RSSCategory: Columns

Challenging The Status Quo

Challenging The Status Quo

| July 11, 2016 | 0 Comments

I think anyone who knows me at all knows that I have an internal drive always to improve anything of which I’m a part. I’m never satisfied with the status quo, and my mind seems to be wired to push beyond boundaries and to try to improve things. Whoever came up with the saying “If […]

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MAPquest: MI Manufacturers Should Better Police Their Own Supply Chain

MAPquest: MI Manufacturers Should Better Police Their Own Supply Chain

| July 8, 2016 | 0 Comments

So much has been written about MAP policies—both pros and cons—that it would take more time to read it all than to binge watch the entire run of “Game of Thrones.” Aaand…here’s just a bit more. I’ve always felt that MAP as a price point has helped in the Cleveland OH area. Prices in C-town […]

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Ensuring A Successful Lessons Program

Ensuring A Successful Lessons Program

| July 8, 2016 | 0 Comments

Lately, there have been a number of articles published that examine what it takes to develop a successful lessons component within your business. Personally, I have been fascinated with this topic and I’ve tried to read every one I could find! This is very close to me, because I live it every day. Our music-education […]

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Content Is King: Part 1

Content Is King: Part 1

| July 8, 2016 | 1 Comment

Every day, we are exposed to ever-growing amounts of media. I’ve touched on this when talking about various mobile and Internet technologies and their impact on retail. In last month’s column, I discussed unstores and other emerging retail trends, many of which are experience-based, rather than being centered on purchase intent. If those concepts seem […]

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The Mayor Of Rock City

The Mayor Of Rock City

| July 8, 2016 | 0 Comments

It was two years ago that The Music & Sound Retailer last spoke with Nick Marocco. At the time, Marocco was the Owner of Bluesairmen Guitars, where he and Sales Manager Joey Gaydos sold high-quality, used guitars, basses, amps and effects to Garden City MI music fans. Over time, Bluesairmen Guitars continued to grow. When […]

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The Future Starts Now

The Future Starts Now

| May 31, 2016 | 0 Comments

One thing that any regular reader of this column knows is that I’m often dismayed by the many market opportunities we seem to ignore or marginalize in our quest to preserve the revered industry models that we’ve cherished for decades. Of course school music is important, but using it as a platform to sell step-up […]

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Key Qualities For Success In Sales

Key Qualities For Success In Sales

| May 31, 2016 | 0 Comments

By the time this article is published, I will be celebrating my one-year anniversary at Hartland Music. For most of my career, I’ve been on the wholesale side of the industry. With this change, I’ve had to re-learn many aspects of selling. Fortunately, I’ve had great teachers in Ellen and Larry McDonald. It’s been an […]

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The Future Is Closer Than You Think

The Future Is Closer Than You Think

| May 31, 2016 | 4 Comments

I have recently read about an emerging retail model that’s commonly referred to as an “unstore.” It goes something like this: A brand or a retailer sets up a storefront built around being an “experience” or a “destination,” at which consumers can sample their offerings. These so-called “interactive stores” are showcases for products, but they […]

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Straight From The ‘Hartland’

Straight From The ‘Hartland’

| May 26, 2016 | 0 Comments

Hartland Music 1125 James Dr. Hartland WI 53029 (262) 367-5333 hartlandmusic.com Mon – Thurs: 10am – 8pm Fri: 10am – 6pm Sat: 9am – 2pm Lawrence A. McDonald, D.M.A., Piano Technician and CEO Lawrence McDonald, CEO of Hartland Music and the Waukesha County Conservatory, has been a key fixture in the Hartland WI music market […]

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How To Compete Against The Net Goliaths

How To Compete Against The Net Goliaths

| May 25, 2016 | 1 Comment

Independent music store owners, from time to time, might find themselves musing over The Great Question that faces them in this age of instant information and Internet competition. The Great Question, of course, is this: “How can I compete against the Net Goliaths?” Before we tackle that question—and we will—I’ll tell you a story. One […]

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