RSSCategory: Veddatorial

Don’t Capture Market Share… EARN IT

Don’t Capture Market Share… EARN IT

| January 23, 2014 | 0 Comments

As I write this, Black Friday (including myriad Black Friday previews, Black-giving holiday openings, Web releases, preview extensions and the ironic “me-too” Cyber Monday previews) has come and gone, and the sloppy, cynical, somewhat desperate selling season has begun—if this distended, scrambling mess of a season can actually be said even to have a beginning. […]

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Skill Set

Skill Set

| December 18, 2013 | 0 Comments

Over the last few months, I’ve been talking about the fact that our real business—or, at least, our business moving forward—is selling not the products but, rather, the experience of making music, at least in terms of our mindset and approach to our customers. So, imagine my surprise when I heard “Shark Tank” billionaire Mark […]

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Ask, And Ye Shall Receive

Ask, And Ye Shall Receive

| November 15, 2013 | 0 Comments

Everywhere we turn, we encounter change. Not just “Oooh, that’s different!” change, but also “Where the hell am I?” change. We’re navigating paradigm shifts, disruptive technologies and social upheaval like a lumberjack log roll; even if we’re still on our log, we can hear splashes all around us. At least, it feels that way some […]

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Re-Inventing Necessity

Re-Inventing Necessity

| October 22, 2013 | 0 Comments

If Necessity is the Mother of Invention, then we have to define Necessity to re-invent our stores. And re-invent them we must, because Necessity IS changing. In 1993, who would have thought that a personal, portable phone would be considered a necessity by a vast majority of the population? Most of us no longer feel […]

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Urgency Is A Two-Way Street

Urgency Is A Two-Way Street

| September 16, 2013 | 0 Comments

We are not living in relaxed times. The rapid pace of innovation, the ability for instant—and constant—communication and the regular introduction of “disruptive technologies” have mutated many of us to become impatiently addicted to instant gratification. We want any and every entertainment available with a swipe and a poke, information at our proverbial fingertips and […]

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Guitarmageddon II

Guitarmageddon II

| August 15, 2013 | 0 Comments

If you’ve been following the trades, you might be gleefully crowing over the difficulties Guitar Center seems to be having. Although I shed no tears for the reversals of those who live by the sword, I believe we could be heading for a Dickensian contrast: “It was the best of times, it was the worst […]

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The Age Of Urgency

The Age Of Urgency

| July 15, 2013 | 0 Comments

For decades, a driving force behind consumer behavior has been price. “We’ll beat any price!” has blared out at us from TVs, scrolled across our desktops and splashed across billboards, print ads and store windows. But another force is rising in prominence and, increasingly, it even trumps price when we make choices about goods and […]

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Buying & Selling

Buying & Selling

| May 15, 2013 | 0 Comments

I get e-mails from all corners of the industry, from both the retail and the supply side. Sometimes, the message is “thank you” or “you took the words out of my mouth.” Sometimes, I am accused of a Pollyanna-esque, ivory tower viewpoint. (Pollyanna? Perhaps. Ivory tower? Make that makeshift tree house.) I also get people […]

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Apassionata

Apassionata

| April 12, 2013 | 0 Comments

Almost all of us are passionate about something, and virtually all of us want to share our passion. Whether it’s music, cooking or our favorite football team, few of us pursue these passions privately. We thrive when we interact with kindred spirits, and we get excited when we introduce our consuming interest to someone new. […]

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The O’Reilly Factor

The O’Reilly Factor

| March 15, 2013 | 0 Comments

By Dan Vedda We’ve often talked about the “unique” aspects of our industry: the passionate, hands-on, geek-lust involvement of both consumers and purveyors of music products. “Outsiders don’t get MI” is the common refrain, usually referring to both the models and mechanisms of our business and the outsized passions and peccadilloes of the personalities involved. […]

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