RSSCategory: Columns

Straight From The ‘Hartland’

Straight From The ‘Hartland’

| May 26, 2016 | 0 Comments

Hartland Music 1125 James Dr. Hartland WI 53029 (262) 367-5333 hartlandmusic.com Mon – Thurs: 10am – 8pm Fri: 10am – 6pm Sat: 9am – 2pm Lawrence A. McDonald, D.M.A., Piano Technician and CEO Lawrence McDonald, CEO of Hartland Music and the Waukesha County Conservatory, has been a key fixture in the Hartland WI music market […]

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How To Compete Against The Net Goliaths

How To Compete Against The Net Goliaths

| May 25, 2016 | 0 Comments

Independent music store owners, from time to time, might find themselves musing over The Great Question that faces them in this age of instant information and Internet competition. The Great Question, of course, is this: “How can I compete against the Net Goliaths?” Before we tackle that question—and we will—I’ll tell you a story. One […]

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Inventory Control

Inventory Control

| April 25, 2016 | 0 Comments

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual people who patronize us. That’s how we survive. Those of us with small stores often control inventory with gut instinct. The biggest chains in the industry have sophisticated software […]

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How To Find Ways To Be Fulfilled In Retail

How To Find Ways To Be Fulfilled In Retail

| April 25, 2016 | 0 Comments

Flex Your Creative Muscles! I’m a guy who loves projects. There’s nothing on earth that I hate more than to be bored. I’m never more excited than I am when I’m learning or tackling something new. Few people in MI know this, but I originally started out wanting to be a painter. After giving up […]

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Shine A Light On Maxwell’s House Of Music

Shine A Light On Maxwell’s House Of Music

| April 21, 2016 | 0 Comments

Maxwell’s House of Music 1710 E. 10th St. Jeffersonville IN 47130 (812) 283-3304 maxwellshouseofmusic.com Mon – Fri: 12pm – 9pm Sat: 10am – 5pm Mark Maxwell, Owner Mark Maxwell grew up in the musical instrument retail business. His parents opened Mom’s Music in Louisville KY, on the border of southern Indiana, in 1981. Maxwell began […]

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Pivotal Roles

Pivotal Roles

| March 24, 2016 | 0 Comments

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then the business will “pivot” and redirect its efforts toward the new goal, while using its existing model to anchor the process. Startups in VC incubators do it constantly. Now, […]

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5 Tips For Telling A Better Story

5 Tips For Telling A Better Story

| March 23, 2016 | 0 Comments

A common theme derived from sessions at the NAMM Show that I attended, or participated in, was building customer engagement. After taking time to let this sink in, it occurred to me that there are two sides to doing this. First, it’s crucial to the livelihood of a store to build its customer base continuously. […]

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We’re All In This Together: What I Learned At The NAMM Show

We’re All In This Together: What I Learned At The NAMM Show

| March 22, 2016 | 0 Comments

Every year, right before the NAMM Show, I get calls from dozens of reps to schedule appointments; this is, of course, an expected part of the process. Whenever new companies call me, I always ask if they’re going to the NAMM Show. That way, I might have an opportunity to see their products in person. […]

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A Music Store With Lots Of Class

A Music Store With Lots Of Class

| March 21, 2016 | 3 Comments

Bertrand Music Enterprises opened with an eye on the needs of music students in the San Bernardino area and, after three decades of growth and success, it remains a leader in the market and a resource for students and educators throughout the area. Bertrand’s focus on music education can be traced to the background of […]

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Concierge Christmas

Concierge Christmas

| February 24, 2016 | 0 Comments

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen a nice jump in student enrollment. We worked hard for that increase, though, and it came from add-ons, impulse purchases and services—not from drop-in-your-lap, big-ticket items. Step-up instruments for […]

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