RSSCategory: Columns

Inventory Control

Inventory Control

| April 25, 2016 | 0 Comments

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual people who patronize us. That’s how we survive. Those of us with small stores often control inventory with gut instinct. The biggest chains in the industry have sophisticated software […]

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How To Find Ways To Be Fulfilled In Retail

How To Find Ways To Be Fulfilled In Retail

| April 25, 2016 | 0 Comments

Flex Your Creative Muscles! I’m a guy who loves projects. There’s nothing on earth that I hate more than to be bored. I’m never more excited than I am when I’m learning or tackling something new. Few people in MI know this, but I originally started out wanting to be a painter. After giving up […]

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Shine A Light On Maxwell’s House Of Music

Shine A Light On Maxwell’s House Of Music

| April 21, 2016 | 0 Comments

Maxwell’s House of Music 1710 E. 10th St. Jeffersonville IN 47130 (812) 283-3304 maxwellshouseofmusic.com Mon – Fri: 12pm – 9pm Sat: 10am – 5pm Mark Maxwell, Owner Mark Maxwell grew up in the musical instrument retail business. His parents opened Mom’s Music in Louisville KY, on the border of southern Indiana, in 1981. Maxwell began […]

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Pivotal Roles

Pivotal Roles

| March 24, 2016 | 0 Comments

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then the business will “pivot” and redirect its efforts toward the new goal, while using its existing model to anchor the process. Startups in VC incubators do it constantly. Now, […]

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5 Tips For Telling A Better Story

5 Tips For Telling A Better Story

| March 23, 2016 | 0 Comments

A common theme derived from sessions at the NAMM Show that I attended, or participated in, was building customer engagement. After taking time to let this sink in, it occurred to me that there are two sides to doing this. First, it’s crucial to the livelihood of a store to build its customer base continuously. […]

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We’re All In This Together: What I Learned At The NAMM Show

We’re All In This Together: What I Learned At The NAMM Show

| March 22, 2016 | 0 Comments

Every year, right before the NAMM Show, I get calls from dozens of reps to schedule appointments; this is, of course, an expected part of the process. Whenever new companies call me, I always ask if they’re going to the NAMM Show. That way, I might have an opportunity to see their products in person. […]

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A Music Store With Lots Of Class

A Music Store With Lots Of Class

| March 21, 2016 | 2 Comments

Bertrand Music Enterprises opened with an eye on the needs of music students in the San Bernardino area and, after three decades of growth and success, it remains a leader in the market and a resource for students and educators throughout the area. Bertrand’s focus on music education can be traced to the background of […]

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Concierge Christmas

Concierge Christmas

| February 24, 2016 | 0 Comments

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen a nice jump in student enrollment. We worked hard for that increase, though, and it came from add-ons, impulse purchases and services—not from drop-in-your-lap, big-ticket items. Step-up instruments for […]

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Local Store, Anywhere: Why Reverb Works For Indie Retailers

Local Store, Anywhere: Why Reverb Works For Indie Retailers

| February 23, 2016 | 0 Comments

As I sit and watch the first snow of 2016 (I’m writing this column in early January), I think it’s important to take stock of the year that’s just ended and look at the year ahead. Last year brought some eye-opening changes to our industry. Those changes, not to mention a long and slow economic […]

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Par For the Corson

Par For the Corson

| February 22, 2016 | 0 Comments

If you are a musician in the twin cities of Champaign and Urbana IL, there is a strong chance that you’ve had the good fortune of meeting Dyke Corson. Corson has been a fixture of the local music community for multiple decades, having worked in music stores in town since 1973, and having played in […]

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