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Get Involved with the PMC:   Making a Difference at NAMM 2015 and through May International Drum Month

Get Involved with the PMC: Making a Difference at NAMM 2015 and through May International Drum Month

| February 5, 2015 | 0 Comments

The Percussion Marketing Council (PMC) hosted a percussion industry leaders panel at the 2015 NAMM Annual All-Member Meeting on January 23. The “Get Involved in Growing the Percussion Industry and Create More Customers in 2015” panel was moderated by Modern Drummer Publications Vice President Kevin Kearns. Panelists included industry leaders: Remo Belli (Remo Inc.), Alan Vater […]

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D’ADDARIO AND LONGTIME PARTNER, ALVAREZ GUITARS,  WORK TO BOOST AWARENESS ABOUT GUITAR HUMIDIFICATION

D’ADDARIO AND LONGTIME PARTNER, ALVAREZ GUITARS, WORK TO BOOST AWARENESS ABOUT GUITAR HUMIDIFICATION

| February 4, 2015 | 0 Comments

D’Addario, the world’s top music accessories manufacturer, and Alvarez, one of the leading acoustic guitar brands worldwide and a long-time D’Addario OEM string customer, have struck up a pilot program in an effort to promote proper guitar humidification. For the duration of 2015, USA-based purchasers of select Alvarez guitars that come with hard-shell cases will […]

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MXL’s Mobile Media Series

MXL’s Mobile Media Series

| February 3, 2015 | 0 Comments

Look around you on a train, in the mall or at the movies, and you’ll have no doubt that we’re in the age of mobile devices. More than just a phone and Web browser, these devices have also become our primary tool to take pictures and shoot video. MXL Microphones, a division of Marshall Electronics, […]

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Guitar Center Reduces Corporate Staff Levels

Guitar Center Reduces Corporate Staff Levels

| January 30, 2015 | 3 Comments

Yesterday, The Music & Sound Retailer learned that there had been a substantial wave of layoffs at Guitar Center, centered specifically on the corporate and field-supervision level. This news comes only a couple of months after the resignation of Mike Pratt, former CEO of Guitar Center, who was replaced by Darrell Webb, as President and […]

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Deal with HGST  Has Huge Capacity for Success

Deal with HGST Has Huge Capacity for Success

| January 28, 2015 | 0 Comments

  At the AES Convention in November, HGST, a Western Digital company (NASDAQ: WDC), unveiled a $5 million strategic partnership between its G-Technology brand and Gobbler, a creative cloud collaboration company. Hal Leonard Corporation announced at NAMM an agreement with HGST to exclusively distribute G-Technology external storage solutions replete with complimentary Gobbler subscriptions. The deal […]

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CHAUVET DJ To Launch Powerful New Lighting Products At NAMM

CHAUVET DJ To Launch Powerful New Lighting Products At NAMM

| January 22, 2015 | 0 Comments

CHAUVET DJ will release 16 new lighting fixtures and accessories at the 2015 NAMM Show this month in Anaheim, California. These game-changing new products range from moving head fixtures, hex technology fixtures and battery-powered wireless lights, to new gear bags and a cutting edge new lighting controller. “As always, CHAUVET DJ’s new products are designed […]

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TRUSST To Show Trussing Products Focused On Ease, Affordability, Versatility & Style At 2015 NAMM

TRUSST To Show Trussing Products Focused On Ease, Affordability, Versatility & Style At 2015 NAMM

| January 19, 2015 | 0 Comments

With more DJs, mobile entertainers and event companies adding the professional look of trussing to their shows, TRUSST from Chauvet is developing products that offer the ease of use, versatility, affordability and style that this market demands.  The company will be showcasing its recent product innovations at 2015 Winter NAMM, Booth #5574.   Highlights of […]

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“Flare” For Excitement! Light Up The Crowd With CHAUVET DJ’s Firebird LED Multi-Color Simulated Flame Effect

“Flare” For Excitement! Light Up The Crowd With CHAUVET DJ’s Firebird LED Multi-Color Simulated Flame Effect

| January 16, 2015 | 0 Comments

  Nothing fires up a crowd more than . . . fire itself!  Now you can instantly add the drama of a leaping column of flames to your show or performance, safely and easily, with CHAUVET DJ’s new Firebird LED multi-color simulated fire effect.   Featuring a built-in flicker effect that perfectly imitates a real […]

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KHS America Announces Reintroduction of MAP Pricing on Hercules Stands

KHS America Announces Reintroduction of MAP Pricing on Hercules Stands

| January 15, 2015 | 0 Comments

In their role as the North American distributor for Hercules Stands, which became effective January 1, 2015, KHS America is reintroducing MAP Pricing for all Hercules products.  The Hercules MAP policy will take effect February 1st, 2015 and will be monitored by Price Manager, an industry leader in MAP monitoring software and current monitoring partner […]

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Music Industry Remembers Peavey Chief Engineer Jack Sondermeyer

Music Industry Remembers Peavey Chief Engineer Jack Sondermeyer

| January 15, 2015 | 0 Comments

Peavey Electronics mourns the loss of one of its most celebrated engineers, Jack Sondermeyer, who passed away on January 4 at the age of 75. Sondermeyer was Peavey’s Chief Engineer for 29 years, and had more than 30 patents to his credit. He was a brilliant and gifted analog design engineer who was well-respected in […]

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