RSSCategory: Veddatorial

Disintermediation

Disintermediation

| September 22, 2014 | 0 Comments

Sometimes, my column is triggered by a news item; often, one specific encounter within our industry is the inspiration. But there are times when little bits of information from the world at large start sticking together and I sense a change in the Force, so to speak. Call it taking the pulse or sampling the […]

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Adults Rule

Adults Rule

| August 21, 2014 | 0 Comments

When I first entered this industry more than 30 years ago, I was struck—and charmed, really—by the adults I encountered who wanted to make music. As a person who began playing as a student and never stopped, I didn’t really think about being a former player, let alone what it would be like to have […]

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Guitar Center and Behringer Play Hardball

Guitar Center and Behringer Play Hardball

| July 18, 2014 | 0 Comments

I’m sure most of you caught the news in mid-May that Guitar Center served Behringer walking papers, dropping its products and terminating the business relationship. It seems our industry’s largest brick-and-mortar chain is fed up with, as the quote read, “Behringer’s revision to untenable business terms late last year and a continuous history of attempting […]

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‘The Death of the Acoustic Guitars’ BACKLASH

‘The Death of the Acoustic Guitars’ BACKLASH

| June 23, 2014 | 1 Comment

In the last couple of issues, I’ve been talking about the value and power that remain in the brick-and-mortar shopping experience. I truly believe that all the disruptive technologies and paradigm shifts that buffet us now will change how we present that experience, but they will not erase it. However, it is up to us […]

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The Power Of Contact

The Power Of Contact

| May 30, 2014 | 0 Comments

As I write this, the music for Disney’s “Frozen” is selling like the proverbial…er, hotcakes. The House of Mouse hasn’t had this big of a success in years, and the sheet music is following the trend. Even Taylor Swift’s music hasn’t had the surge—let alone the staying power—of this hit. Of course, the coupling of […]

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Commitment To Leadership

Commitment To Leadership

| April 17, 2014 | 0 Comments

Crucial to the success of the environment-of-ideas approach that Dan Vedda has recently been espousing is another element he thinks of as a “commitment to leadership.”

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Steal From The Best

Steal From The Best

| March 17, 2014 | 0 Comments

Where do you get your ideas…the ones you implement to try to grow your business or improve your operating efficiency? Trade mags like The Retailer? Customer feedback? Competitors? All are viable grist for inspiration, but I’d like to suggest that we all look further than these sources. I’d consider these “line of sight”: direct, obvious […]

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A Problem Beneath the Surface

A Problem Beneath the Surface

| February 19, 2014 | 0 Comments

One thing that concerns me about our industry’s future is the mismatch between growing interest and instrument availability, particularly in the school music market. What makes it difficult to suss out are the strong enrollment numbers many programs seem to have. That means many school music dealers are faced with plenty of rental instrument requests, […]

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Don’t Capture Market Share… EARN IT

Don’t Capture Market Share… EARN IT

| January 23, 2014 | 0 Comments

As I write this, Black Friday (including myriad Black Friday previews, Black-giving holiday openings, Web releases, preview extensions and the ironic “me-too” Cyber Monday previews) has come and gone, and the sloppy, cynical, somewhat desperate selling season has begun—if this distended, scrambling mess of a season can actually be said even to have a beginning. […]

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Skill Set

Skill Set

| December 18, 2013 | 0 Comments

Over the last few months, I’ve been talking about the fact that our real business—or, at least, our business moving forward—is selling not the products but, rather, the experience of making music, at least in terms of our mindset and approach to our customers. So, imagine my surprise when I heard “Shark Tank” billionaire Mark […]

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