RSSCategory: Columns

HIJACKED!

HIJACKED!

| February 3, 2016 | 0 Comments

On Thanksgiving Day, I witnessed a marketing hijack in the midst of all the Black Thursday…err…Friday hoopla. The TV was tuned in to NBC for the 89th annual Macy’s Thanksgiving Day Parade, and my wife, bored with the lame lip-sync skills of soon-to-be-forgotten pop stars, started flipping around and found another parade broadcast. Not another parade, […]

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Buyers Are Liars!

Buyers Are Liars!

| February 2, 2016 | 0 Comments

In the early part of my career in the music products industry, I had the privilege of working for Greg Billings in Milwaukee, selling pianos. It was an interesting time in the world of piano sales, with portable keyboards and digital pianos just starting to enter the market, as organs tried to hang on. The […]

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Missed Connections

Missed Connections

| February 1, 2016 | 1 Comment

On a Sunday recently, my wife and I attempted to go out to dinner. On our way, we tried to determine if several of our favorite restaurants were open. Several hadn’t claimed their Google business listing and didn’t have hours posted on their Web site—or, in some cases, even a functioning Web site. So, we […]

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The Only Living MI Store In Salem

The Only Living MI Store In Salem

| January 29, 2016 | 0 Comments

The Music Workshop 379 S. Broadway Salem NH 03079 Phone: (603) 893-1544 mymusicworkshop.com Mon – Thurs: 10am – 9pm Fri: 10am – 6pm Sat: 10am – 5pm Sun: 11am – 4pm Sheila Byrne, Vice President and Treasurer In 1977, Sheila Byrne and her future husband, Ed, both having trouble finding jobs they loved in the […]

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Make Your New Year’s Goals More Attainable

Make Your New Year’s Goals More Attainable

| December 30, 2015 | 0 Comments

November 1. It might be just another day on your calendar, but, for me, it’s when I begin working on my New Year’s resolutions. The process starts with an assessment of last year’s resolutions and a comparison of what happened during the year. I take a hard look at the positives and negatives in both […]

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The Tug-Of-War Between Urgency & Lethargy

The Tug-Of-War Between Urgency & Lethargy

| December 28, 2015 | 0 Comments

Over the last few years, I’ve observed a consumer shopping trend that troubles me. It isn’t mega-chains, e-commerce or smartphone hipsters with every price on the Web at their literal fingertips. Rather, it is sociological and it’s not device-driven, although it is, in part, device-enabled. It’s actually two opposite trends; they’re in a tug of […]

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The Myth Of Map

The Myth Of Map

| December 23, 2015 | 3 Comments

One of my favorite parts of participating in NAMM shows has to be Frank Alkyer’s “Best In Show” panel. I’ve been a part of “Best In Show” at Summer NAMM twice, and I will be participating in the panel again at January NAMM or, as some of you call it, “The NAMM Show.” I enjoy […]

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The Brotherhood Of Mantova

The Brotherhood Of Mantova

| December 16, 2015 | 0 Comments

Mantova’s Two Street Music 124 Second St. Eureka CA 95501 Phone: (707) 445-3155 mtsmusic.com Sun – Fri: 10am – 6pm Sat: 10am – 7pm Anthony Mantova, Nick Mantova, Matt Mantova, Co-Owners Mantova’s Two Street Music had gone through two sets of owners by 2009. The store, which opened in 1976, was on the verge of […]

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Phone Skills

Phone Skills

| November 25, 2015

As much as people blather on about SEO, social media presence and “rating” sites like Yelp, if you have a brick-and-mortar presence—and particularly if that’s where most of your revenue comes from—the human interface trumps all of them. Manage your Web presence, curate and respond to reviews, and tweet pithy nuggets of hipness all you […]

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Why You Should Upgrade To A Responsive Web Design

Why You Should Upgrade To A Responsive Web Design

| November 24, 2015

Here’s a scenario: Have you ever pulled up a Web site on your smartphone and all you saw was a tiny version of what you would see on your desktop, requiring you to zoom in and navigate just as you would with your mouse? You are most likely not on a “responsive” Web site. If […]

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