results you are getting by selling the way you do, then you have to change something. We are all creatures of habit. We go about our lives doing […]

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How Much Do I Love You?

How Much Do I Love You?

| February 20, 2013 | 0 Comments

By Gene Fresco The five strongest emotions are Survival, Recognition, Love, Sex and Greed. February is the month in which Love prevails. Why? Valentine’s Day! This is the month that people, usually but not necessarily of opposite sexes, express their love. As a child, how many times did you bring home a Valentine’s card to […]

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Here We Go Again…It’s 2013

Here We Go Again…It’s 2013

| January 25, 2013 | 0 Comments

By Gene Fresco The years just keep coming, don’t they? This year, let’s do it right. Most of you will be going to NAMM, because going will tell you what’ll be happening this year. Manufacturers have made their plans for the coming year, and their new products will give you an idea of what they […]

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