RSSCategory: Words

Jackson Guitars, The Music Zoo Host Clinic Featuring Megadeth Bassist

Jackson Guitars, The Music Zoo Host Clinic Featuring Megadeth Bassist

| November 21, 2014 | 0 Comments

Jackson guitars and The Music Zoo (Roslyn NY) hosted a clinic featuring Megadeth’s David Ellefson and Chris Broderick, who discussed their Jackson signature bass and guitar models on November 12 at the Music Zoo: one of Long Island NY’s most prominent music retailers. The intimate event also commemorated Ellefson’s 50th birthday, and featured performances and storytelling […]

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MAN OH Mandolin

MAN OH Mandolin

| November 18, 2014 | 0 Comments

Acoustic instruments have come back strong. It’s only fitting, since the economy’s been lousy for several years and acoustic instruments are cheap, easy ways to entertain oneself and others without amplifiers and electric bills…or roadies lugging extra gear around! The ukulele started this trend and, now, thanks to artists like Mumford & Sons, as well […]

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And Now For Something  Completely Different

And Now For Something Completely Different

| November 17, 2014 | 0 Comments

The Retailer’s Annual Salute To Lesser-Publicized Music Products Here at The Retailer, we know that the owners, operators and managers of full-line music stores like yours are interested in all the “marquee” products that get lots of ink in every industry trade magazine: products like Fender’s latest electric, Peavey’s newest amp, Taylor’s brand new acoustic […]

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AN <strong>Eco-</strong>Friendly Approach

AN Eco-Friendly Approach

| November 17, 2014 | 0 Comments

One Music Retailer Is Leading The Charge “Going green” is not a trend: it’s an operational way of life that rewards not only the environment, but also the livelihood of many industries. Particularly in music retail, the advantages of eco-friendly processes are evident through waste reduction, cost savings, positive customer perception and more. Although these […]

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Are You <strong>Afraid To Sell?</strong>

Are You Afraid To Sell?

| November 17, 2014 | 0 Comments

As I was preparing to write my column, I wondered if there was such a phobia as “the fear of selling.” If there is, you might subtitle it, “the fear of rejection.” Well, there isn’t one…there’s no such phobia as “the fear of selling.” (I was actually surprised to find there is no such phobia […]

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The Power of the Add-On

The Power of the Add-On

| November 17, 2014 | 0 Comments

Examining The Value Proposition Of Accessories, Bags And Cases With 2014 quickly drawing to a close, independent music store owners across the country are looking for ways to increase their bottom line not only for this year, but also for the ones ahead. And although fluctuations in the economy might affect a customer’s decision to […]

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November Digital Edition

November Digital Edition

| November 17, 2014 | 0 Comments

COVER STORIES The Power Of The Add-On Fluctuations in the economy might affect a customer’s decision to buy large-ticket items like new instruments, but accessory products are proving to be a reliable source of income for retailers. And Now For Something Completely Different The Retailer knows that our readers are interested in all the products […]

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American Values Amid Global Commerce

American Values Amid Global Commerce

| October 23, 2014 | 0 Comments

An American Manufacturer’s Meditation On 21st Century Business Editor’s Note: The writer’s opinions are his own, and should not be construed as reflective of the views of the publisher or The Retailer. As I write this, it’s Labor Day: September 1, 2014. What’s currently in the news? The British Prime Minister is calling for police […]

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Senior VP, Sales and Marketing, Korg USA Andy Rossi

Senior VP, Sales and Marketing, Korg USA Andy Rossi

| October 23, 2014 | 0 Comments

This month, The Retailer is proud to bring you an in-depth, deeply thoughtful interview with one of the music products industry’s most widely respected veterans…someone whose career in the MI industry goes back more than 25 years and whose personal connection to music can be traced to early childhood. Andy Rossi, who this year was […]

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Head Of The Class

Head Of The Class

| October 21, 2014 | 0 Comments

Tracy Leenman is not only the proud Owner of Musical Innovations; she also travels the country doing workshops and clinics, conducting, and teaching sessions for NAMM University and other music-education groups. Given how busy and prolific this current stage of her career is, it’s difficult to believe that, approximately seven years ago, Leenman was ready […]

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