RSSCategory: Veddatorial

Problems Inherent In The Dealer/Supplier Marriage

Problems Inherent In The Dealer/Supplier Marriage

| July 22, 2016 | 0 Comments

I’ve written an opinion column in our industry for almost 20 years—very close to a quarter-million words on events in our industry—and I often check my archives on certain topics so that I can attempt to contribute new (or, at least, updated) insights on the subjects I’ve written about. Yet, there are threads that have […]

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MAPquest: MI Manufacturers Should Better Police Their Own Supply Chain

MAPquest: MI Manufacturers Should Better Police Their Own Supply Chain

| July 8, 2016 | 0 Comments

So much has been written about MAP policies—both pros and cons—that it would take more time to read it all than to binge watch the entire run of “Game of Thrones.” Aaand…here’s just a bit more. I’ve always felt that MAP as a price point has helped in the Cleveland OH area. Prices in C-town […]

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The Future Starts Now

The Future Starts Now

| May 31, 2016 | 0 Comments

One thing that any regular reader of this column knows is that I’m often dismayed by the many market opportunities we seem to ignore or marginalize in our quest to preserve the revered industry models that we’ve cherished for decades. Of course school music is important, but using it as a platform to sell step-up […]

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Inventory Control

Inventory Control

| April 25, 2016 | 0 Comments

The smaller our stores are, the broader our inventory needs to be. This might seem counterintuitive, but “niche-ing” our stock allows us to serve the actual people who patronize us. That’s how we survive. Those of us with small stores often control inventory with gut instinct. The biggest chains in the industry have sophisticated software […]

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Pivotal Roles

Pivotal Roles

| March 24, 2016 | 0 Comments

It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then the business will “pivot” and redirect its efforts toward the new goal, while using its existing model to anchor the process. Startups in VC incubators do it constantly. Now, […]

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Concierge Christmas

Concierge Christmas

| February 24, 2016 | 0 Comments

All things considered, I’m pleased with our 2015 Christmas season. We had a reasonable increase, met many new customers and, as the year begins, we’ve seen a nice jump in student enrollment. We worked hard for that increase, though, and it came from add-ons, impulse purchases and services—not from drop-in-your-lap, big-ticket items. Step-up instruments for […]

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HIJACKED!

HIJACKED!

| February 3, 2016 | 0 Comments

On Thanksgiving Day, I witnessed a marketing hijack in the midst of all the Black Thursday…err…Friday hoopla. The TV was tuned in to NBC for the 89th annual Macy’s Thanksgiving Day Parade, and my wife, bored with the lame lip-sync skills of soon-to-be-forgotten pop stars, started flipping around and found another parade broadcast. Not another parade, […]

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The Tug-Of-War Between Urgency & Lethargy

The Tug-Of-War Between Urgency & Lethargy

| December 28, 2015 | 0 Comments

Over the last few years, I’ve observed a consumer shopping trend that troubles me. It isn’t mega-chains, e-commerce or smartphone hipsters with every price on the Web at their literal fingertips. Rather, it is sociological and it’s not device-driven, although it is, in part, device-enabled. It’s actually two opposite trends; they’re in a tug of […]

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Phone Skills

Phone Skills

| November 25, 2015

As much as people blather on about SEO, social media presence and “rating” sites like Yelp, if you have a brick-and-mortar presence—and particularly if that’s where most of your revenue comes from—the human interface trumps all of them. Manage your Web presence, curate and respond to reviews, and tweet pithy nuggets of hipness all you […]

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Guitar Center: More Or ‘Lesson’?

Guitar Center: More Or ‘Lesson’?

| October 15, 2015

Editor’s Note: Shortly before press time, Guitar Center confirmed to The Retailer that, by the end of the year, GC would have 87 stores with lessons. The lessons initiative started in 2012. You’ve likely been hearing the news—including in the pages of this magazine—that our industry’s dominant chain has embarked on a company-wide rollout of […]

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