RSSCategory: Words

Breaking Into The DJ Market

Breaking Into The DJ Market

| August 28, 2014 | 0 Comments

By Nithin Cherian, Marketing Manager, Live Sound, Yamaha Corp. of America Musical instrument retailers often face a common problem: reaching the DJ segment. Sometimes, the usual tactics, including advertising in trade publications and exhibiting at DJ trade shows, bring limited results. When asked how to crack the market, my usual reply is to offer some […]

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Progress Report: The Changing Wireless Spectrum & Music Retailers

Progress Report: The Changing Wireless Spectrum & Music Retailers

| August 27, 2014 | 0 Comments

By Mark Brunner, Senior Director, Global Brand Management, Shure Inc. Radio Frequency (RF) spectrum is the lifeblood of wireless technologies of all kinds, and it is a finite resource. Since the 1970s, the FCC has allocated spectrum in the U.S. for wireless microphones and related audio equipment primarily in the ranges (bands) dedicated to over-the-air […]

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Adults Rule

Adults Rule

| August 21, 2014 | 0 Comments

When I first entered this industry more than 30 years ago, I was struck—and charmed, really—by the adults I encountered who wanted to make music. As a person who began playing as a student and never stopped, I didn’t really think about being a former player, let alone what it would be like to have […]

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Searching For ‘The Bacon Of Music’

Searching For ‘The Bacon Of Music’

| August 20, 2014 | 0 Comments

The other day, my friend shared a meme with me on Facebook that said, “Bass is the bacon of music.” Those words were printed over a pretty hot-looking bass covered by an equally delicious-looking tray of bacon. He knows me. I cracked up. Of course, those who aren’t bass players might disagree with that statement, […]

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<strong>MORLEY’S</strong> M2 PEDAL LINE

MORLEY’S M2 PEDAL LINE

| August 20, 2014 | 0 Comments

Sound Enhancement Products, Inc., maker of Morley pedals and Ebtech professional audio solutions, is a company that truly values its customers and, more specifically, the helpful feedback they provide. So, when it comes to Morley’s latest innovation, there’s plenty of credit to go around. Bill Wenzloff, Sales & Marketing Manager, said, “We had been receiving […]

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Southern Comfort

Southern Comfort

| August 18, 2014 | 0 Comments

Emanating from the gorgeous Music City Center, this year’s Summer NAMM, held from July 17 to 19, delivered some “southern comfort” with its trademark blend of bustling product exhibits, progressive education sessions and fun nighttime events. The thousands who descended on an unseasonably cool and cloudy Nashville all seemed to agree their investment to attend […]

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Lighting’s Future Looks Bright: Manufacturers Say MI Retailers’ Opportunities Are Best In A Decade

Lighting’s Future Looks Bright: Manufacturers Say MI Retailers’ Opportunities Are Best In A Decade

| August 18, 2014 | 0 Comments

Long gone are the days of DJing simply being an audio event. To be considered a top DJ, the visual component must be mixed in prominently, to the point that club patrons feel they are part of an experience as opposed simply to listening to music. That’s where lighting comes in. Last year, in our […]

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SEEING RED IN THE BIG APPLE

SEEING RED IN THE BIG APPLE

| August 15, 2014 | 0 Comments

John Sebastian wasn’t wrong. New York City is one hot town in the summer. Still, when you’re a covert operative, like me, with a rich client, you’re not just intrinsically cool…you’re actually cool, too. I had my lightweight seersucker suit on. My girl, The Princess, was showering in our big bathroom at The Plaza. And […]

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Sax And Violins In Tucson

Sax And Violins In Tucson

| July 21, 2014 | 0 Comments

Neither Michael Faltin nor his wife, Leslie, dreamed of becoming business owners. He was a band director, musician and former member of the Drum Corps. She earned her Bachelor’s degree in Chemistry. However, when Michael began teaching music in the local middle schools, “I was frustrated with music store choices in our town and saw […]

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113 Years Of NAMM

113 Years Of NAMM

| July 21, 2014 | 0 Comments

Here you are at the NAMM show again. Did you know that NAMM is 113 years old? There was a book published in 2001 called NAMM 100th: A Century of Service to the Music Products Industry, written by Jane Freundel Levey. The reason I know this is I have a copy of the coffee-table book […]

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