RSSCategory: Columns

Find Your Weird

Find Your Weird

| June 18, 2015 | 0 Comments

Every now and then, we get a misdirected shipment, or the packing list from another dealer’s order is attached to mine. We make sure the stuff gets to its proper home, of course, but I am always fascinated to look at another dealer’s order, marveling at how different it is from an order I’d have […]

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Understanding Social Media Marketing

Understanding Social Media Marketing

| May 15, 2015 | 0 Comments

There is a lot of talk about social media, and this topic has been addressed before. However, it’s a certainty that Social Media Marketing (SMM) is constantly changing. All music dealers are at a different stage when it comes to their marketing plans. Some are just getting started, whereas others are experienced pros. The spirit […]

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Just Another Day in Paradise

Just Another Day in Paradise

| May 15, 2015 | 0 Comments

Webster’s Dictionary defines paradise as “a very beautiful, pleasant or peaceful place that seems to be perfect,” and that is exactly what Bryan Loy hopes you’ll find when you visit Paradise Music. “I named my store Paradise Music because if a musician can shop at a store that has competitive pricing and that can take […]

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Everyone is Special, Except You: Why the Customer is Still Always Right

Everyone is Special, Except You: Why the Customer is Still Always Right

| May 15, 2015 | 0 Comments

Brad Shreve, Owner of Larry’s Music Center, told us a funny story recently. He was having a problem with one of the boxes provided by his satellite TV service, which he’d had for 10 years, so he called the 800 number. After explaining to the company that one of his set-top boxes had died, he […]

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Out With The Old?

Out With The Old?

| May 14, 2015 | 0 Comments

As a consumer and a business owner, I rebel against being herded into new technology just because a company says I should use it. I have no problem with new gadgets…as long as I feel they help me do what I’d like to do. Save me time and money? Increase my productivity? I’m all in. […]

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When You’re Here, You’re Family

When You’re Here, You’re Family

| April 14, 2015 | 0 Comments

Clark’s Music Center, of Jacksonville FL, is first and foremost a family business. Owner Clark Kirkwood, his wife Lisa, their son Joseph and Clark’s parents work in the store every day. And Chris Basile, a partner who works remotely from New Jersey, is considered a member of the extended Kirkwood family, as well. That sense […]

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User Reviews: They Can’t Put Anything On The Internet That Isn’t True!

User Reviews: They Can’t Put Anything On The Internet That Isn’t True!

| April 14, 2015 | 0 Comments

By now, everyone’s seen the famous “French model commercial” in which an attractive woman tells a friend, “They can’t put anything on the Internet that isn’t true.” She then introduces her friend to her date, whom she met on the Internet: a French model…who is clearly anything but. Everyone loves this commercial. It’s hilarious because […]

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8 Ways To Free Your Business From Stagnation

8 Ways To Free Your Business From Stagnation

| April 14, 2015 | 0 Comments

You’ve been in business for a while and seem to have found your groove. Customers are responding favorably to the lines and services you’re offering, and revenues have been good. Now that things have started to stabilize and become consistent, you might find yourself feeling stagnant and looking around for the next big challenge. The […]

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Why The NAMM Show Still Matters

Why The NAMM Show Still Matters

| March 19, 2015 | 0 Comments

As I started making NAMM show appointments with various reps, many of whom have become friends over the years, my upcoming wedding often came up. Imagine the reps’ reactions when I told them I had to leave for the NAMM show four days after getting married! I know…it sounds a little crazy to go to […]

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7 Tips For Handling Bad Online Reviews

7 Tips For Handling Bad Online Reviews

| March 19, 2015 | 0 Comments

A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess of $500. Not only do they examine the product information, but they also scrutinize online reviews. A bad online review on sites like Yelp, Foursquare, Google Places, Yahoo […]

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